I do not know if you've seen this article or not, but worth a read.
http://finance.yahoo.com/family-home/ar … k-clothing
RFID may be new to WalMart, but it's certainly not new to retail and consumer packaged goods. It's been around for some time now. It started out at the distributor/wholesaler level, but moved into at least some grocery stores years ago.
RFID blocking wallets have been out for quite a while..I assumed the RFID tech was used prominently already..
My point of posting this was the fact that they are moving away from RFID tags and moving onto something supposedly better, with privacy issues?
I didnt see any mention of that? what did I miss?
"While the tags can be removed from clothing and packages, they can't be turned off, and they are trackable. Some privacy advocates hypothesize that unscrupulous marketers or criminals will be able to drive by consumers' homes and scan their garbage to discover what they have recently bought.
They also worry that retailers will be able to scan customers who carry new types of personal ID cards as they walk through a store, without their knowledge. Several states, including Washington and New York, have begun issuing enhanced driver's licenses that contain radio- frequency tags with unique ID numbers, to make border crossings easier for frequent travelers. Some privacy advocates contend that retailers could theoretically scan people with such licenses as they make purchases, combine the info with their credit card data, and then know the person's identity the next time they stepped into the store."
That relates to possible misuse of RFID technology - which Im familiar with, I thought you were suggesting a move towards a more invasive technology. (such as the one I will highlight below)
Im for the possible conveniences of IR and RFID consumer culture - In Japan you can scan a vending machine with your cell phone and automatically have your account debited - combine that with biometrics for security and I would love that type of convenience.
Ever see "Minority Report" where the ads target you! when you walk by... not so distant reality!
http://www.livescience.com/technology/0 … creen.html
I can definitively tell you that no marketers are going to drive by your house and scan your garbage. They don't need to. THey already know what you bought, how much of it and what you paid for it. Back in my corporate marketing days, we dropped tens of millions of dollars each year for that data.
And the targeting is also already being done. I haven't really followed recent advances, but 10 years ago they were testing ads that were targeted to you and what you had in your cart/bags, etc. when you passed by a video screen.
I think you would be amazed at how much your privacy has already been invaded.
This technology has been around for quite a while now, I saw a promotional advert for the future of this some years back when I worked for a University where this was being further developed for the big supermarkets to replace barcodes...
Try to keep this description as short as possible, but basically the advert was a woman filling her trolley in the supermarket, then wheeling it out of the store without paying.... she is then followed a few seconds later by a member of staff - not to apprehend her but to hand her the receipt for her "purchases".
The technology would make it unnecessary to scan each item, the computer would read each tag as you pass the checkout, and it could be directly debited to your pre-registered account. It is a great Idea, I hate being in the queue to pay, this would be much better!
As to turning them off, the idea is that they will be "destroyed" by an electrical field as you leave in much the same way as some security tags are destroyed at the checkout now.
by The Examiner-12 years ago
I am not a member but I read about it and that you should protect it to keep it.
by alternativeto3 years ago
Although i get web traffic from Google , an not getting traffic from images in any of my hubs. I would like to know if anyone is getting traffic from images.thank you in advance for answering.
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