Forum Marketing: Increasing Website Traffic

Forum Marketing

Online Forum Traffic won't just come your way without you getting out there and putting up plenty of sign posts (e.g. backlinks) pointing in your direction!!
Online Forum Traffic won't just come your way without you getting out there and putting up plenty of sign posts (e.g. backlinks) pointing in your direction!! | Source

Many Internet marketers and entrepreneurs are already successfully harnessing the power of online forum marketing to increase targeted website traffic to their websites, merchandise and services.

Most importantly, they've been doing this and continue to do so without any financial expense. The question you should be asking at this point is,how can you use forum marketing in order to start increasing website traffic to your products and sites?

It really doesn't matter what your particular niche or market is as you can be sure there are others out there with hobbies,pursuits and needs to match. One place where you can be sure people with such similar interests will tend to gravitate is to online forums. Forums which have inadvertently been specifically developed and evolved with people just like them in mind.

Most people love nothing more than to chat and connect with others who share their particular needs,problems, interests and/or experiences. Online Forums are the perfect place for them to do this.

Marketing Through Forums

Have you ever used forums to generate traffic?

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Hopefully you can see that by finding forums matching your niche or products you provide yourself access to an already highly targeted market.A market that you, with just a little bit of time and effort, will easily be able to take advantage of.Once you're willing and ready to put in that time and effort you will quickly discover that you now have a great new way to obtain additional sales and customers which to date you've been otherwise missing out on.There are two primary steps you must take in order to generate effective and appropriate website traffic through online forum marketing.

The Basics of Forum Marketing

Forum Marketing: Step 1

This may be an obvious one but your initial task is to simply do some online searches to identify and subsequently register with online forums that closely correlate with the niche or market you're focusing on. You will almost certainly find more than one that fits the bill.You can join as many as you want or as many as you think you can handle.If you need to be selective due to time constraints etc. just spend a bit of time on a few different forums with a view to assessing the quality and most importantly the activity levels of each. In general,the more organized and active the forums you choose are, the more cost effective and profitable your time and effort will be. (See Video below for more tips and help on finding forums)


Forum Marketing: Step 2

Your next task is the most important one.Your sole purpose here is to make yourself useful to your fellow forum users.You do this by becoming an active and genuine contributor to the forums in question. Specifically you should endeavor to do some or all of the following;

  • Meaningfully take part in discussions
  • Answer the questions and queries of others
  • Post relevant and helpful information
  • Provide opinions,suggestions and tips
  • Otherwise contribute in ways that provide value
    and support to the forum community at large
  • Be Patient

Note: Under no circumstances should you actively or directly market or promote your products, sites or services within the body of your posts.This includes placing url or anchor text hyperlinks within the posts themselves.Doing so is almost universally frowned upon and usually detailed amongst the forum guidelines for posting. Failure to comply with guidelines and accepted practices will almost certainly see your contributions deleted or modified and could ultimately lead to you forfeiting your posting rights and possibly having your account closed entirely. Consider yourself warned!

Online Forum Marketing

Online Forum Marketing
Online Forum Marketing | Source

Forum Marketing: The Right Way to Get Forum Traffic

Whilst you may not openly advertise within the body of your posts, you are normally allowed to place a link (sometimes 2) within your signature file which appears at the bottom of every post you make.So every time you post you provide others the opportunity to decide to click through a link within your signature which naturally brings them directly to your site or product.

Some people will click through out of general inquisitiveness but this is were your time and effort will be truly rewarded. People who you have helped or interacted with, as well as people who have come to respect or otherwise appreciate your contributions and even those have just become more familiar with your online presence will be decidedly more inclined to click through your links. They will also, as a result of the reputation and trust you have established, be considerably more likely to follow through and make purchases from you.

You have the added advantage of not being perceived as a salesman or marketer. Nowadays people don't like to feel their being sold or marketed do and are usually much happier to purchase when they feel the decision is entirely theirs. They may even direct others, if not to your products and sites directly(which happens too BTW) but to your threads and posts and in doing so they also confer some of their already established trust in you,onto others.I hope you can see how powerful this can become as online forum marketing is still overlooked by many.

