The worst marketing mistakes made by major companies, including New Coke, Qwikster, and the Ford Edsel.
This article offers an overview of Marketing Communications and in particular, Corporate Branding. The article is fairly general but is applied to small business where possible.
How to sell crafts online and at shows. Craft Show Display Ideas for Small business. Market research
Here are some simple questions you can ask yourself which will make creating your small business marketing plan much easier. Find out how.
If you have discovered an interesting project that is out for bid, but your company is not qualified to carry out much of it, except one particular requirement in which you are highly skilled, you would do well to...
As a small business owner you can take the lead from large businesses who have invested millions on successful aroma marketing approaches. A low-investment opportunity that just makes (scents).
If you're a small business owner, you probably already know that social media needs to be a regular line item in your marketing budget. There are so many networks, though, so which ones are worth the focus (and the...
Wonder whether your advertisements are targeting correctly? This case study shows how advertising analysis of consumer perceptions and needs can help you focus your advertising and sell more products.
There are various ways to finance your business ideas. But then, sadly, successful plans often require a lot of money.
Ways to increase sales by using promotional strategies in your small business. This article looks at a number of options for small businesspeople, including email marketing, paid advertising, social media, and other...