1. Word of mouth is always the best way to increase fitness attendance. 2. You must be very personable, charming, and full of authority. You must be able to convince others of your competence. You must have optimum self-confidence to the point of blatant arrogance. If you believe in yourself, so will they. They will flock to You, the Messiah of Fitness. 3. Put yourself on You Tube. Get your few participants to twitter and face book your praises. 4. Give free or very discounted classes for the first month of enrollment. 5. Invite friends and family, (for free,) if you have to. 6. And make sure you know your stuff 100%. (This should be #1.) 7. Don't give up.
"...Shills are often employed by professional marketing campaigns. "Plant" and "stooge" more commonly refer to any person who is secretly in league with another person or organization while pretending to be neutral or actually a part of the organization he is planted in, such as a magician's audience, a political party, or an intelligence organization (see double agent)." Wikipedia