Analyzing My Most Successful Hub So Far

Light bulbs for some reason represent thinking about things.  Hence, this picture.  Here, it represents me thinking about why my party favors hub has been the most successful. I do not, however, recommend giving out light bulbs as party favors.
Light bulbs for some reason represent thinking about things. Hence, this picture. Here, it represents me thinking about why my party favors hub has been the most successful. I do not, however, recommend giving out light bulbs as party favors. | Source

Spend As Much Time Analyzing Why Things Go Right as Why They Go Wrong

I will get to the point shortly, about why my hub about party favors for two year olds has turned out to be my most successful hub so far, but first allow me to digress for a moment. I spent many years playing on one of the most competitive ultimate frisbee teams in the country. No, that's not an oxymoron. We practiced both days on the weekends for 3-4 hours, had multiple workouts during the week, and traveled around the country (and sometimes world) for tournaments. I captained a few years as well and spent a lot of time thinking about how we could improve as a team. When we finally got a coach, one of the best things he brought to our team was a focus on analyzing our wins as much as our losses. He noticed that we tended to get so hung up on games we lost and focusing on what went wrong that we forgot to take the time to learn from games we won, and what went right. At the same time, we also needed to look at what went wrong even in games we won.

The point of this is to say that I want to apply this same approach to my hubs. I have one hub (party favors for two year old birthday parties) that seems to be doing significantly better than all the rest and I'm not entirely sure why (though I am glad!). I want to use any information I can gather to help me decide how to craft future hubs. I thought it would also be amazing if anyone in the HubPages community wanted to weigh in on what they think has gone right or wrong, and hopefully we can learn together how to make all of our hubs better.

Statistics and Information about My Most Successful Hub

Obviously, lots of these are changing all the time, but I thought it would be helpful to share some of this to see if it helps us learn anything. I put most of my basic stats into a table below, comparing my most successful hub (2 year old party favors), my second most successful hub (buying a baby jogger stroller), and my hubs overall. When I say something is too hard to figure out for hubs overall, it's because I didn't want to have to go into the individual stats for each hub.

Also, here's basic info about me as a Hubber, as of May 22, 2012:

  • My Hubber score: 95
  • Followers: 28 (grateful for every one!)
  • Hubs: 26
  • Length of time on Hub Pages: 9 months

I'm considering my party favor hub to be my most successful because of the following:

  • When you Google "party favor 2 year old" or "birthday party 2 year old" it's the first non-sponsored result! I was very surprised to see this, and very pleased!
  • It makes up over 1/2 of the total page views for my hubs.
  • My Hub Pages ad program earnings seem to be increasing along with the daily views for this hub. Big increases (percentage wise) in the last month or so. Last month I was around 15 views a day (ish) and this month I'm 35+ (today close to 60) for this hub, and my earnings last month were just over $5 and so far this month I'm over $8.
  • Obviously, there are a lot of ways one could measure success, and in the broad scheme of thing I know this is not that successful compared to some of the most successful Hubbers, but it's the best I've got so far!

Comparing My Hubs on Their Basic Stats

 
Most successful hub
Second most successful hub
Hubs Overall
Total page views:
2,399
842
5,746
Pages views from Google:
1,772
582
Too hard to figure out
Hub score:
88
83
68 (range from 65-89)
Daily page views (last 30 days):
1,051
397
2,469
Date published:
9/1/2011
8/31/2011
Starting 8/25/2011
Word count:
1815
1390
Too hard to figure, but these are 2 of my longest
Comments:
1
4 (including my own)
Range from 0-9 (including my own)
Earning potential:
$$$
$$$
Too hard to figure
Incoming links:
*
*
Too hard to figure
View duration:
*****
*****
Too hard to figure
Comparing my Hubs on Their Basic Stats
This is a picture of traffic.  Get it?
This is a picture of traffic. Get it? | Source

What I've Done to Get Traffic

I thought it might be useful to think this through to see if any of the attempts I've made to increase traffic to my Hubs in general and this Hub in particular have been helping.

