10 SEO Tips for Backlinks

Have you tried increasing your website traffic to no avail? Have you tried every search engine optimization technique you know without results? Take the next step and use these SEO tips to build backlinks that work!


Backlinks are an important part of search rank

Having incoming, quality backlinks from reputable sites can boost the target site's rank in search engine placement.
Having incoming, quality backlinks from reputable sites can boost the target site's rank in search engine placement. | Source

Search Engine Optimization & Backlinks Go Hand-in-Hand

When it comes to search engine optimization (SEO), many website owners are aware of the importance of on-page SEO. Afterall, creating search engine optimized websites is often where the majority of resources and effort is directed.

But what about off-page SEO and building backlinks?

Off-page SEO considers how search engine crawlers value links, as well as the inter-connectedness of links from one website to another. Backlinks, the text links that are often underlined and in blue, are the backbone of the web, leading users from one web page to another as they are clicked.

Backlinks are a key component in the way search engines value a website and as such, should never be an afterthought!


How to Get Backlinks

Website owners should be aware that getting backlinks through backlink-building schemes and other shady methods is penalized by Google.

Developing a website that has compelling content causing others to link to it naturally is the single best way to get backlinks. These organic backlinks, whether from social sharing or other websites, with a variety of naturally occurring anchor text, can have a major impact on a site's page rank.


Note: Be sure to watch the one minute video by Google's Matt Cutts for an illustration of why compelling content matters.


Compelling Content Brings Organic Backlinks

Write Articles with HubPages

HubPages is both a reputable article-writing site and easy to use.

There really are no limits; you can write articles about almost any topic that interests you.

Sign Up Here ... It's QUICK & FREE to join HubPages. You'll be glad you did!


Additionally, tools such as:

  • article writing sites,
  • blogs, and
  • social media,

have given website owners the ability to easily take marketing matters into their own hands and create backlinks to their central, potentially money-making target website. These tools should of course be used judiciously to avoid search engine penalties. Social media is especially useful in this arena since people's willingness to share links can potentially generate a lot of additional organic backlinks.

As long as the source of backlinks is legitimate and relevant (not link farms), backlinks provide value to the target or destination website, increasing its rank in search engine results.

The following 10 tips for SEO and backlinks will give you insight into how to get the most bang for your buck for each backlink you create:


Backlinks, Anchor Text & Clicking

Keywords in anchor text not only help with target site's page rank, but are more likely to be clicked than URLs or general words like "click here."
Keywords in anchor text not only help with target site's page rank, but are more likely to be clicked than URLs or general words like "click here." | Source

#1 Backlinks should contain a variety of words.

Although we are not privy to Google's search algorithm, or any search engine's for that matter, many tests have been done and conclusions drawn that are well worth practicing. For example, the text link or anchor text matters.

The html code for an actual backlink looks like this, with the words "Text Link" being the words that can be clicked on:

<a href="http://www.hubpages.com" target="_blank">Text Link</a>

Link Text (anchor text) should:

  • contain a variety of text, sometimes with keywords or even the URL
  • use naturally occurring text
  • be concise - focusing on one idea


Avoid Link Text (anchor text) that contains:

  • generic text, such as click here or home


It should be noted that having many backlinks with the same anchor text may trigger a Google penalty. Again, this is another reason in favor of organic links that naturally have a variety of anchor text.


#2 The higher up the backlink is in the html, the better.

Links pass value to the destination or target web page and the higher up the backlink appears in the html code of the page, the more value it gives to the target page. For example, if you link identical text twice on the same page, targeting two separate pages of a target website, the target page that is linked to first is given more value than the second, all other things being equal.

If you think about it, the logic makes sense. If I want to convince you of something, I am going to present my best argument first. Why should Google be any different? It considers our first "reason" for following a link more weighty.


#3 Backlinks should be within the content of a page.

Backlinks located within the content of a web page provide much more value to the target page than if they are located in the sidebars or footer.


#4 The first instance of a backlink to an URL on a page is the only one that matters.

This is a case where quality is better than quantity, which, like so many things related to search engine optimization, is usually the case. In addition to the fact that a page overloaded with links to the same target just looks spammy, it is ineffective.

Say for example, that you have included five links in an article all leading to your money-making destination website. The only link that Google values is the first link that appears on the page to that particular URL.


#5 Backlinks on pages with fewer links give the target URL more value.

If a website has a lot of links on a single page, then the value each of these backlinks might add to its target website is diminished. Once again, quality over quantity is at play. While there is no known link density to avoid, it is always best to only include relevant links that add value to the content which surrounds them.


Google Webmaster Tools lets you see what sites link to your site.

There are many things that website owners can accomplish with Google webmaster tools, including:



#6 External backlinks are more weighty than internal links.

It goes without saying that all websites should have an internal linking structure, connecting all the pages within the site to one another. In addition to navigation though, website owners can also create some backlinks within their own content to their own pages. This is internal linking.

However, backlinks from external websites increases the ranking of the destination page more than internal links. While you cannot dictate the keywords that external websites use in the anchor text to your site, having clear and compelling content surrounding a single topic, makes it easier to get good backlinks from external sources.


#7 Backlinks from a unique domain matter more than a new backlink from a previously linking domain.

