Advanced Techniques for eBay & Amazon Capsules

Product sales capsules

Most advanced techniques for Amazon or eBay capsules apply to any type of hub that uses them. After covering some layout options and how to achieve them, I’ll discuss product sales hubs and step-by-step procedural hubs, each of which have their own unique challenges. If you need something more basic than what's here, the following four hubs represent the best and have links to others.

Basic tutorials to the Amazon or eBay Capsule

How many ads is optimal?

Although HubPages requires at least 50 words in non-advertising capsules for each product advertised in Amazon and eBay capsules, it isn't clear exactly what counts. For example, the total words in the hub prominently displayed in the upper right during edit mode differs from the total words displayed under the Stats / Hub Metrics tab while logged-in but out of edit mode. The Hub Metrics tab counts fewer words.

Text and Instructions capsule words count; Photo, eBay and Amazon capsule words do not. Ingredients capsules count only a few words in a buggy way I won't try to describe here.

Amazon ad error message work-around

Occasionally, you may select an Amazon product and see the following message: "Amazon is not providing us a price for this item. Therefore it can not be displayed." There is a work-around for that.

Open Amazon.com in another browser window and copy the description of the product. Then, back in your hub, use the "choose keywords" method of selecting products instead of "choose specific products." Paste that product description into the keyword slot. The product image you want to advertise will usually appear with this method if it won't appear with the "specific product" method.

Advanced techniques for product capsules

Amazon and eBay capsules can go in the left column, right column or full width. They typically work best as half width (one column), because they have a small image and not much text. If you write a rather full product description, it will look better as a full-width ad and also have a better chance of being read.

Amazon ad & lengthy description

Source

The photo at right is a counter-example of what I just said. See how long the product description is and that it would look better if it was full width? This hub had zero flexibility--it's a crossword puzzle--and there weren't any other relevant products, so I had no other option.

When placed in the right column, ads can have a blue or silver background instead of white. That lends contrast to a product image that is too white, but it also adds a visual barrier between the left and right columns.

In the left column, ads work wonderfully to break up a solid block of text. Amazon and eBay capsules (along with Ratings capsules) are the only capsule types with graphics that can be limited to the left column. Link and Ingredients capsules can be limited to the left column, but they do not give the visual contrast from text that ad capsules, photos, videos and maps give.

I usually have only one ad per capsule. There are two reasons for this.

  1. It gives me more flexibility to rearrange the layout.
  2. I have the option of giving a title to each ad. (Looks like I'd better go back and update the example above to look like those below!) I try to always give a title to each Amazon and eBay capsule, using my keywords in various ways. These are <h2=> heading tags that Google regards more highly than text. Readers do too.

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How to construct the layout

In the previous section, we discussed how we want the hub to look. Do you ever get frustrated while trying to get a complicated hub to look like what you envision? Here are three tricks I use.

  • When editing a hub that is anything more than basic, it can be difficult to predict where the half-width (single column) capsules are going to end up in relation to full-width ones. Using the directional arrows that accompany each capsule works fine in a simple layout, but for a more complex one, I find it works best to move capsules around using the Reorder tab in the right column near the top.
  • Sometimes where I have been using two columns and then want to synchronize a left and right capsule, the content of Amazon and eBay capsules can make it difficult. The easiest thing is to toss in a full-width text capsule with nothing but a full stop (.). That is so small as to be virtually invisible. This section was preceded by one—did you notice? The screenshot above also uses one so that both columns below the purple bar will start at the same level.
  • It takes a bit more time than a text capsule with a full stop, but you can create a patterned line separator (as in the screenshot above) or an invisible (i.e. white) line. Once you've done the design work, you can reuse it as simply as you would any photo. Edweirdo describes how to do it; it's not hard, but off-topic here. The main thing in a separator is to keep it shorter than 150 pixels so that it will be omitted from automatic slideshows.

Write your own description for Amazon products

Source

Enter your description for the Amazon product

I almost never use a generic search to fill the Amazon product(s) for me.

  • One reason is that it often generates duplicates of the same item, and sometimes at different prices.
  • A better reason, though, is that I can select more accurately than the search engine can. OK, to be honest, I do use the generic search, set for the maximum number of products in preview, but just to see what's available. And then I copy the best product, delete the results and specify the one that I just discovered.
  • The most compelling reason for specifying individual products, however, is that I can supply my own custom description. I want to make the reader feel that I have first-hand knowledge about the product because I own it, have used it or otherwise laid hands on it.

The description is an opportunity to paraphrase what I said in the text, but now in reference to this particular product. I use keywords here in a natural way. Just be aware that words in Amazon capsules do not count towards the total number of words in a hub.

Example: Sell it with a photo!

