Increasing traffic is a way of increasing sales. My argument is how can you make more net profit from the same sales figures.
Well you are right fees are a part and parcel of selling. Then how can you increase your net profit.
There is a way possible - If sellers get more than their selling price while buyers are not paying more than the selling price.
example - if an item is up for sale say at $100 then the seller gets $115 for his item while the buyer buys at $60. well here the seller gets more net profit from his item while the buyer is also happy to buy the item at a lower price.
Wouldn't this increase the net profit for the seller.?
I mean if a seller is selling the same item at the same price at ebay and selling the same item through this unique concept wouldn't he be earning more net profit through the new concept?