Let's suppose that site An already backlinks to your website in three different locations. Did you know that a new backlink from site B, a site that previously never linked to your website, adds more value to your website's rank than a new additional link from site A?

Backlinks from a variety of domains that are relevant to a website's content is one key to long term ranking.


#8 Links from relevant sites provide a lot of value.

Suppose you have a friend who has a website for his plumbing business and this friend offers to place a link on his website to your dog walking business. While this is a very kind gesture, it will not provide you with a relevant backlink. On the other hand, if you have a friend with a website for a successful dog grooming business then a backlink to your dog walking business would be beneficial.

The relevancy of the linking site to the desitnation site's content matters.


#9 Backlinks from trusted, reputable sites help destination sites.

Not only is site relevancy important, so too is a site's reputation; its trust factor. Perhaps you've seen terms such as trust rank, trust scores, and trust seeds. Backlinks from trusted, reputable sites pass more value to the desitnation site, than non-trusted sources. Google doesn't single out sites for trustworthiness like .gov or .edu, but these sites tend to have a high page rank because of the number of sites linking to them. Additionally, links from sites closer to the trusted seed may help search engine rank.

It's also speculated that a backlink from a less important page on a site with high trust rank, is more valuable than a backlink on a more important page (i.e. home page) on a site with a lower trust rank. This makes sense because the less important page on a reputable site may in fact have a higher page rank than the page rank of a non-reputable site's home page.


#10 Having a quantity of quality backlinks is best of all.

Having multiple, quality backlinks, especially from relevant and trusted sources, is key to increasing the target website's rank in search engine results.

Although a website owner can only control SEO and backlinks from their own articles, blogs, press releases, other websites, etc., it is important to write content where the topic is readily apparent. This will make it easier, a "no-brainer," for external websites to come up with keyword-rich backlinks to your website.

In summary, successful off-page SEO for backlinks is a matter of applying these 10 SEO tips for backlinks and working smarter, not harder.


More by this Author


Comments 157 comments

Arlene V. Poma 4 years ago

Awesome and bookmarked as usual, k. I will have to make a folder just for your articles because I find them easier to understand. This one on SEO tips for backlinks is a pure gem, and a baby step into the unknown. Thank you for the step-by-step definitions and explanations. I'm "getting" it very slowly, but your writing is a huge help. Thanks, again. Voted up and everything else.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Hi Arlene. I can't tell you how happy I am to hear that you're getting the SEO stuff, even if it's very slowly. I know first and foremost you are a writer, an excellent writer, so applying some basic seo techniques, is going to allow others to find your wonderful articles. As always, I appreciate you letting me know my seo hubs are helpful to you, as well as the votes.


Emma Harvey profile image

Emma Harvey 4 years ago from Berkshire, UK

Fantastic hub. Really well written and loads of clear advice. People always want seo tips and backlinks are so important.

Voted up :)


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thanks Emma. I've actually read that quality backlinks can help boost a destination page without the best on-page seo higher in search results than a page that has great on-page seo with less or lesser quality backlinks. Whether or not this is completely factual, we don't know, but I do know that I have seen sites outrank others that don't have the keywords in the title. Backlinks and traffic probably are factors in these types of situations. Thanks for your comment and vote up.


ChristinS profile image

ChristinS 4 years ago from Midwest

Great hub about explaining backlinks and detailing how they work. I know this can be a confusing subject to grasp initially, but you've explained it very well. I will definitely share this hub with others.


brittanytodd profile image

brittanytodd 4 years ago from Kailua-Kona, Hawaii

Excellent work here, ktrapp. This hub is so helpful to those attempting to create backlinks and also maintain a solid relationship with search engines. Great work! Voted, up, useful, shared, etc.


missolive profile image

missolive 4 years ago from Texas

Bookmarked!

ktrapp, you have added another wonderful hub to your SEO collection! Very useful and helpful. Thank you for sharing. I might send you some questions at a later date.

voted up and sharing!


ytsenoh profile image

ytsenoh 4 years ago from Louisiana, Idaho, Kauai, Nebraska, South Dakota, Missouri

ktrapp, excellent hub for those of us wanting to absorb the value of SEO behavior. Thank you!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Christin - I appreciate your comment. I agree, backlinks and seo sometimes seem tough to grasp at first, but I truly believe it is just a matter of knowing what to do and then following through. Thanks for sharing this hub.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Brittanytodd - I really like the way you said, "maintain a solid relationship with search engines." That afterall is the goal, to rank well in search engines, but to do it ethical manner.

