Set It & Forget It: Residual Ways to Promote a Business Online
Many entrepreneurs have taken to the Internet in order to promote their business(es) online. This is a great way to attract new customers, because nearly everyone in the world is within range of a computer.
The target audience is limitless, and to add "butter to the biscuit", most online business promotion comes at no additional charge! As the printed media slowly fades, the Internet has become one of the most successful ways to capture people's attention.
If you took the time to search, you would find dozens of ways to promote a business online. But if you're operating a small business, or are trying to cut marketing costs in time and money, you'll realize that many of those techniques require constant attention. It can be quite time-consuming trying to get your name out there where the competition is as huge as it is online.
That's why you should focus your efforts of Internet promotion techniques that will grow and attract more and more potential customers as time passes, or residually.
Email / Forum Signatures
Something as simple as an email signature can very effectively guide people towards your business online. By creating a signature with your business information in it, you are advertising it everytime you sent or respond to an email.
Now imagine if an email you send gets forwarded multiple times by recipients spreading the word...all of this exposure will inevitably lead people back to you!
If you are active in forums related to your business, you should add a signature to your posts. Or, you could add an HTML banner linking back to your website. That way, every time you post, people will get to see your business, and will be more inclined to consult you.
Blogging / Microblogging
While not as passive as other techniques, blogging and microblogging are both ways to promote a business online that don't require chronic attending.
A blog post is like a landmark in this sense; once it's been published and indexed, people can continue to discover it for years to come. As long as the blog is relevant to your business, and you include a link, it is a great way to drive traffic to your business.
Microblogging follows the same concept, but requires much less work. Facebook statuses and Twitter are examples of microblogging: short blurbs about current events. Promoting a business online this way works similarily to viral marketing.
Using Twitter as an example, you can get people talking and thinking about your services by requesting Retweets, or by managing to turn an update into a trending topic. It's a bit of a gamble, but it is definitely possible.
Viral marketing is a great way to promote a business online. It is the Internet's equivalent of word-of-mouth advertising, and it can be utilized in a number of ways. Everytime I hear the term I think of Youtube videos, but technically anything that spreads virally qualifies.
But let's stick with Youtube for a second. An example of online business promotion with viral marketing could just be a really popular short video with a website's URL embedded in the borders or at the end.
Imagine creating an Internet commercial for a product your business makes. You create something hilarious with clever product placement use and it explodes overnight. Some 10 million people end up watching it, and thereby get exposed to your business and some of what it offers.
Don't you see the benefit of this? And that was without spending any extra effort marketing it or anything. That number will continue to grow even after you've moved on to another online promotion campaign, and people will still be drawn to it and to your business.
Writing and submitting articles to pages that rank high in search engines is an example of how to promote a business online residually. After the initial production, no more work is required.
Simply write an informative and credible article, add a link back to your website and / or your business contact information, and go on about your way.
The logic behind article submission is that high-ranking websites get the most visitors online. By developing content for said websites, you can take advantage of the large amounts of traffic and direct them towards your business. Some websites to consider are here, (Hub Pages), eHow, eZinearticles, howstuffworks and about.com.
In order for this to work, your article needs to be detailed, informative and credible. The more helpful and accurate it is, the more willing someone will be to buy your services.
Likewise, answering questions posted on answer services like Yahoo! Answers can have the same effect. Just find someone asking a question relevant to your business, provide a good answer, and drop a link / contact information in it as well.
So you see, the smart way to promote a business online is to set up a system that will keep pulling in new visitors over and over again. Of course, the best way to make a name for your business is to be creative.
Even the techniques I've mentioned are traditional at best. If you can develop a way to market your company that no one has taken advantage of, you can trump the competition. The beautiful thing about the Internet is that it levels the playing field. Businesses both big and small have access to revolutionary online tools that can expand their revenue generating potential.
Make good use of all your resources, and you can expect a nice return on investment from online business promotion.
Online Business Promotion Links
- Promote Your Business Online with Social Networking Sites
- 7 Free or Cheap Ways to Effectively Promote Your Business Online
- Online Marketing Strategies to Promote Your Business
Some ways to promote a business online, mostly via article writing.