Search Engine Optimisation
There are a few different tools you can use when doing search engine optimization, and Google Keyword Tool is a useful one to know about. When you know how to use it, you can find keywords that are potentially good to use with it.
It will allow you to find what terms people search for when they are looking for information on the internet. If people are looking for how to do first aid, it will show whether they type in first aid, or how to do first aid.
Google Keyword Tool
Go onto the google keyword tool, and type in the phrase you want to look for, then press search. It will come up with a list of related phrases, including the exact phrase.
It shows monthly searches, (global and local) cost per click, and has a competition bar.
Example search on google keyword tool
The search terms can that are searched from anywhere in the world, so Google sorts the search volumes into 2 columns: global and local. The numbers in the global column are the number of searches all over the world in the last 12 months. Searches in the local column are searches in the location that was selected when you first came onto the keyword tool, e.g. Great Britain.
Ideally, you want a keyword phrase that has a reasonable volume of global and local monthly searches. Close to 1000 local monthly searches.
You have to go onto the columns menu and check 'average cpc' to make this column appear then you can check the value of each keyword phrase. It is the average amount advertisers will be paying for that keyword, so gives you an idea how much you may receive.
You want to select a keyword phrase with a reasonable figure in cost per click, since this reflects the amount per click you are likely to be paid.
The 'broad' match type is the number of searches that involve the words typed in, synonyms and related words, not just the exact words typed in. So if you typed in blog post SEO, you might get other phrases containing the words blog post SEO, such as blog post optimisation and blog search engine . You might also get 'how to search engine optimise', since that is related to SEO.
The 'phrase' match type is a little more exact, it is the number of searches that involve the words as a phrase, but they can be with other words such as for 'blog post SEO', you might get 'blogging' or 'how to write a blog', which is not exactly what you;re looking for. You would not get broadly related terms.
You want to know the number of searches for the exact words you've typed in. So for that you use 'exact' match type. This is the number of searches for the exact words entered, and provides the most accurate results when using Google Keyword Tool for SEO. For blog post SEO, you would now only get phrases closely related to blog post SEO.
The competition bar is only very relevant if you're planning to do the cost per click advertising. Remember, the keyword tool was made for advertisers using the cost per click advertising.
Other useful tools
The google toolbar is another free tool useful for SEO. The page rank checker will let you check competition (other websites and similar articles) by allowing you to see the strength of other pages as a rating out of 10. This is also also very useful when building backlinks. It also has a highlighter tool which will allow you to see the keyword density of your articles.
You can also use Wordstream or Wordtracker to get an understanding of what people are typing in to find information on the internet.
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