Nothing replaces letting search engines know what a site is all about through solid content, URLs, titles, headings, and internal anchor links. Backlinks, traffic, perhaps time spent on a page, etc., additionally let search engines know that a site is relevant for its keywords. Thanks for sharing your thoughts, votes, and for sharing.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Missolive - I do consider bookmarking and sharing to be the sincerest compliment, and you did both. Thank you for that and I certainly am glad to answer any questions you have either here in the comments or you can contact me. I'm always glad to help.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Ytsenoh - I like the way you put that, "absorb SEO." It is sort of an absorption process. I think we hear SEO this and that over and over and then finally we just sort of get it. And since no games or trickery are involved in SEO it should be something that anyone interested in SEO and backlinks can absorb. Thanks.


tarajeyaram profile image

tarajeyaram 4 years ago from Wonderland

Ktrapp - I booked marked this hub. Very useful. I have put this hub as one of My Favorite Hubs of the Week: Jan 15. Thank you for the information.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Tarajeyaram - You are more than welcome for the seo/backlink information. Thank you for thinking highly enough of this hub to consider it one of your favorites of the week, as well as to bookmark it.


yols-a profile image

yols-a 4 years ago from Trinidad and Tobago

Very Informative will read over and over again


healthwealthmusic profile image

healthwealthmusic 4 years ago from Everywhere Online ~ Fingerlakes ~ Upstate New York

Good information - I am always watching for new bits and pieces I can learn about SEO. You covered a few areas here that gave me a different perspective.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

yols-a Thank you so much.

healthwealthmusic - I am glad I brought a new perspective to the backlinking/seo topic for you. Some of these tips may seem counter-intuitive to the linking-like-crazy crowd, but if you think about each of these tips, they are all very logical.


Kim Cantrell profile image

Kim Cantrell 4 years ago from Deep In The Pages of a Book

Awesome! Awesome! Awesome! Straight to the point, useful information. Voted up!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thank you, thank you, thank you Kim - thrilled that this information will be useful for you.


homesteadbound profile image

homesteadbound 4 years ago from Texas

This is another great article. I learn so much from you. This one is being placed in your special bookmarking folder. I even understood much of what you were talking about, so I have been teachable. LOL

Thanks so much for all the knowledge you have so freely shared.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Homesteadbound - The people that are "teachable" are the ones who are motivated and ready to learn, qualities that you clearly possess. I think so much of SEO is a matter of knowing what to do and then doing it. So I am glad I have been able to share what I know about SEO with you and others.


StephanieBCrosby profile image

StephanieBCrosby 4 years ago from New Jersey

Thank you so much for this information. I am one of those people who is new to all of this writing for online. While I have extensive knowledge about traditional writing techniques, writing for the web is a horse of a different color. My husband was impressed a few months ago when I was able to say what the acronym for SEO meant. I am just picking up what I can where I can.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Hi Stephanie - I think there are a lot of people who come to HubPages who are "traditional" writers first. The good news is that the majority of SEO is fairly simple to incorporate if you are aware of what to do. Since you are a new online writer at HubPages I would recommend one of my other hubs that is second in the list of article links above: "Get Hits on HubPages: How to Use Keywords in All the Right Places." Best wishes.


dipless profile image

dipless 4 years ago from Manchester

Hi this is a good hub, full of useful information, thank you for sharing, what do you find the best way of getting links on good PR sites, do you try to guest blog?


tillsontitan profile image

tillsontitan 4 years ago from New York

Little by little the usage of backlinks is sinking in. Your hub provides such good and useful information. Definitely a hub to be read and re-read. Voted up, useful and interesting.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thank you dipless. If the PR sites you are talking about are just sites of links then personally I see no value in them. It would be better to put effort into getting links from more relevant and reputable websites. Guest blogging is a great idea, but once again, only if the blog is relevant and reputable. I myself have not done this yet, but there is one particular blog that I have my eye on.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Tillsontitan - I think a lot of SEO and backlinking info. does sort of seep in, but once it's there, you realize how it really was never too difficult after all. Thanks for the comment and votes.


Howard S. profile image

Howard S. 4 years ago from Dallas, Texas, and Asia

The single most important sentence in this is the one immediately following the video. Those of us coming from a linear print world may prefer to concentrate on writing content, never having given any thought to marketing.

In the world of digital authorship, however, marketing has become primarily the author's responsibility. It requires a second dimension of multiple presences (IDs or sites). That can come as a shock to someone who signed up for a single online presence.

To the extent that an author proceeds to diversify writings through various of those multiple presences, networking their links actually adds a third dimension.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Howard, The digital world definitely is multi-dimensional, requiring the writers/authors to wear multiple hats. I think this often comes as a surprise to those that are new to writing online.


randomcreative profile image

randomcreative 4 years ago from Milwaukee, Wisconsin

Great tips! SEO can be an overwhelming concept, but if you keep making one or two changes at a time, you'll start to see improvements.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thank you randomcreative. You're very correct in saying that small changes with SEO do add up.


RTalloni profile image

RTalloni 4 years ago from the short journey

I already have a folder for your hubs! Voted up, as usual. Will be revisiting, as usual. Generating great comments, as usual. Thanks much!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

You are very welcome RTalloni, as usual. I'm really flattered that you have a bookmark folder with my name on it and I certainly hope the contents of it help you with all your SEO on HubPages questions.


adomcruze profile image

adomcruze 4 years ago

If you want to play with your keyword in First on SERP, You must have a good follow links which is used for enhance your PR juice and put you on top. Getting backlinks from your Niche is Best although if you get backlinks from a good authority websites, It's also help you to put your keywords towards the top.

Yes it's right !

Click Here, Home etc are consider as the page is about click here or home, we must change it with our keyword.

