How to inspire your target audience to unlock their latent creative potential.
For your perusal, I have collected some of the greatest evil girl names. Some of them are inspired by actual evil women and girls in history; others belong to fictional characters. Enjoy!
Six examples of popular brands that use the motherly Caregiver archetype to build a sense of trust and security.
Positioning The Key to Customer Preference and Competitive Advantage Why do customers prefer one product over another? In most cases, consumers or organizational customers choose what they buy for one of...
What products are really made in America? Here is a compilation of many German products sold in the U.S. that just might surprise you!
Harness the power of ancient symbols and stories to effectively communicate your message to the masses.
When it comes to establishing a reputation as an evildoer or villain, branding is key. It may seem like a mundane task when compared to wreaking havoc, however a name can be the difference between your enemies running...
Six examples of effective commercials that use happy childhood memories or the promise of utopia to build brand identity.
Logos should be more than just beautiful... they must accurately represent a business and a brand. Discover the key elements of a great corporate logo, plus see how a logo was developed.
Integrate elements of the Sage archetype into your brand to cultivate an authoritative, trustworthy public image.