Best Times to Publish and Promote On Social Media

Anyone who monitors their blog or article stats will know that Internet traffic drops on the weekend. My own traffic drops about 50% starting on Fridays and then it increases again on Sundays. I never really thought about what this means for me as a writer in terms of the timing of posting new content and social media promotion. I just accepted that traffic drops on Friday and bounces back on Sunday. However, the timing of when you post new content and when you share it on social media websites is important.

The Importance of Social Media

When to Use Social Media

In his article What Are The Best Times To Share On Facebook and Twitter? Forbes writer Bruce Upbin joked:

...don’t bother posting after 3pm on a Friday since, as far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends.

According to this article, the best hours to promote links on Twitter are between 9am and 3pm. The best hours for Facebook are between 1pm and 3pm. Links posted before 8am and after 8pm typically don't do well. These times are based on Eastern Standard Time (EST). Upbin also says about Facebook:

As with Twitter, avoid posting on the weekends.

However, I have noticed that my traffic increases on Sundays. So, it's possible that Sunday may be a good day to try marketing your links. You could do some tests to see if you have success or not. Looking at overall Internet and Social Media trends can help you plan a strategy but you must also monitor your own statistics. Your readers might behave differently than overall web users, so check your statistics regularly.

Monday through Thursday are the best days to promote content on social media websites
Monday through Thursday are the best days to promote content on social media websites

Best Days of the Week to Post New Content

Based on Internet and social media traffic, the best days to post new content would be Monday through Thursday. This is when you are more likely to get higher initial traffic to your articles and blog posts. Saturday is the worst day to post new content. Many people surf the Internet at work, which explains high weekday traffic. Many people go out on the weekends, so you'll have less readers at that time.

However, one blogger who studied his own statistics and commenting patterns suggests that readers will be most engaged and most interested in reading in-depth content Tuesday through Thursday. People beginning the work week on Monday and ending it on Friday are simply less focused than they are during the week. If you are a blogger and you want to post daily content, it may be a good idea to do shorter posts on Monday and Friday that require less time and attention from your readers.

Now you might think the article or blog post will always be there, so why worry about timing. It may be less important when you're writing on so-called "evergreen" topics. Unlike current events, which might be relevant for a short time, evergreen topics will always be of interest to readers. But new content often gets a spike in traffic the day it's published, so you want that spike to occur when more people are online. People who are more engaged in the content are more likely to spread it on the various social media sites. You want people sharing links to your articles on peak days.

The times and days you publish new content matter
The times and days you publish new content matter

© 2013 Learn Things Web

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Comments 8 comments

macteacher profile image

macteacher 3 years ago from New York

I never gave this much thought, and now I will. Thank you for this. I will now make every effort to publish new hubs mid-week. Voted up. :-)


Learn Things Web profile image

Learn Things Web 3 years ago from California Author

Thanks macteacher. I didn't think about it until my first year or so either.


Mel Carriere profile image

Mel Carriere 3 years ago from San Diego California

Excellent info. I think I will continue to reference this hub. I have noticed that Friday and weekend traffic drops particularly hard during football season. I call this the "Friday Night Lights" syndrome.


Learn Things Web profile image

Learn Things Web 3 years ago from California Author

Mel, That's really interesting. Anything that gives people something else to do will draw them away from the web.


electronician profile image

electronician 3 years ago from Birmingham, England

Being organized enough to schedule posts for the best time is a great idea, but the only problem is when I publish something or think of something I want to say I just want to share it immediately - I really need to learn to be patient enough to be organized like this.


Learn Things Web profile image

Learn Things Web 3 years ago from California Author

electronician,

I often prepare posts on the weekend but wait until Tuesday or Wednesday to actually publish them.


Glenn Stok profile image

Glenn Stok 3 years ago from Long Island, NY

I have also noticed that my views drop on weekends. But I never thought about the best time to publish. This article was very helpful to determine that Tuesday thru Thursday is the best time period to get that initial spike.


Learn Things Web profile image

Learn Things Web 3 years ago from California Author

Thanks Glenn.

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