Good On. Thumbs Up. .


ktrapp profile image

ktrapp 4 years ago from Illinois Author

TotallyDriven - Would love to hear the results if you apply these SEO and backlinks tips to one of your websites.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

adomcruze - Did you know that if you Google "click here" that Adobe is first in the results (even though the words "click here" are not on the Adobe page?

There are probably millions of sites with "click here" links for Adobe reader. "Click here" and "home" are a waste of potential link juice. Thanks for your comment.


Angela Kane profile image

Angela Kane 4 years ago from Las Vegas, Nevada

I have tried SEO tips and I have used SEO services. I think they all work very well. Back links are extremely necessary and one of the best SEO methods.


lukeuk profile image

lukeuk 4 years ago from United Kingdom

This was an interesting one, glad I found you on the forum !


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thanks Luke. I hope you're able to put these SEO-backlinks tips to good use.


mfriedstore profile image

mfriedstore 4 years ago from 176 Flushing Avenue Brooklyn , New York

You pointed out important topics when doing SEO. This is a great hub. Thank you so much.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

mfriedstore - Thank you. I know a lot of people focus more on the quantity of backlinks to their website instead of the quality of the backlinks themselves. I hope this information is helpful.


brittanytodd profile image

brittanytodd 4 years ago from Kailua-Kona, Hawaii

This was such a great hub, I put it in my favorite hubs hub:

http://brittanytodd.hubpages.com/hub/My-Favorite-H...

Great work, again!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Brittany - Thank you...thrilled to know that you thought highly enough of these backlink and seo tips to include it in your "favorite hubs" hub! I will be sure to check it out.


adomcruze profile image

adomcruze 4 years ago

Great !!

Well Organized and nice structured. Awesome All of your tips besides it, i was looking for some way of link building. If you know some advance tips, you must reply on the same post. I will definitely come back here to find out some more advance tips inside seo.

UP. . .


Lauryallan profile image

Lauryallan 4 years ago

Great Hub that outlines the points in such a way that it is easy to understand.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Lauryallan - Thanks. I hope you are able to use these backlink tips to your benefit.


DonnaCosmato profile image

DonnaCosmato 4 years ago from USA

Thanks for another awesome hubs on SEO techniques! I knew that the anchor text was important, but I didn't realize the value of some of your other points.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

You are welcome Donna. You are not alone; a lot of people aren't aware of some of this information about back links. You are a step ahead in realizing the importance of the anchor text, though!


homesteadbound profile image

homesteadbound 4 years ago from Texas

ktrapp - I loved this hub so much, that I included it in my latest hub luv hub #13. Great job! -Cindy


cclitgirl profile image

cclitgirl 4 years ago from Western NC

This hub was very helpful. I know some more about the mysteries of backlinking. I'll have to bookmark for future reference. :)


ktrapp profile image

ktrapp 4 years ago from Illinois Author

homesteadbound - How nice of you to include a mention of this hub in yours. It's certainly nice to know that you thought highly enough of it to share it with others in one of your wonderful collections.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

cclitgirl - Glad to know that this hub helped unlocked some of the mysteries of backlinks for you. Thanks for your comment and for considering it useful enough to bookmark!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

TransferAmerica - Thanks so much. I hope you are able to put these backlinks tips to good use.


adomcruze profile image

adomcruze 4 years ago

I love the way you defined it. It's well known that getting backlink is the purpose of seo to rank higher on SERPs. I like ur hub (Google Webmaster Tools for HubPages How to Add an URL), Hoping the next you define Analytic also. Good One..

Voted UP...


Naperville Limo 4 years ago

ktrapp, this is such a wonderful hub. I have just recently found your website and have already bookmarked it! I will implementing many of the seo techniques on my own website http://www.thinkgreenlimo.com Naperville Limo in order to achieve high PR. Thanks for sharing such great tips and tricks.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

adomcruze - Thanks for you comment. Backlinks certainly do help a site rank higher in SERPs. I'm glad the hub on adding URLs via Google Webmaster Tools was also useful to you.


blakequintero 4 years ago

Nice explanatory hub here. In my experience, backlinks from articles published on article sites have worked for me. But, my keywords haven't been that competitive. I am still not sure what kind of backlinks i need to get for competitive keywords


ktrapp profile image

ktrapp 4 years ago from Illinois Author

blakequintero - That's great that backlinks on article publishing sites have worked for you. I hope these seo backlink tips bring you even greater success. Especially be sure to put keywords in the link text. Thanks for your comment.


urmilashukla23 profile image

urmilashukla23 4 years ago from Rancho Cucamonga,CA, USA

Thank God, I found this Hub. Very well written and lots of great information. You are such a great writer. Shared and voted up!


susanm23b 4 years ago

This is a really great hub! You have explained and organized this complex subject so it is clear. Backlinking is something I am constantly trying to improve. Thanks for this very useful article. Bookmarking! Voted up!


aDayInMyLife1 profile image

aDayInMyLife1 4 years ago from CA

Thank you so much for putting this information in a way I was understand. Very helpful and informative.


DomainNamesNews profile image

DomainNamesNews 4 years ago

I learned a lot from your hub! Thanks for sharing your valuable information with us.


