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What's the best and most prudent ways you can use social media in a corporate setting?

My understanding is that social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. What is the way to incorporate these media in a corporate setting?

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