This particular hub is informational, but it contains an excellent example of using an image to sell a product.
This particular hub is informational, but it contains an excellent example of using an image to sell a product. | Source

Product sales hubs

Product sales hubs may be reviewing a specific item or simply providing an overview of what’s available. In the overview type, it can be difficult to write enough text to go with the ad capsules, especially if you give each ad capsule a title or write lengthy descriptions in Amazon capsules. In this case, it often works to place the description in a text capsule by itself, positioned just below—or sometimes right next to—the product ad itself.

If the hub is reviewing a specific product, you can accompany it with a larger photo or a video of the product in use. Just note that any photo caption will not count towards the hub's overall word count.

Example procedural hub

Source

Step-by-step procedural hubs

My procedural how-to hubs tend to have a lot of photos in relation to the text. Photos can only go in the right-hand column (if not full-width). It is nice to give photos credits, captions and sometimes titles, but all of those simply extend the length of that column. Oh, and don’t forget to allow room for the Google AdSense ad that can only go in the right-hand column!

One way to expand the length of the left-hand column is to intersperse individual product ads that are relevant to the step being explained. This is illustrated in the example at the right. It breaks up the monotony of a long, narrow text column. Some of what I might otherwise put in a photo caption can go nicely in an Amazon product description to help sell the product. This is generally a paraphrase or detail of what I’ve explained in the text.

More advanced capsule tips and techniques

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If you know an advanced ad technique I missed, please share it below 13 comments

Howard S. profile image

Howard S. 3 years ago from Dallas, Texas, and Asia Author

PegCole, I'm glad you found this helpful about placing Amazon capsules. I changed the advice about words per capsule. I had obtained the Google guidance about 250 words per capsule from a highly-respected Hubber. However, my testing didn't show it making any difference. I'm back to the basic 50 words per hub, and thankful you called this to my attention so I could correct it here.


PegCole17 profile image

PegCole17 3 years ago from Dallas, Texas

This is just the information I've been looking to find. Thanks so much for the clear explanation on the Amazon capsules and the important detail about word per capsule guidelines.


Au fait profile image

Au fait 4 years ago from North Texas

This is so useful! Thank you for your help on this issue!


Gail Anthony profile image

Gail Anthony 4 years ago

Thanks for taking the time to share this informaton with us.


Howard S. profile image

Howard S. 4 years ago from Dallas, Texas, and Asia Author

Thanks, Clayton. That's what I try to do in my series on advanced hub techniques--help people out by answering questions that I don't see other simpler how-to hubs covering. I like to exhaustively cover techniques and tips that are off the mainline of what the capsules were designed for. Knowing more about the capabilities and limitations of the Amazon and eBay ad capsules opens up creative possibilities for more varied page layout.


Clayton Fernandes profile image

Clayton Fernandes 4 years ago from Dubai, United Arab Emirates

Wonderful Hub, it really helped me out and answered a few questions i had!. thank you very much!.


Vrijdag Pages 4 years ago

Excellent information. Hopefully all us hubbers can turn this info into a little bit of profit while enjoying the love of writing. Voted up!


courtlneygdtm profile image

courtlneygdtm 5 years ago from United States

Thanks for sharing this information! I usually group my Amazon products together, but after reading your hub, I will try listing some of them singularly. Also helpful to me was your advice to use an empty text capsule for positioning and variety. Voted up and useful!

--courtlneygdtm


editor_zadmail profile image

editor_zadmail 5 years ago

a very useful and informative hub..loved it


ktrapp profile image

ktrapp 5 years ago from Illinois

Howard, I took a look at your actual product sales hub (Maleo) and procedural hub (carpet dye) and I can see all of the layout techniques that you describe so well in this hub. I especially like how you break up with text with single Amazon products in the left column. Varying the location of the product also seems to draw attention to it. In addition, the way you use the Amazon product descriptions (drills) as a mini sales pitch is brilliant.

I look forward to seeing what I can do with Ebay, as well. Of course I am voting this hub up, useful and awesome.


missolive profile image

missolive 5 years ago from Texas

very informative - thank you for sharing


KingDrew profile image

KingDrew 5 years ago from Knoxville, TN

This is super helpful. I had no idea about the Amazon capsule headings were the tags. I will definitely start trying to capitalize on this in the future.


prairieprincess profile image

prairieprincess 5 years ago from Canada

I love this! You have given me some tips that I had not thought of for using Amazon capsules: putting a amazon capsule in the left hand column to add variety and adding a separate description in a text capsule. Brilliant!

If you don't mind, I am going to put a link in my hub on tweaking hubs. I have a section on Amazon capsules and this hub adds even more value. Thanks for writing and sharing your knowledge.

(I am also going to share this with my followers. This hub needs more readers!)

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