Let’s start the blog with a question - “Who is the most effective marketer for your organization other than your marketing head ?” Many of you might say it’s your client or be your customer. But I have a different opinion i.e. your employees. Yes, no one will better market your organization other than your employees.
No one else would better convey your message to the customers than your employee team. They have a finer word and knowhow of your offerings and they can easily engage online with your customer regarding any queries and issues. This doesn’t mean that your marketing and advertising team is unworthy. Of course they are powerful and strong but they might be lacking in some skills which your employee team possesses.
Generally a marketing team has some set pattern to follow, for let suppose if social media marketing is the way to go market, the team must have profiles on social networking sites which they used to update on daily or weekly basis with some tweets or comments on forums. Now the time is to allow your employees also to post the update or tweet about your organization and promote it in their way.
Have a look below to some points, how you can promote your organization via your employees
Set Rules - Give a target to post at least one comment or tweet in a day. The post could be related to your brands or work related or something about industry related. Also give them a chance to initiate a thread and respond to the upcoming posts and queries.
Easy Going - Don’t force them if they don’t want to write or post about the company on the internet. Have them the feeling that also have a say in the company, who knows they might give you a idea to improve your brand performance in the market.
Keep an eye - Don’t just let them play on social networking sites all day, keep a watch what they are posting and how much time they spend on it.
Take a chance this time and share your digital marketing strategies with your employees and let them market and advertise your offerings. Let the production team connect directly with the consumer group and resolve the queries.
The author is a business researcher with CheckBuzz, a social media monitoring company.
About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.
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The best way to make sure there's no incidents with disparity between employees and company social media is to write a clear set of guidelines and make sure they're circulated. Forewarned is forearmed as they say!
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