5 Ways Podcasting can help recession proof your business

 

If you're not podcasting yet - why not? In these difficult economic times its more important than ever to use every marketing tool available to boost your visibility and increase your sales. And Podcasting is an affordable and exciting way to get your message across not just locally and nationally but internationally as well!

1. Podcasting is a great way to reach existing and new customers to tell them about your company and the products and services you offer. As an audio medium, it allows you to convey emotion and therefore achieve greater impact in your communication with prospects and consumers.

2.Audio is also portable - you don't need to be at the PC to listen. It can be downloaded and listened to anytime, anywhere - at the gym, commuting to work, doing the ironing! Spread your message 24 hours a day.

3. Podcasts also helps your business build its brand. A podcast can help position your company as an expert in your niche and a leader in your industry. Share events, thoughts, new innovations and provide customer service at the same time.

4. You could also look to generate revenue through your podcasts by introducing a subscription-based model. If your content is interesting, up-to-date, informative then people are prepared to pay for it. You can also look at selling ads on your podcasts as another method of making money.

5. Podcast listeners are savvy and well-educated, they are also generally - loyal consumers, know something about the topic they subscribe to and importantly, engaged (podcast listeners can only listen to one podcast at a time!)

If you're still thinking that podcasting is too much hassle and not worth the expense of the equipment involved then why not consider employing the services of a professional voiceover artist. Providers like Alison Pitman Voiceover services offer podcast recording and editing services for companies throughout the world. Just send a script, and your podcast can be delivered back to your inbox within 24 hours. So why don't you start podcasting today!

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