I would like to add a new catagory for Marketing Surveys and Consumer opinions. Marketing Surveys are used by Goverment and Business alike to drive new markets and change. However, Marketing at its core is deceptive and is designed to lure consumers into making purchases that they might not think of purchasing otherwise. This is a reflection of the desperation of the current internal business climate. I think consumers at large have turned their backs and wallets on businesses due to the business ethic, which is contrary to consumers. The basic principles are still valid; provide consumers their needs and wants with afforability and quality. Focus on these elements to draw the market.