I have done the following:

  • Started on Yahoo Answers a few weeks ago, have put links to some of my hubs, including a couple to my 2 year old party favors hub. I have gotten increased traffic in the last few weeks, not sure if this is why.
  • Added my hub page to a couple of RSS feed sites - this is embarrassing how bad my understanding is of this! I did this maybe a month or two ago and didn't see an immediate increase in traffic, but could be a combined effect.
  • In general, I try to comment on a lot of hubs (but still probably not more than 5-7 a week at best), and I follow people who I think are very good.
  • I still don't have a ton of followers (btwn 25-30 at this point), but I am grateful for every single one!
  • I have been publishing hubs a bit more frequently the last few weeks.

Best Guesses at What Has Made My Party Favors Hub My Most Successful

It's hard to tell, but after writing down all of the above, I have a few guesses at what may have helped my party favors Hub stand out. Hopefully I can try to create other Hubs that have these same features and they will do even better!

What may have helped:

  • The Hub is one of my longer ones. I think I've heard that may help with Google. It shows people I thought through the subject and I provide a variety of ideas about birthday party favors. I would think they would be helpful to people looking for ideas for kids birthday party favors in general, not just for two year old birthday parties. My second most successful hub (on buying a baby jogger stroller) also shares this quality. It's fairly long and thorough. I compare the City Mini to the BOB and share some personal stories as well as gather information that can help people make a decision when buying a baby jogger stroller.
  • It seems to help that people seem to like reading it from start to finish (has 5 stars). I think Google likes that, from what I remember reading. I'm not sure what about it makes people want to read it, but this is definitely one of the ones that I allowed more of my sense of humor to come through. I also used a lot of bullets and bold text to make it readable, and organized a lot of information into one place. The same qualities are also present in my baby jogger stroller hub. It makes me happy that with both of these I was able to have fun with them, write about topics that I care about - I have a 2 year old and needed to decide on birthday party favors and which jogger stroller to buy - and they seem to do fairly well.
  • The topic probably helped, and I think hopefully I hit the right level of specificity. It's something people Google enough, but also I focused on party favors for 2 year olds, not in general, so I wasn't competing with as many results. I think this same goes for the baby jogger stroller hub.
  • The general things I've done lately seem to be increasing traffic to all my Hubs, and this one in particular.

I am also sure there are so many things I could do to improve this Hub and others like it in the future. I would love to hear any ideas anyone has based on all of the above!

More by this Author


Comments 13 comments

mwilliams66 profile image

mwilliams66 4 years ago from Left Coast, USA

What a fantastic hub. I find your point to look at why things go right, to be applicable in all areas of life. All too often we fixate on the negative, though there are clearly lessons to be learned from both sides of the coin.

Voted up, useful and interesting as well as sharing.


twoseven profile image

twoseven 4 years ago from Madison, Wisconsin Author

mwilliams66 - Thank you so much for the very kind comments! I'm really glad you found this useful. I really wasn't sure if others would be interested in watching me pick apart one of my own hubs, but I know I like to see others do the same! I think it's the best way we can all learn from each other.


Glenn Stok profile image

Glenn Stok 4 years ago from Long Island, NY

Doing analysis is one of the very important things to do in order to be a successful writer. I like your table comparing your two most successful hubs to your Hubs Overall. I've done similar studies and included comparisons of percentage of keyword searches to actual use of those keywords in my title. The stats tab helps get that info.

Keyword search terms are part of the puzzle for traffic, but not all. The various other methods you mentioned are just as important.

You mentioned you didn't know for sure if your posts in "Yahoo Answers" has been one of the reasons for success on your "party hub." The stats tab will show yahoo.com for any traffic from yahoo.

Overall, I can't really say what when right or wrong for me. I find different reasons for each hub. My conclusion is that it's a combination of all the things that work. But continual fine-tuning by ongoing analysis definitely helps. Your hub is a very enlightening tool to help people do that.


twoseven profile image

twoseven 4 years ago from Madison, Wisconsin Author

Glen Stok - Thank you so much for the very insightful comments. I had meant to include keyword search terms - I will try to revise the article soon to include them. I agree that's very important part of the puzzle. Thank you so much for sharing your thoughts!