ShaamCA profile image

ShaamCA 4 years ago from India

As you said links from the relevant sites having less external links will give more value..


buycontent profile image

buycontent 4 years ago

I completely agree with your points #4 and #5. I see so many websites stuffing their pages with links to several pages or the same URL repeatedly in a single page. That looks so awkward and definitely gives a bad impression. Cheers!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

urmilashukla23 - I'm so glad this Hub was beneficial to you. Thank you for the compliment and votes!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

susanm23b - I'm thrilled to know you found this Hub helpful in your backlink improvement efforts. So many people just worry about having a large quantity of backlinks when it the quality of the source of the backlink that really makes a difference. Thanks for your wonderful comment.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

ADayinMyLife1 - Thanks for letting me know that you found this SEO and backlink Hub informative, understandable and helpful.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

DomainNameNews - When it comes to SEO and backlinks it is certainly better to work smarter, not harder. I'm glad you found the information in this Hub to be of value!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

ShaamCA - Very true. A link from an relevant external site that is an authority site is quite valuable when it comes to SEO. Not all links are equal in the eyes of Google!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

buycontent - I notice a lot of pages that don't follow point #4. The first instance of linking to a URL on a page is the only one that "counts." There is almost nothing worse than a page that backlinks to the same URL over and over using different link text each time.

I like #5 too. A backlink on a page that has fewer links is more valuable than a backlink on a page stuffed with links.

But I think all of these points regarding backlinks and SEO show that the quality of the backlink matters more than quantity.


Kieran Gracie 4 years ago

Good article, ktrapp, and thank you for this useful list of the most important aspects of backlinking. What is your opinion about 'do follow' and 'no follow' links? There seems to be much divided thought about these, mainly along the lines that Google does/does not pay attention to these instructions. Certainly it seems to me that most, if not all, forum and blog links are now 'no follow'.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Kieran Gracie - "No follow" links are not followed. But if I am curious as to what links on what web pages are do-follow or no-follow I take a look at the web page's source code. For example, if you look at the source code for Hubpages, links left by commenters within a comment are no-follow.

Personally, I don't do much backlinking at all. I like to just try to write good enough content that it gets linked to organically. But at times I do answer questions on Yahoo Answers that relate to a topic I wrote about on HubPages. Any links I leave there are no-follow so they do not negatively or positively impact my rank whatsoever. But I do in fact get traffic from those links, which is my only purpose in leaving them in the first place - well that, and to provide a more complete answer to a question.


Kieran Gracie 4 years ago

Useful points, ktrapp. Thank you.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Your welcome Kieran. I'm glad these backlink tips were of use.


IronicDiscovery profile image

IronicDiscovery 4 years ago

awesome thorough hub!


yougotme profile image

yougotme 4 years ago from Manila

Another great hub by a great author! Thanks for all these tips. I'm now moving towards creating compelling hubs, thanks to you! :)


ktrapp profile image

ktrapp 4 years ago from Illinois Author

yougotme - Backlinking does not have to be a back-breaking process. It's not necessarily about volume, but more so about quality. I'm glad you like these tips. Thanks for your comment.


exthus profile image

exthus 4 years ago

Great hub - voted up and shared :) Backlinking is a very tedious process! :)


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thanks exthus. I hope these tips make backlinking less tedious for you. Remember,it's not about having a massive quantity of backlinks (Google will penalize for that), but rather having fewer, high quality backlinks.


mary615 profile image

mary615 4 years ago from Florida

Everytime I read one of your articles, I learn something I didn't know before. When I get on, I can't get off. I just keep going from one of your Hubs to the other. I just get hooked!

Would like to ask a question: I wrote a Hub about pocket neighborhoods. The owner of their website put the address for his website in my comments. Should I link to his website so people can read more about the subject? Thanks for this one, too.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

mary615 - You're my favorite kind of reader. I love knowing that what I have written has helped and helped enough so that you want to read more. Thank you for letting me know that.

Let me first answer your question with a question: Would adding that link to the pocket neighborhood's website enhance your user's experience? (Hint: Think about the user, not yourself as a website owner.)

I think the answer to that question is "yes" and if it were me, I would have no problem including a link to that website in your content. If you take a look at a lot of my hubs I do something that a lot of people are afraid to do - link to trusted, authoritative external websites on whatever the particular topic is. I think it provides the reader with a better experience if they want to read more details than I am willing to provide.

I know a lot of writers are concerned about losing readers if they click away but the thing is the Web is just that, a web, and Google does not expect our websites to be an island unto themselves. Plus, I believe it is helpful for SEO. The anchor text you use and the site you link to possibly let Google know even better what the content of your site is all about. And with better search engine placement comes more readers. When linking to an external site, however, I do edit the HTML to include "target=_blank" in the anchor tag (see example in hub). I don't do that if I link to another Hub of my own though.

As a final note, the links left in comments are coded to be no-follow so they shouldn't hurt or help your site when it comes to SEO. I hope this helps, I may just have to write a Hub about it.


DailyVisionar 4 years ago

Very informative- Thanks


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thanks Daily Visionar; good to know found this information to be informative.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

naimishika - I'm not sure what your purpose is for having so many blogs, but my best advice for backlinks is to write compelling content in order to gain organic backlinks. If you carefully read the 10 tips in this hub you will see that having a lot of links isn't even necessary and in fact can cause your sites/blogs to be penalized by Google.


