You've heard the old joke, right?
"Hey Doc, it hurts when I do this."
Doc then says,
"Well don't do that."
As a small business owner or entrepreneur, YOU are the doctor.
The anatomy of a sale is based on problem solving.
Thus the doctor metaphor.
You, small business owner, diagnose the problem a customer may have.
Ah, but there's the rub... your target audience may not even know they have a problem.
Your job is to make them aware a problem exists.
For example, without knowing or "diagnosing" you, I know you have a problem.
Your problem is T-I-M-E.
You suffer from a severe shortage of TIME.
How do I know this?
Because you are a small business owner and you have a myriad of items you must tend.
These items include:
Dealing with vendors
Answering emails and phone calls
Many, many more
Do you see what I've just done?
I've made you aware of a problem by listing the "symptoms", as any good doctor would.
To make more sales, MAKE YOUR AUDIENCE AWARE THEY HAVE A PROBLEM.
Tomorrow, I will show you how to win your buying audience through and applying sincere empathy.
Hi there Copywriter31! You simplified the "anatomy of a sale"! And you're right, most people don't even realize they HAVE a problem.
I consider myself a "pain reliever". As a Virtual Assistant, I take away the pain of day to day administrative tasks of my clients. So many of my clients never understood that their daily phone calls and emails took away their time to make those important, revenue generating calls or face to face visits.
Thanks for sharing,
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