How to pick the most profitable keywords

Where to look for those Profitable Keywords?

Absolutely every web master or site owner wants a site that is profitable and (after a bit of hard work) will continue to bring in revenue almost automatically. Of course, this type of thing won’t just happen and it’s almost always the downfall of failing web masters to ignore one small but crucial piece of the online puzzle in their rush to get their site up and running. What am I talking about? Profitable Keywords! Just because a keyword has 20,000 searches per day doesn't mean it’s necessarily going to be a profitable keyword, believe me! So you're thinking, “oh great, so how can I find profitable keywords then?” Well that's the part I hope to help you with.

Before you decide to start building content around keywords, we need to research the keywords profitability with laser precision! We need to focus on the organic traffic above anything else, so to help us along I'd suggest you start by downloading a free trial of keyword software. There are many different options to choose from out there and we'll only be using them to grab our figures, so it really doesn't matter which we use. I prefer Market Samurai and in the example this is the software I am referring to.

Let’s get started. Firstly we need to create a master keyword list. This list will probably be several hundred KW's long. That's fine. To get this, use the market samurai KW tool. Add your sites main keywords and click generate. (You can use the Google KW tool if you prefer.) This will generate a long list of KW's linked or related to your primary keywords that you entered. We then need to assess these keywords for their potential. In both Google KW tool and Market Samurai, you can see the number of searches per month for each KW.

Next create a spread sheet in excel or something similar. Paste your keywords into the document and then paste their search figures next to them. Now go through and delete all KW's that have LESS THAN 5000 searches per month. At the same time delete any KW's that are CLEARLY UNSUITABLE for your site. Our list is becoming more focused now! For the remaining KW's we'll need to use Google to find the competition level. Put each KW into search and then add a third column to your spread sheet. This will be 'competition'. Put the number of websites Google lists on its search page, into this column. You can see the number of sites in the Google index at the top of the results page.

Now you should have a list of KW's with monthly searches over 5000 and also a competition value for each KW too. Next, work your way through these competition values and delete any KW's with OVER 2,000,000 search results. Anything over this and you'll struggle to compete to begin with. This will now leave you with some great keywords which are highly relevant, have a good search number and a competition level which you can compete in! Sort the spread sheet by number of searches per month and there you go! A tightly focused list of precise profitable keywords ready for you to create content and dominate!

Google Adwors: Keyword tool. Chose a couple of different sets of keywords for an example.
Google Adwors: Keyword tool. Chose a couple of different sets of keywords for an example.

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Comments or Questions Welcomed 8 comments

barbergirl28 profile image

barbergirl28 5 years ago from Hemet, Ca

Good information... wish I would have had it when I first started out here. It could have been very usefull!

Magdelene profile image

Magdelene 5 years ago from Okotoks Author

It is information that we all need, but we get busy and sometimes things fall by the wayside; I'm a prime example of that. Thank you for your input babergirl.

Trish_M profile image

Trish_M 5 years ago from The English Midlands

Hi :)

This sounds as if it could be very useful. Thanks.

Do you know if 'costs per click' can still be found using the Google too? That would be beneficial, too :)

Magdelene profile image

Magdelene 5 years ago from Okotoks Author

Hi Trish

Try out this link, it should lead you to Google's page, hopefully without my info attached to it. Let me know if that link helps you out.

Trish_M profile image

Trish_M 5 years ago from The English Midlands

Thanks Magdalene. :)

As far as I can tell, that page seems to be for the people who are paying for the adverts ~ or maybe there is something else, and I keep missing it??

Magdelene profile image

Magdelene 5 years ago from Okotoks Author

Hi Trish,

Cost per click is what you are willing to pay for your advertisement with Google. Or do you mean what do you get paid for cost per click here on Hubpages.

there is a thread going here on hubpages, this may be helpful as well. and this is where google gives a bit more info.

Trish_M profile image

Trish_M 5 years ago from The English Midlands

Thanks Magdelene ~ very good of you to check this for me. I'll go and do some studying now :) :)

icciev profile image

icciev 5 years ago from Kuwait

WOW! what an amazing article Magdelene, you have great knowledge so thank for sharing it with us, voted up.

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