Great Internet Forum Marketing Video by Daegan Smith.

  • Note:Whilst most forums do allow their members to have signature links this is not the case for all forums.Some forums may also have certain criteria which must be met before allowing you to add signature links to your posts.A typical requirement may be that you have made X number of posts (usually nothing too arduous e,g. 10 Posts) or that you have been a member for a particular period of time. Other than the forums that flat out don't allow you to place any links this should not necessarily put you off particular forums.It just means you'll have to put in a bit more time initially but if it's a quality forum it will usually be worth it. In fact, often it can be indicative of the fact that a forum is well managed and moderated etc.

Tips on Finding and Using Forums by Lasse Rouhiainen

Online Forum Marketing: Additional Benefits

  • People frequently use forum search functions. As your posts remain on the forums long after you've made them, they have the power to continually generate traffic for you well into the future.The more popular they are and the more numerous they become, the greater this effect will be and the more traffic from forums and potential sales you will create
  • In the process of regularly using and participating on forums you will gain invaluable insights into the needs and problems of your potential customers. You'll then be perfectly placed to cater for these needs and to offer solution to their problems.You will be continually able to refine and tailor your products and offerings to best match the desires and requirements of your chosen market

Initially it may seem a bit laborious to get your forum traffic going but if you stick with it, this is a strategy with exponential potential (sorry i couldn't help it). An internet marketing strategy which will allow you to take full advantage of online forum marketing to generate traffic and repeatedly gain you more significant levels of increased and trusting traffic and therefore sales, in addition to providing you with a greater and invaluable new awareness of your markets needs and desires.

Where do most of your online efforts to generate traffic go?

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Comments 27 comments

Ancillotti profile image

Ancillotti 5 years ago from Brasil, Vitoria - ES

Great Hub, Rob! Welcome to Hubpage, I hope you enjoyed here!


Rob Winters profile image

Rob Winters 5 years ago Author

Thank You Ancilloti i appreciate that. I'm actually surprised how engaging the whole community sharing aspect of hubpages is. Lots of decent people on here :)

chinemeremz profile image

chinemeremz 5 years ago

since the panda updates forums seems to be the only online platform not tampered with by this update.

It is cool reminding us of this potent and powerful traffic generation tool.

Welcome to hubpages and I look forward to reading more of your hubs

Rob Winters profile image

Rob Winters 5 years ago Author

Thanks Chinemeremz - I do think it's one of those methods that will never lose it's effectiveness and really does result in targeted and trusting traffic if you do it earnestly -just takes some effort -got to give a little in order to get :)

Kyle Rivers profile image

Kyle Rivers 5 years ago from Detroit, Michigan

Heyyy this article could have been linked to my recently posted blog! Any who this gave me more insight. Great Hub my friend.

Rob Winters profile image

Rob Winters 5 years ago Author

Thanks Kyle,i appreciate that.Glad you found it helpful :-)

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rmjudkins 5 years ago

Rob, as a new hubber, I find this hub informative and hope that it will guide me in the direction of "exponential potential" (that was clever). Glad to see your score headed back in the right direction. Regards, Robert

Rob Winters profile image

Rob Winters 5 years ago Author

Thank you Robert, i'm glad you found it useful. We're all striving for that all right.I figure we've all got to help each other in the right direction and you'll find plenty of helpful & friendly people here on hubpages.It's only 1 of many methods mind you but it can be very effective and it's free and can be enlightening too. Welcome to Hubpages Robert and best of luck to you :-)

ubanichijioke profile image

ubanichijioke 5 years ago from Lagos

Explicit and well written. Great tips and equally useful. Keep it up

Rob Winters profile image

Rob Winters 5 years ago Author

Thank you very much ubanichijioke.I appreciate you reading and your nice comments.Hope it helps you and will do :-) TY

paradigmsearch profile image

paradigmsearch 5 years ago from USA

Excellent info and well written. There is definite exponential potential (sorry I couldn't help it either). :-)

Rob Winters profile image

Rob Winters 5 years ago Author

Thanks paradigm,appreciated.Thanks for stopping by & commenting. 'Realising Your Exponential Potential' - Hmm - sounds like a good title for a self help book.I'd better get realising...

