Why Small Business Owners Should Overcome Fear of Social Media

It’s no mystery that social media is becoming a necessary tool for everyone, from college students to small business owners.

So why are small business owners so reluctant to hop on board?

There are a few logical reasons. The first is that social media doesn’t (or very, very rarely) result in an immediate sale. When you’re a small business owner, you have two main goals: Sell your product or service and make a profit. Of course, there are a few things you need to implement first to accomplish those two goals, including social media.

The other reason small businesses are so reluctant of social media is because they feel like it’s too wide of a marketing tool. The conversations via social media aren’t always on topic with your small business, but if you can keep customers and prospective customers engaged, you can spread the good word about your business to a large audience.

You’ll create some decent leads through social media, but definitely not a sustainable amount. You might be wondering what the point is then. If your process is to sell and make a profit, you constantly need new leads — and if Facebook or Twitter aren’t doing that job consistently, then what are they doing?

Here’s how social media can help your small business flourish:

Social Media Creates Hype

Any good business needs the right amount of PR behind it and social media can do just that. Business Insider points to a campaign by Ford for its compact car, the Ford Fiesta. Before any information was even released about the car, Ford published a short teaser video of the car in action. In under a week, the video had more than 7 million views which resulted in more than 50,000 requests for more information. In its first week on the market, more than 10,000 Ford Fiestas were sold.

Of course, as one of the big three auto manufacturers, Ford is a massive company. But your small business can also build up hype. You can write the simplest post on your Facebook account that says, “You’re not going to believe what we’re announcing next week.” That’s an open invitation for your followers to engage with your business.

Social Media Provides Instant Feedback

It’s tough to have total cooperation when asking customers to fill out a survey of their experience with your business, but social media makes it easy. Let’s say you released a new product this week and saw strong sales. Maybe you could go on your business’ Twitter account and ask customers what they thought of the product. You could even create a hashtag (a keyword that helps track specific types of tweets) and see what people are saying. Each piece of feedback isn’t only helpful to you, but further puts your business’ name out into the social media sphere.

Other opportunities include posting quick one-question polls on your Facebook account. It takes time to answer many questions on a typical survey, but it only takes two clicks of the mouse to receive feedback on your product or service using a Facebook survey.

So while social media isn’t a direct sales tool, it can help you in many other ways. From instant feedback to building hype, there isn’t a better tool than social media. If you stick to it long enough, you’ll develop a very engaged audience, which in return will generate more leads and sales.

Social Media Provides Instant Feedback

It’s tough to have total cooperation when asking customers to fill out a survey of their experience with your business, but social media makes it easy. Let’s say you released a new product this week and saw strong sales. Maybe you could go on your business’ Twitter account and ask customers what they thought of the product. You could even create a hashtag (a keyword that helps track specific types of tweets) and see what people are saying. Each piece of feedback isn’t only helpful to you, but further puts your business’ name out into the social media sphere.

Other opportunities include posting quick one-question polls on your Facebook account. It takes time to answer many questions on a typical survey, but it only takes two clicks of the mouse to receive feedback on your product or service using a Facebook survey.

So while social media isn’t a direct sales tool, it can help you in many other ways. From instant feedback to building hype, there isn’t a better tool than social media. If you stick to it long enough, you’ll develop a very engaged audience, which in return will generate more leads and sales.

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