what is a vision statement and how to make it

by mind_scratch
by mind_scratch | Source

What is a vision statement?

here my layman takes on it.

  • anything that lets everyone working together know what they are working towards
  • a statement of intent
  • purpose
  • stated direction
  • motivation manifest in words
  • what is possible?
  • what is it that we are doing this for
  • what if everything went according plan, what could be achieved
  • goals will come and go, the vision remains
  • vision drives the goals
  • helps you decide what is important, what is valuable, what should be your first move or what you just shouldnt do
  • it should inspire
  • unleash creativity, passion, drive ,excellence, innovation¬†

Real World Examples

"Year after year, Westin and its people will be regarded as the best and most sought after
hotel and resort management group in North America." (Westin Hotels)

To build value, performance and leadership into ABB, responsibility, respect and determination are key- ABB


Simple advanced solutions freeing people to live their dreams and lead enriched lives at home and at work. - Canon

OUR VISION is to lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.- Manpower

How To Make A Vision Statement

The vision should come from the top.

the board, the owners, the senior most managers need to create the vision and percolate it.  In some instances, customers have been invited to assist in creating vision statement.

the vision statement should be less than 4 lines.  easy to memorise and call for action.

the vision statement should be something that everyone who works with you can quote on a daily basis and make their decisions based on the vision statement.


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Comments 2 comments

pt21 profile image

pt21 5 years ago from Birmingham

Really useful information, thanks for sharing


surfsurd profile image

surfsurd 5 years ago from India Author

@Pt21 thank you!

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