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada

Thank-you very much for such a useful hub! I have had questions about SEO and you answer so many of them here.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

ChristyWrites - You're welcome - Thrilled to know I was able to help you with some of your SEO needs.


Angela Brummer profile image

Angela Brummer 4 years ago from Lincoln, Nebraska

Great information thank you!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

You're welcome Angela - glad to help.


boundarybathrooms profile image

boundarybathrooms 4 years ago from Colne, Lancashire, UK

It's always good to get more tips about backlinks, so thanks for these!

Personally I believe it takes a lot of time to build up a roster of quality backlinks, but like you said if the quality of the content is there then the organic backlinks should come eventually. At the end of the day you only get out of it what you put in!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

boundarybathrooms - That's so true that you only get out of it what you put in. That's why I think a lot of effort should be put into the content (text, media, etc.) Thanks for your thoughts.


shameemweb profile image

shameemweb 4 years ago from India

Most wanted information for new bloggers


ShaamCA profile image

ShaamCA 4 years ago from India

Excellent tips ...these are really refreshing and useful , every blogger would like these kind of information and thanks for the informative article


binexxx 4 years ago

Nice guides for SEO, But is this still effective even do the google update unto google penguine?


timewarnercablenc 4 years ago

very detailed info, thanks. unfortunately, search engines, especially google, keep updating their algo so maybe the 'rule' on link building will need to keep following their improvement.


TRẦN CÔNG NGHIỆP 4 years ago

nice tips !


ktrapp profile image

ktrapp 4 years ago from Illinois Author

timewarnernc - Even though Google changes its algorithm, they really have never changed their goal which is to try and return to the most relevant results to a searcher's query. So any SEO techniques which are focused more on providing the best user experience and not what the website owner thinks is best for them, most likely will hold up over time. Trickery won't get a website owner anywhere long term (and probably not even short term anymore) with Google. Thanks for your comment. I'm glad to provide the information.


CraftyMcClever profile image

CraftyMcClever 4 years ago from Everywhere but mostly Cali

It was very informative. I learned something new I didn't know or realize before. Thanks for the tips and I am sure going to think of you next time I need information. Thanks.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

You're welcome CraftyMcClever. I'm glad you learned something new about linking an SEO and glad to have helped you.


wallpaperdownload profile image

wallpaperdownload 3 years ago from Mumbai

Ya, you are right. I practise quality not quantity. I don't understand when people say that if you get backlinks from a 0 PR site it worthless. But remember even if site has O PR but is old and has one or two outbound link. I would go for it.


MOS SEO Services profile image

MOS SEO Services 3 years ago

Thanks for the sharing….great....


ktrapp profile image

ktrapp 3 years ago from Illinois Author

andyglean - Tough to come by, but quality is always best.


mperrottet profile image

mperrottet 3 years ago from Pennsauken, NJ

Lots of good tips here. You present your information in such a clear, easy to understand manner. Voted up and useful!


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Thanks mperrottet. I'm glad you not only liked the tips, but appreciate you letting me know that it was presented in an understandable way.


quibustrainings 3 years ago

Very Sequential, Great in-depth Tips, Well presented.

Thanks ktrapp. I am new to hub community and I feel luckier finding such a wonderful hub.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

You're very welcome. I hope you enjoy the HubPages community.


Learning in Life profile image

Learning in Life 3 years ago from SW Florida

Amazing hub! I think I know everything I need to know about backlinks now. This is great!


Blond Logic profile image

Blond Logic 3 years ago from Brazil

Very interesting. I didn't realize that position of the backlink was important. Thanks for that.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Links within the content of a page and closer to the top are definitely thought to give more "link juice" to the target page.


Dan Barfield profile image

Dan Barfield 3 years ago from Gloucestershire, England, UK

Great hub! Very clearly explained and full of useful information. I will be taking these words on board and putting them to use :)


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Dan - Thanks for letting me know. I'm glad to hear these backlinking tips are useful to you.


rajan jolly profile image

rajan jolly 3 years ago from From Mumbai, presently in Jalandhar,INDIA.

Nice to learn how one can use back links for SEO. Thanks for putting this down.


JMHolmes profile image

JMHolmes 3 years ago from Canada

Now if I could just figure out the basics of SEO in general! I am going to follow you in the hopes you've already written/or will write more about it. thanks!


ktrapp profile image

ktrapp 3 years ago from Illinois Author

rajan jolly - You're welcome, hope this information is useful to you.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Thanks JMHolmes. Every now and then I do write about SEO, You might want to read a Hub I have called: Google SEO Guide, Simple as Black and White, There's a good video on there by Matt Cutts from Google and you may find the information under 'User is King' helpful.

But in a nutshell I would say,

- write on topics people search for

- write titles for Hubs in search-friendly terms (not cute or catchy)

- use multiple text capsules with headings

- make the page appealing to readers and easy to scan (no big blocks of text, use bullet lists, add images)

- add captions to images (search engines index them too)

- make compelling content (lots of images, maybe video, perhaps a poll) to give the user what they were searching for and to keep them on the page longer

- make it original

- don't forget to wrtite a descriptive summary, keeping in mind that a Hub's title and summary will be the first thing a user sees in Google search results, and can therefore affect click-through

Best of luck to you.


