Brands & Brand-Building
Six examples of popular brands that use the motherly Caregiver archetype to build a sense of trust and security.
How to use the Ruler archetype to market your brand to the upper echelons of society.
How to inspire your target audience to unlock their latent creative potential.
Harness the power of ancient symbols and stories to effectively communicate your message to the masses.
For your perusal, I have collected some of the greatest evil girl names. Some of them are inspired by actual evil women and girls in history; others belong to fictional characters. Enjoy!
What products are really made in America? Here is a compilation of many German products sold in the U.S. that just might surprise you!
Everything around us is related to marketing somewhow; in this article you can find out more about one of the most important topics in marketing: the 5 levels of the product. With a figure and examples!
Everyone loves a hero. Pepper your brand with the Warrior archetype to give it a combative edge.
When it comes to establishing a reputation as an evildoer or villain, branding is key. It may seem like a mundane task when compared to wreaking havoc, however a name can be the difference between your enemies running...
Six examples of effective commercials that use happy childhood memories or the promise of utopia to build brand identity.
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