Why do you think that some companies have resorted to returning to the past to sell their products?
I've noticed that, too. Trying to keep market share with so many different offerings available has to be an answer. Also, by re-marketing past products, they get the attention of baby boomers who remember how those products were, and how much better they tasted. Now they have the money to buy original drink products in bulk.
Nostalgia is a powerful marketing tool. Everyone looks at their childhood as the 'good old days'. So companies have found a way to tap into that sense of a simpler time. Whether or not those times were actually better or not is irrelevant. We perceive that they were, therefore we buy. I still think fondly about McDonalds even though I'm a vegetarian now.
They look at companies like Apple, Microsoft, Sony, Nike, GM and others and get antsy over the fact that these companies are able to literally crank out a completely new product ever 12 months and that lunatics rush to the stores like zombies to buy them all over again every year. My wife ragged on me last year, because I "still" had an iPhone 4 (only had it for less than a year and people were nuts over it). But to make her happy, I got a 5. Now the 6 is out and I'm not getting it, no matter what my wife says. I'm secretly convinced she's a insane on this issue. This is consumerism gone mad.
But this rolling out of new products does not work for companies who sell products based on nostalgia, personal preference or comfort. Jim Beam came out with a new 90-proof Jim Beam. Years ago, Bombay Gin came out with Bombay Sapphire. Companies have to show growth in revenue every year and they try to use the business model of companies that successfully come out with new products to bring in new customers. Sadly, it just doesn't work with some industries. If you're a Maker's Mark and Beefeater Man, then you'll always be one and probably won't switch to Jim and Bombay. Other companies retrograde their products to give you the old nostalgic feeling. It's just a marketing plan based on what works for a particular industry.
McDonald's had an interesting business concept over the past few years. Knowing that an entire generation grew up in the '70s and '80s loving McDonald's because of the playgrounds and toys, McDonald's decided to stick with that generation up through adulthood by turning their stores into classy-looking "coffee shops" (mostly the same menu) with a relaxing atmosphere.
Most of the time when a company changes their marketing strategies it's because they feel that they are losing sales to that particular demographic. On another note, remember when Coca Cola came out with the new coke? Not many people cared for it, so they pretended to bring back Coca Cola Classic, but they had changed from using cane sugar, to using corn syrup as the sweetener, and it didn't taste the same. I believe that the New Coke was just a ploy they used, to change sweeteners on us. I don't drink much soda today, but from time to time I buy Mexican Coke from Home Depot, because the Mexican Coke plant still uses cane sugar, and it tastes like Coca Cola from the old days.
Probably because it worked better and sold more than today's methods.
Marketing ploy. Old stuff is new to each generation who never experienced it, and nostalgia to those of us who have. My husband is a Pepsiholic, but although I grew up on Pepsi, I don't like today's Pepsi Cola. I do like the taste of the Pepsi throwback with sugar. I don't know if that is the taste from my childhood, but it just has a better flavor to me. I don't know if Coke will ever be the same. Even today's Coke after the "New Coke" still doesn't have the bite of the original.
Does anyone remember the old Fresca? That grapefruit juice flavor tasted so good made with saccharine (just add a little gin and a ring of salt for a great Salty Dog), but it just doesn't have the bite now that it is made with some other artificial sweetener (aspertame, I think), and I don't buy it.
I saw one the other day 'don't fix what ain't broke '. It was for McDonalds and the Big Mac says it all really. If they've got a product people enjoyed in past times why not bring it back?
Yes, A lot of companies has gone to this practice with the condition that the current economy is in.
by Sky9106 9 years ago
Why is it that everything from the past, works out to be so much better than things of today?From food , to people , to places , to clothes, to respect, to love , to understanding, to relationships, to songs , to food , I can go on forever to friendship need I go on!
by aka-dj 12 years ago
Perhaps I should rephrase that.Have you not achieved any success at these?If so, what do you put it down to?
by Fel Amejan 10 years ago
Please share your thoughts, experiences and ideas so that others may have some ideas before joining.
by Arian Won 14 years ago
I know the stock market is bad, but I'd like to start investing as I know there are a lot of great bargains out there. So if anyone can recommend any published books that they have read themselves, I would appreciate it.
by PseudoLogic 11 years ago
For some reason I've been seeing quite a bit of controversy surrounding this company and I'm just curious what you all think about this "Christian" corporation.For me, I have extremely high doubts on the true sincerity of Chick-fil-a's "Christian morals and values"....
by RKHenry 12 years ago
In order to make Major League Baseball America's favorite past time again; what changes need to be address and made?
Copyright © 2024 The Arena Media Brands, LLC and respective content providers on this website. HubPages® is a registered trademark of The Arena Platform, Inc. Other product and company names shown may be trademarks of their respective owners. The Arena Media Brands, LLC and respective content providers to this website may receive compensation for some links to products and services on this website.
Copyright © 2024 Maven Media Brands, LLC and respective owners.
As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.
For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy
Show DetailsNecessary | |
---|---|
HubPages Device ID | This is used to identify particular browsers or devices when the access the service, and is used for security reasons. |
Login | This is necessary to sign in to the HubPages Service. |
Google Recaptcha | This is used to prevent bots and spam. (Privacy Policy) |
Akismet | This is used to detect comment spam. (Privacy Policy) |
HubPages Google Analytics | This is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy) |
HubPages Traffic Pixel | This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized. |
Amazon Web Services | This is a cloud services platform that we used to host our service. (Privacy Policy) |
Cloudflare | This is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy) |
Google Hosted Libraries | Javascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy) |
Features | |
---|---|
Google Custom Search | This is feature allows you to search the site. (Privacy Policy) |
Google Maps | Some articles have Google Maps embedded in them. (Privacy Policy) |
Google Charts | This is used to display charts and graphs on articles and the author center. (Privacy Policy) |
Google AdSense Host API | This service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy) |
Google YouTube | Some articles have YouTube videos embedded in them. (Privacy Policy) |
Vimeo | Some articles have Vimeo videos embedded in them. (Privacy Policy) |
Paypal | This is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy) |
Facebook Login | You can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy) |
Maven | This supports the Maven widget and search functionality. (Privacy Policy) |
Marketing | |
---|---|
Google AdSense | This is an ad network. (Privacy Policy) |
Google DoubleClick | Google provides ad serving technology and runs an ad network. (Privacy Policy) |
Index Exchange | This is an ad network. (Privacy Policy) |
Sovrn | This is an ad network. (Privacy Policy) |
Facebook Ads | This is an ad network. (Privacy Policy) |
Amazon Unified Ad Marketplace | This is an ad network. (Privacy Policy) |
AppNexus | This is an ad network. (Privacy Policy) |
Openx | This is an ad network. (Privacy Policy) |
Rubicon Project | This is an ad network. (Privacy Policy) |
TripleLift | This is an ad network. (Privacy Policy) |
Say Media | We partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy) |
Remarketing Pixels | We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites. |
Conversion Tracking Pixels | We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service. |
Statistics | |
---|---|
Author Google Analytics | This is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy) |
Comscore | ComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy) |
Amazon Tracking Pixel | Some articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy) |
Clicksco | This is a data management platform studying reader behavior (Privacy Policy) |