JMHolmes profile image

JMHolmes 3 years ago from Canada

that's awesome - I always thought there was some 'back-office' programming I'd have to do. thanks so much!


quibustrainings 3 years ago

Again a nice Hub in comment area :)

You're great ktrapp!


ktrapp profile image

ktrapp 3 years ago from Illinois Author

JMHolmes - I've worked in web design for a number of years, and what's great about HubPages is that you don't have to worry about the behind-the-scenes HTML coding and how it relates to search engines. If you just use the available tools and capsules, keeping the user in mind - i.e. what type of information do they care about, what words would they search for to find that information, etc. you'll be fine. You should take a look at some of the Hubs in The Learning Center. They may be very helpful to you.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

quibustrainings - Too funny, but I guess that was a mini-Hub in one of my previous comments. I just hate for people to feel intimidated at all by SEO, when it actually is quite logical.


FSlovenec profile image

FSlovenec 3 years ago from San Francisco, CA

Well thought with many good reminders all of which have value..thank you again


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Frank - I know what you mean about being a good reminder. Sometimes even when we know things about SEO or whatever, it's always good to "hear" it again and maybe get back on track. Thanks for your comment.


aykianink profile image

aykianink 3 years ago

ktrapp, you're over a hundred comments at this point. I won't be reading all those comments. I really enjoyed your hub though. If you're not following this hub anymore then I guess I'll see you in the forums, but if you are:

Say I wanted to link to one item...of...fake mice. This item is on catstuff.com

Should I link to: catstuff.com/fakemice/purchasehere

Or should I like to www.catstuff.com


ktrapp profile image

ktrapp 3 years ago from Illinois Author

aykianink - Let me see if I can shed some light on your question. Keep in mind this is what I would do if it were me, based on what we know about Google and SEO.

When it comes to Google, linking should be as natural as possible. If 50 different websites linked to your website, the link text would naturally be varied among the 50 different websites. Additionally the 50 different sites might also link to a variety of pages on your websites. Typically the inner pages of a website contain more content than the home page.

So if the domain catstuff was yours and another website was linking to catstuff, the other website would naturally link to the page on catstuff that contained the most relevant information to their page (i.e. fakemice, healthytreats, etc.) So if a page on my website is talking about really fun toys for cats I would link it to your inner page catstuff.com/fakemice. I would not link it to the purchase page because that page may not have as much content since it would be for a single toy and not for a variety of toys listed on fakemice.

Your catstuff website would get more link juice coming to it, for links coming from more authoritative websites like petsmart.

Hope this helps.


aykianink profile image

aykianink 3 years ago

All of that was actually VERY helpful. Thank you. Now I must ask, does it work the other way around?

For instance I recently wrote a hub that mentions bullying. Instead of using the website for the specific pdf, I linked to their main page. 'catstuff.com' if you will. Now, having read your response, I did them an injustice. But as it pertains to my hub...is it better or worse?


ktrapp profile image

ktrapp 3 years ago from Illinois Author

I'm not sure how it affects the site doing the linking; my best guess is that it probably doesn't matter all that much, as long as somehow the page containing the link is relevant to the website or content of a website page to which the link is targeting.

The best thing to do when linking, as well as creating content, is to do what is best for the user. If it's most helpful for the user to be taken to the main page, then link to the main page. If it is more helpful to the user to be taken to another page, then link to that. Personally, I don't like to link directly to documents (unless I am in control of the documents) because documents may be more likely to be taken down or replaced/renamed, thus causing a broken link on your site. But just do what's best for the user/reader and what is natural and it should be a win-win situation for all involved.


aykianink profile image

aykianink 3 years ago

"...because documents may be more likely to be taken down or replaced/renamed," that was the logic I used. Higher probability of avoiding that problem by just using the main site. However, "But just do what's best for the user/reader..." is sound advice. Good stuff, K. Going to hit all the 'up' buttons now:-)


ktrapp profile image

ktrapp 3 years ago from Illinois Author

aykianink - Thanks. Certainly glad to help out.


cam8510 profile image

cam8510 3 years ago from Columbus, Georgia until the end of November 2016.

ktrapp, I've been writing on HubPages for a little over seven months. I first became aware of the word backlink a couple of months ago. I have not understood it very well, but I'm trying. Your hub has been very educational. I'll be reading it a couple more times so I really understand. Thank you for sharing your knowledge so freely. Voting up. We need a Simply Maaaaavelous icon.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Thanks cam8510. I'm glad I could help. Just remember that the best way to "attract" backlinks to your own pages on the Web is by writing compelling content that people want to share on their social networks or link to from their own pages of related content - organic backlinks, in other words.


cam8510 profile image

cam8510 3 years ago from Columbus, Georgia until the end of November 2016.

ktrapp, I have gone through some changes in my writing on HP. Some of my older things are still here, but much more is gone. Whatever still attracts some attention I leave up. I am slowly defining two or three areas of expertise which I have already begun to capitalize on. Yes, if all of my backlinks could come by way of people really liking and sharing what I write, that would be perfect. Thanks for your excellent input.


adwires profile image

adwires 3 years ago from India

Excellent work this is quite informative for all thanks for share.


