jump to last post 1-4 of 4 discussions (5 posts)

Hey Doc, it hurts when I... Anatomy of an online sale

  1. copywriter31 profile image87
    copywriter31posted 7 years ago

    You've heard the old joke, right?

    "Hey Doc, it hurts when I do this."
    Doc then says,
    "Well don't do that."

    As a small business owner or entrepreneur, YOU are the doctor.

    The anatomy of a sale is based on problem solving.
    Thus the doctor metaphor.

    You, small business owner, diagnose the problem a customer may have.

    Ah, but there's the rub... your target audience may not even know they have a problem.
    Your job is to make them aware a problem exists.

    For example, without knowing or "diagnosing" you, I know you have a problem.
    Your problem is T-I-M-E.

    You suffer from a severe shortage of TIME.

    How do I know this?
    Because you are a small business owner and you have a myriad of items you must tend.

    These items include:

    Hiring employees
    Training employees
    Sales calls
    Dealing with vendors
    Answering emails and phone calls
    Many, many more

    Do you see what I've just done?
    I've made you aware of a problem by listing the "symptoms", as any good doctor would.


    Tomorrow, I will show you how to win your buying audience through and applying sincere empathy.

  2. eydiestumpf profile image61
    eydiestumpfposted 7 years ago

    Hi there Copywriter31! You simplified the "anatomy of a sale"! And you're right, most people don't even realize they HAVE a problem.

    I consider myself a "pain reliever". As a Virtual Assistant, I take away the pain of day to day administrative tasks of my clients. So many of my clients never understood that their  daily phone calls and emails took away their time to make those important, revenue generating calls or face to face visits.

    Thanks for sharing,
    Eydie smile

  3. Misha profile image74
    Mishaposted 7 years ago

    Nice teamwork lol

    1. AEvans profile image72
      AEvansposted 7 years ago in reply to this

      You are to busy sleeping to see what is happening! big_smile

  4. Misha profile image74
    Mishaposted 7 years ago

    Since all this is happening in my dream, I am just fine tongue