The Internet giant acquired the restaurant guide for a reported $100-$200 million.
Google's acquisition of restaurant review guide Zagat is part of the company's ongoing efforts to be a major player with local commerce assets.
The purchase expands the company's content on local businesses to include more than just directions. A Google rep told Reuters that the deal gives the Internet giant information about restaurants, hotels and nightclubs that can be paired with its popular online maps and mobile search services.
Yelp, Groupon and OpenTable are among the websites that will likely suffer from Google's latest acquisition. Since Yelp accepts restaurant and service reviews from anyone and Zagat combines submissions into a single trusted review, Google's local search results might be a "better place to start," muses The Wall Street Journal. Google could also begin offering a restaurant reservation service that replaces the current one offered by OpenTable that costs eateries hundreds of dollars in hardware costs.
http://www.hollywoodreporter.com/news/w … -is-233084
the giant marches on,devouring everything in its' path...
People keep saying that Google is a big devouring monster - but again and again, Google has purchased companies that they've tried to use to compete with the biggest and best in the business and failed dismally. Just like Google+ seems to be doing.
I think Google needs to stick to search engines.
by Dave Collado2 years ago
Which of the two would you say would be more important in terms of asking customers to go write a review? I doubt anyone would go out of their way to leave two reviews, one on Google and another on Yelp. So, where would...
by SpaceShanty2 years ago
The quote on Google's home page appears to be critical of Russia's anti gay laws.
by Bestedex3 years ago
by Adopt-a-Dog6 years ago
Hi, I have been posting a series of hubs on Dog Care and Adoption topics. All my hubs are original and I type each character in it. I also got a decent number of Hubs(21) to begin with all with good content. But google...
by kschang5 years ago
We all want hubpages to be full of hubs that are informative, containing facts, well-researched observations, or personal insights in various areas. Yet some of the most popular hubs are, frankly, JUNK, IMHO. Here's...
by muratos5 years ago
Hi to everyone and good news for all Lately, I have played a lot with Analytics to determine which of my hubs affected badly in US traffic alongwith Yahoo backlinks count. I have noticed a pattern. It is mostly about...
Copyright © 2016 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.