Ed Sledge profile image

Ed Sledge 3 years ago from Southern California

Excellent article and right on target. Quality back links are a major part of any business websites marketing plan, or any monetized site for that mater. I bookmarked it and tweeted it.

Thanks for a Great article.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Thanks Ed. Quality is definitely the name of the game when it comes being successful online...quality content, quality coding, quality design, quality marketing strategies, quality backlinks, quality everything.


jainismus profile image

jainismus 3 years ago from Pune, India

Thank you for sharing these well explained great tips, which will help not only to website owners, but also to online writers and bloggers. Shared...


dilipchandra12 profile image

dilipchandra12 3 years ago from India

Very good tips, every tip perhaps will help me to get more traffic to my hubs :) Thank you


Cyndi10 profile image

Cyndi10 3 years ago from Georgia

Wow. This is so concisely written, it should be of value to anyone writing on the web, from novice to pro. The more I learn, the more I need to learn. Great article.

Take care.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

jainismus - I like that the Web is sort of a level playing field for website owners, big or small, and individual bloggers or writers--the same rules apply. Thanks for your comment and for sharing this Hub.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

dilipchandra12 - I think the best thing anyone can do to attract more traffic to their Hubs is (1) write about topics people search for, (2) give the Hub a search-friendly title, and (3) write content and include media that meets the needs of the searcher. When the reader's needs are met or exceeded then organic backlinking may result. Thanks for your comment.


tillsontitan profile image

tillsontitan 3 years ago from New York

Sound information that anyone on the web can use. Nicely laid out and easy to understand.

Voted up, useful, and interesting.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Cyndi10 - I know what you mean. The Internet is ever-evolving--always more to learn.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

tillsontitan - Thanks so much, for your comment and votes.


tekstardesign1 profile image

tekstardesign1 3 years ago from Los Angeles

Good information, it urged me to write my own hub. Thank you.


Sam-samson 3 years ago

Helpful info...Thank you....


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Glad to help Sam.


Fossillady profile image

Fossillady 3 years ago from Saugatuck Michigan

SEO can be a confusing subject, thanks for clearing some things up. I have a blog as well as hubpages and try to link them when the shoe fits so based on this article, I think I'm doing something right. Also, I thought I had to use backlinking farms like redgage? to get traffic and was dreading the time it takes. Would you stay away from them completely? Thanks for sharing . . . Kathi :O)


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Kathi - Personally, I think it's best to put your effort into creating content that is thorough and compelling so that readers choose to share it on their social networks or link to it in other ways - organic links in other words. I would stay away from all link farms, as they can hurt your Google rank. You may be interested in another Hub I've written: Google SEO Guide: Simple as Black and White: http://hubpages.com/community/google-seo-updates


ktrapp profile image

ktrapp 3 years ago from Illinois Author

You're welcom emn. Happy to share SEO knowledge; every little bit helps.


ktrapp profile image

ktrapp 3 years ago from Illinois Author

You're welcome shub09. Yes, the rank of the site with the links matter so links on trusted, reputable sites can be helpful to the destination site (see #9 above).


joym7 profile image

joym7 3 years ago from United States

Really impressive. You have elaborated it very well. if someone already known these but can't explain them. Useful for me and newbiews too.


bestweddingspeech profile image

bestweddingspeech 3 years ago from Sydney

Great tips, but you have to admit that lots have changed after the penguing updates and that affected the way link building is done now


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Absolutely, bestweddingspeach. That's why it's best to avoid all link schemes. I see Google even now has a link removal tool in case an unacceptable site has a link to your site.


mayodmv profile image

mayodmv 3 years ago from Philippines

Very informative! I am having trouble building links nowadays since I got used to using blackhat methods. Yes, I evolved (as a linkbuilder) late but that doesn't mean I can't keep up, right? So thank you for this post! voted up!


yols-a profile image

yols-a 3 years ago from Trinidad and Tobago

same here great....


georgescifo profile image

georgescifo 3 years ago from India

Without compelling content you will never be able to get back links. Thanks to sharing this hub.


Ritesh Nishar 2 years ago

Great tips. These tips from this hub will definitely help me in my blogging journey. Thanks.


ronakbhatia profile image

ronakbhatia 2 years ago from Mumbai, India

Some good points in there, ktrapp. After all the updates that Google has made, it is important to keep your backlink profile as natural as possible. Aim to get quality links from Web 2.0s. Low quality links from comments and forums don't work anymore and only do more harm than good.


seanpollardz profile image

seanpollardz 2 years ago from CA 95203

@Ronakbhatia

Its not that low quality link from Comments or Forum only don't work. The fact is that Low Quality links from any medium don't work.


Flikflazak profile image

Flikflazak 2 years ago

Nice post. For beginners but also for professionals, always a good read - how to refine the backlink strategy.

    Sign in or sign up and post using a HubPages Network account.

    0 of 8192 characters used
    Post Comment

    No HTML is allowed in comments, but URLs will be hyperlinked. Comments are not for promoting your articles or other sites.


    Click to Rate This Article
    working