LauraGT profile image

LauraGT 4 years ago from MA

Thanks for the tips. Funny, my most successful hub is the one about UFO CD crafts for kids. It consistently gets 10-15 hits/day on google. Yet, it has gotten next to no traffic on hubpages! My other "big hits" have been birthday party/cake theme hubs. I think crafts and niche areas are the ones that get the most attention.

Thanks for the yahoo answers tip. Will try that.

Good luck!


twoseven profile image

twoseven 4 years ago from Madison, Wisconsin Author

LauraGT - Thank you so much for sharing your experience! It's really interesting to hear what has worked for others. It's funny because when I wrote this I had been getting up to 50 hits a day for a short period of time, and then soon after writing this it dropped back down to 10-15 (from Google - and not that I'm complaining!). So it's super interesting to hear that's about your average too.


ChristyWrites profile image

ChristyWrites 4 years ago from British Columbia, Canada

Good for you, looking back to see what worked with your best hub. I think a lot of people keep writing without doing these analyses. I wish you continued success here! Now I am sharing your hub...


twoseven profile image

twoseven 4 years ago from Madison, Wisconsin Author

ChristyWrites - thank you so much for your comment, and for sharing! It's so interesting because of course since I wrote this hub, my traffic has really fluctuated. I've been trying to follow along in the questions and answers about other factors that might be in play, but I figure all I can do is try to write the best hubs I can, and gather as much advice from other hubbers (like yourself!) about how to do that!


CrazedNovelist profile image

CrazedNovelist 4 years ago from Hampton, GA

That's so awesome 2-7!! You have a nice bit of traffic and from what I read here, you're a pretty good writer. The Yahoo Answers! Definitely contributed to the increase of traffic. You can ask any question and almost every time someone has answered it on Yahoo! Answers! It was definitely a good idea. That site gets A TON of traffic. Also you're doing all the right things. My traffic isn't as great as yours (yet), but I have 71 followers. I would suggest writing a great variety of hubs, but I haven't checked your profile yet to offer that advice. I do think you're doing all the right things and sometimes different hubs just pique interest differently!! A poem, that I didn't think would do well, is my third highest hub pageview wise. My top is How Long Does It Take To Write A Novel and my second is about Sci-Fi/Fantasy TV Shows. Those are all so different. So... who knows?? It was a pleasure reading your writing

-Aubrey


vespawoolf profile image

vespawoolf 4 years ago from Peru, South America

I think it's really important to analyze what makes something do well, as you've done here. I'm baffled about what makes my most viewed hub so popular, but I know ranking on google has a lot to do with it. I'm learning to be more specific with my URL's and I know hubs need time to mature before they start getting views. Great hub! Voted up and shared.


twoseven profile image

twoseven 4 years ago from Madison, Wisconsin Author

CrazedNovelist - Thank you so much for the affirmation that Yahoo! Answers is a good way to go. It's so hard to sift through all the advice out there, so it's really nice to hear confirmation that at least some of the approaches I'm trying are good ones! Thank you for sharing your advice and your experiences.

vespawoolf - thank you so much for your comment, and for voting up and sharing! I agree that trying to figure out what is going right or wrong with any given hub is baffling! At least we're all in this together :)


HowardBThiname profile image

HowardBThiname 4 years ago from Midwest

Thank you for sharing this information. You've done your homework and it shows. I wish there was a way we could determine which Hubs actually earned the most. I'm not sure that page views translates into high earnings every time.


twoseven profile image

twoseven 4 years ago from Madison, Wisconsin Author

Howard - Thank you so much for the comment! I completely agree with you about how great it would be if we could tell which Hubs actually earned the most. I know from my Amazon earnings that it's not my party favors that has earned me the most from Amazon, but my other Hubs about more expensive products. But I have no clue about which Hubs have generated my other (pretty limited!) earnings...

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