A Practical Guide to Corporate Social Responsibility

Corporate social responsibility is the practice of giving back to the community in order to enhance the progress of society and to express gratitude toward customers who are responsible for the growth and development of the organization.

Many programs and services in society suffer because of a lack of resources, including money and manpower. Local outreach programs, educational initiatives, poor houses issues and lack of safety and security in oppressive neighborhoods are some of the areas that need a great degree of support. Corporate social responsibility can help eliminate many these problems. Adopting a consistent plan for providing needed resources (including manpower) to the community creates a sense of connectivity.

When an organization reaches out into the community in an effort to support an important cause, society recognizes that the company cares about more than its own success. Many small businesses that support schools and parks often gain recognition and get rewarded for their generosity. Such recognition usually lead to profit gain and customer interest.

Cycle of Support

The practice of corporate social responsibility actually creates a cycle of support. What an organization puts out into the community, good or bad, usually returns to that same organization in the form of profit or loss.

Cycle of Support

The practice of giving back to society can be profitable for both the community and the corporation. The act of giving actually creates a cycle of support. When struggling programs and projects receive the needed resources to be successful, the community becomes healthy and successful. A thriving community will in turn support the organization with recognition, growth and potential customers. Therefore, for the sake of eventual growth, the cost of donating to various causes within the community is well worth the effort.

Providing Support: Options

An organization can support a variety of causes in order to make its presence felt in a community. One of which includes volunteering in a local school. Since children are the potential business leaders and managers of the future, why not participate in a business education program? Company employees can go into the classrooms once a week to teach students regarding the best practices used in the business environment.

The Profitability of Giving Back?

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Donating to a food drive is another way an organization can get involved in helping society. In a struggling economy, millions of Americans are still unemployed, and single parents with children may need extra help to make ends meet. Your organizations’ contributions will be highly welcomed. Encourage your employees to bring food bags at the beginning of each month in order to donate to the local food pantries within the community.

Helping support a youth’s sports team in the community can also help establish an organization’s reputation for giving back. It is important to keep the youth in the community active and motivated to do positive things. Many youth have gone astray and have terriozed neighbors by forming gangs and participating in drugs, crime and violence. Sport clubs that sponsor basketball, football, baseball and soccer teams in the community often struggle to stay afloat. Providing an annual fund can go a long way in helping these youth make positive strives.

An organization can also get involved in important issues that are often discussed in a town or city government. These entities must make decisions regarding such issues as recycling, economic development, and matters dealing with art and culture. Participating in these types of affairs and making suggestions for the betterment of the community will help distinguish your organization from the competition.

These options for helping the community become strong and healthy are only a few ways of making contributions. There are hundreds more.

Making Your Organization Known in the Community

In business, a good reputation is a must if an organization wants to attract customers and stay competitive. Corporate social responsibility involves establishing a strategy for reaching and contacting various targeting areas in the community. To make your organization known, you can first market your products and services by putting up billboards, passing out flyers, placing ads in community literature, interviewing with local radio stations or traveling through the community in company sponsored cars or vans.

Making Your Organization Known

Making your company known in the community is a good start in establishing a presence and getting to know that needs and wants of your target market.

Once an organization has made itself known, it should begin researching the needs and wants of the community beyond its own products and services. The relentless pre occupation with one’s own products and services without considering other necessities of the community is an approach that can ruin your organizations’ credibility, and commitment to corporate social responsibility.

Organizations may decide to narrow there support to a specific target group. These may include sports clubs, educational programs, outreach services for the homeless, abused women and children, or environmental issues. Whatever the choice may be, the organization should establish a consistent pattern of support. In this way, the reputation of the organization can grow and gain recognition for assisting in the empowerment of the community.

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4 comments

pramodgokhale profile image

pramodgokhale 2 years ago from Pune( India)

Sir,

This exercise was forced in India on corporate s by government. They did not participate voluntarily . Better late than never, Indian corporate s are funding many rural based projects, including skill development, education, schools and offering equipment, health and nutrition programs.

Training centers have been set up to train rural youths to learn new skills such as installation of solar systems which generated employment and usage of non-conventional energy sources.

Many Indian IT companies set up call centers in rural areas in regional languages and English to attend farmer's queries, and complaints.

Women empowerment and employment was done on priority basis.

Community growth and development is being done by corporate s , so let them engage and we support them.

Critics say profit is taken back by such cosmetic programs but i disagree . We have no right to prohibit such constructive work

thank you sir

pramod gokhale


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Andrew 2 years ago

Me fui de vacaciones a nreoste de Espaf1a el pasado verano para divertirse con mi familia. Mientras estuve alled me tomaba el sol y nadar en la piscina. Pense9 que era fante1stico mientras este1bamos alled me habeda divertido tanto que perded la cuenta de tiempo. mientras yo estaba alled, fuimos a algunas tiendas, learn't mi hermanita cf3mo montar a caballo y mi otra hermana se fue a clases de baile. tome9 fotos de ellos a recuperar y el tesoro de nuestras primeras vacaciones. visite9 muchos lugares de intere9s como monumento tiendas y tiendas de ropa. Mientras este1bamos lejos he enviado un montf3n de mensajes de texto a mis amigos conte1ndoles lo que era cada deda por ahed. Se preguntf3 cf3mo era y cada vez que me preguntaron respondif3 diciendo que fue maravilloso. El buen tiempo por alle1, a veces, cualquier otro momento que estaba caliente y tambie9n conoced a muchas personas. Mientras este1bamos lejos, nos quedamos en un hotel de cinco estrellas que habeda camareros que se Ingle9s. Se encuentra junto a una playa frente a la costa, es muy acogedor y servicial con el equipaje. El mobiliario era muy cf3moda y, aparentemente, el hotel era nuevo, por eso es un hotel de cinco estrellas. No es caro en todos los ni fue barato, el hotel teneda un encantador bar, restaurante, cafetereda y una piscina climatizada cubierta. Lo mejor de la fiesta fue que llegue9 a tomar el sol e ir de compras en el centro de la ciudad. Pase9 2 semanas en Espaf1a y llegamos en avif3n , el vuelo durf3 cuatro horas. Afortunadamente cuando llegamos al hotel es muy moderno, y los camareros vestedan uniforme. Algunos clientes se Ingle9s, y los camareros tambie9n Ingle9s. Mientras estuve alled me encontre9 con un montf3n de gente joven, que estaban muy bien y he mejorado mi espaf1ol mientras yo estaba alled. El sol de las 2 semanas, usted podreda hacer todo tipo alled. Mis padres reservado una habitacif3n doble con una cama doble y una habitacif3n individual con una cama individual para med. Mis dos hermanas poco teneda una de las habitaciones en el dormitorio de matrimonio y que compartedan una cama de matrimonio y mis padres tenedan la otra habitacif3n. Estuvimos durante trece noches y catorce dedas, la habitacif3n del hotel habeda un baf1o y un balcf3n para que Estoy muy satisfecho de ello. El costo total incluyendo el servicio de habitaciones, la comida, el desayuno y el the9 era de tres mil euros para el conjunto de dos semanas. Tenemos acceso a internet, y la recepcif3n cierra a las 10pm y se abrif3 a las 6 am. No se admiten animales en los clientes del hotel Funda tenido alergias a los mismos. Espero volver el af1o prf3ximo como en el momento que ya estoy aburrido (y perder mi piel oscura loovely).

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