A Practical Guide to Corporate Social Responsibility
Corporate social responsibility is the practice of giving back to the community in order to enhance the progress of society and to express gratitude toward customers who are responsible for the growth and development of the organization.
Many programs and services in society suffer because of a lack of resources, including money and manpower. Local outreach programs, educational initiatives, poor houses issues and lack of safety and security in oppressive neighborhoods are some of the areas that need a great degree of support. Corporate social responsibility can help eliminate many these problems. Adopting a consistent plan for providing needed resources (including manpower) to the community creates a sense of connectivity.
When an organization reaches out into the community in an effort to support an important cause, society recognizes that the company cares about more than its own success. Many small businesses that support schools and parks often gain recognition and get rewarded for their generosity. Such recognition usually lead to profit gain and customer interest.
Cycle of Support
The practice of corporate social responsibility actually creates a cycle of support. What an organization puts out into the community, good or bad, usually returns to that same organization in the form of profit or loss.
Cycle of Support
The practice of giving back to society can be profitable for both the community and the corporation. The act of giving actually creates a cycle of support. When struggling programs and projects receive the needed resources to be successful, the community becomes healthy and successful. A thriving community will in turn support the organization with recognition, growth and potential customers. Therefore, for the sake of eventual growth, the cost of donating to various causes within the community is well worth the effort.
Providing Support: Options
An organization can support a variety of causes in order to make its presence felt in a community. One of which includes volunteering in a local school. Since children are the potential business leaders and managers of the future, why not participate in a business education program? Company employees can go into the classrooms once a week to teach students regarding the best practices used in the business environment.
The Profitability of Giving Back?
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Donating to a food drive is another way an organization can get involved in helping society. In a struggling economy, millions of Americans are still unemployed, and single parents with children may need extra help to make ends meet. Your organizations’ contributions will be highly welcomed. Encourage your employees to bring food bags at the beginning of each month in order to donate to the local food pantries within the community.
Helping support a youth’s sports team in the community can also help establish an organization’s reputation for giving back. It is important to keep the youth in the community active and motivated to do positive things. Many youth have gone astray and have terriozed neighbors by forming gangs and participating in drugs, crime and violence. Sport clubs that sponsor basketball, football, baseball and soccer teams in the community often struggle to stay afloat. Providing an annual fund can go a long way in helping these youth make positive strives.
An organization can also get involved in important issues that are often discussed in a town or city government. These entities must make decisions regarding such issues as recycling, economic development, and matters dealing with art and culture. Participating in these types of affairs and making suggestions for the betterment of the community will help distinguish your organization from the competition.
These options for helping the community become strong and healthy are only a few ways of making contributions. There are hundreds more.
Making Your Organization Known in the Community
In business, a good reputation is a must if an organization wants to attract customers and stay competitive. Corporate social responsibility involves establishing a strategy for reaching and contacting various targeting areas in the community. To make your organization known, you can first market your products and services by putting up billboards, passing out flyers, placing ads in community literature, interviewing with local radio stations or traveling through the community in company sponsored cars or vans.
Making Your Organization Known
Making your company known in the community is a good start in establishing a presence and getting to know that needs and wants of your target market.
Once an organization has made itself known, it should begin researching the needs and wants of the community beyond its own products and services. The relentless pre occupation with one’s own products and services without considering other necessities of the community is an approach that can ruin your organizations’ credibility, and commitment to corporate social responsibility.
Organizations may decide to narrow there support to a specific target group. These may include sports clubs, educational programs, outreach services for the homeless, abused women and children, or environmental issues. Whatever the choice may be, the organization should establish a consistent pattern of support. In this way, the reputation of the organization can grow and gain recognition for assisting in the empowerment of the community.
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