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jenubouka 5 years ago

I just started doing this with the forums, as you wrote it does take some time as well as finding a forum that is active on the daily. Awesome.

Rob Winters profile image

Rob Winters 5 years ago Author

Thanks jenubouka.Glad to hear it.Yep it's not a quick fix but it is a solid strategy to add to your arsenal and if you're only working or focussing on a one or two niches you are interested in you'll likely enjoy the process and often learn useful things in the process.Thanks for reading and your comments (never got or missed the notification e-mail so only just noticed it now).

artist101 profile image

artist101 4 years ago from Hobart,In

Thank you for the insight, didn't think of it

Maralexa profile image

Maralexa 4 years ago from Vancouver, Canada and San Jose del Cabo, Mexico

Thanks Rob. This is a great idea. By the way, I clicked through to this hub because of s question you asked on HP. It just shows the power of what you are saying. Voted up and useful.

Rob Winters profile image

Rob Winters 4 years ago Author

Good Point Maralexa.Thanks for stopping by and the votes :-) Glad you found it useful.

carol7777 profile image

carol7777 4 years ago from Arizona

This seems really valuable. Since I am technically challenged I will have to read this a million times more. I am inspired to look further. Forums like goodreads, writers forums???? Not sure...but I will research it out. This is great for writers looking for new venues. I am voting up and sharing on facebook and Twitter...Thanks for the great information. Hope you are available if I have a question.

Rob Winters profile image

Rob Winters 4 years ago Author

Hi there Carol. It's a strategy that takes a little time but isn't difficult.Given you already post and interact here on hubpages you'll have no problem using forums.Thanks for stopping by and for the votes and shares, very much appreciated. Feel free to ask any questions.If i can't answer them i'm sure someone on here will be able to :-)

In terms of choosing forums you really just want to find ones that match the subject matter of the hubs you ultimately want to promote. It's best to pick topics you are interested or knowledgeable in. That way you'll enjoy what your doing,be able to genuinely contribute while you're there and hopefully gain some targeted traffic. For example you could do a google search for recipe forums.Have a look to see which ones appear well run and active (that's important). Check to see if you're allowed to have a link in your signature (which will appear under any posts you make- just look at other people's posts on the forum) then join up and just start answering questions and interacting.Don't put links in your posts or explicitly tell people to click here or there etc. as this may be frowned upon but remember every post you make will have your signature under it containing a link back to a hub or your profile page etc.When people like what you say or sometimes just out of curiosity they'll click on it.They may subsequently direct others there too. It's not a quick fix but if you take the time it can be well worth it and given it's a subject matter you're interested in you may well get ideas for new hubs in the process.GL :-)

Maralexa profile image

Maralexa 4 years ago from Vancouver, Canada and San Jose del Cabo, Mexico

I'm returning to read your hub again because of what you say in Step 2. Participating effectively and with a genuine interest in providing good information to others, is an excellent way to get returns from interacting in forums.

Thank you again. Up and sharing. Maralexa

Rob Winters profile image

Rob Winters 4 years ago Author

Your most welcome Maralexa.Thanks for dropping back in & for the votes & share.Much appreciated :-)

janshares profile image

janshares 4 years ago from Washington, DC

Rob, very interesting and useful hubs for those of us who have businesses. I will check out opportunities outside of hp. Voted up, useful, and interesting.

Rob Winters profile image

Rob Winters 4 years ago Author

Tx for the votes Janis, i'm glad you liked it. Definitely one to add to your traffic and research arsenal.Best of luck with your endeavours :-)

Bedbugabscond profile image

Bedbugabscond 3 years ago from United States

Step two is the most important step. It takes time and patience. The most significant traffic happens if you are a respected member of the community.

Rob Winters profile image

Rob Winters 3 years ago Author

Good points to highlight Bedbug.Thanks for your comment.

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alexlee12 2 years ago

Good points . Thanks for sharing .

Rob Winters profile image

Rob Winters 2 years ago Author

Thank alexlee12, glad you liked it, & welcome to hubpages.

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