Google Analytics Analysis For HubPages

Google Analytics Specialist

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Google Analytics Analysis For HUB Pages

I have actually been on HUB Pages for over a year but my first HUBs were rejected. I had discovered HUB Pages by accident because when I was looking at my Omniture reports from my EBAY Store, I saw referring traffic coming from HUB pages, which was driving my store sales.

Currently what I did is create a HUB documenting my job search right now, Career Current Chaos. I decided since I have a Google Analytics account I downloaded a new profile and pulled in the UA number so I can track the traffic going to the page.

Someone had posted a question asking how they could see the traffic for their pages and replied back, and it was a very simple answer for someone who has over 8 years’ experience using Google Analytics.

Google Analytics is a free product to use. To get started all you need to do is sign up. In terms of tracking your HUB Pages, all you need to do is follow the instructions. There is no code to install.

If you invest alot of time on HubPages and make money please check out my service. You will get analysis and insight at a higher level

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We have analyzed over 100 websites. If you have questions just ask us


Google Analytics Certification

The Goal for everyone

The goal here is to give everyone a guide how to use Google Analytics reports to understand how your HUB pages are performing. Additionally I want to create a dialogue because there are so many functions that it is good to get additionally insight.

How do I find the traffic going to my pages?

When you have Google Analytics set up on your HUB pages wait a few days so you will get some traffic. Additionally check to make sure tracking in active. (See the instructions in GA.)

Once you get to your profile in GA. Very simple just click Content, Site Content, then click on pages. You will see the traffic going to your pages. On the right side near the top, you can adjust the calendar for the date range that you want to look at. My advice to anyone is just click around and plays with it.

I will break out Google Analytics for HUB Pages by each report and how it applies

GA Reports For HUBPAGES A Simple Guide

Reporting - Audience

This is your Overview report for all your HUB Pages

Demographics – Language is ok if that is your focus the

Demographics – Location is a great report because it will give a picture how far in the world your HUB is reaching. You have the ability to see as far as the city level anywhere in the world.

Behavior – New vs. Returning – shows new visitors compared to returning visitors. This is an indicator of people who return to read your content.

Behaviors – Frequency & Recency – click on Days Since Last Visit. This is an indicator of how often people come back to view your content on your HUB.

Behavior – Engagement – by default the report will tell you the visit duration in seconds. It is another indicator of how strong your content is.

Technology – Browser & OS – This report gives you a picture of what browsers people are using to view your hub. There are numerous options with the report.

Mobile – Overview – Gives you a split if readers are using mobile technology to view your HUB Pages

Mobile – Devices – Gives you a breakdown of what mobile devices are being used to view your HUB Pages.

Traffic Sources – Overview - Gives you a breakdown of where the traffic to your pages is coming from. You have some options to look at by clicking on the links.

Traffic Sources – All Traffic – This report when opened defaults to source and medium. Source meaning where did it come from and medium being the channel. You have the option to look at by source or by medium by clicking on the links. This report is a snap shot of where your traffic is coming from.

Traffic Sources – Direct Traffic – This report indicates if a person either typed your HUB Pages url directly into their browser or has it saved in the their favorites. Odds are there will be very little traffic

Traffic Sources – Referrals – This report will give a picture of how well your hub can be found via search.

Traffic Sources – Search – The overview report will default automatically to Traffic Type. You have the option to select Source, Keyword, Campaign, and Other. Campaign will not apply to HUB Pages because you are not able to set campaigns up for HUB Pages. The options to look at are Source, and Keyword. Depending on the tags you have on your page should drive the keywords, but in some cases a person might find your HUB using a keyword that you have not used in your tags, so you have the ability to add to your tags.

Traffic Sources – Organic – This report defaults to the keyword report.

Social- Overview – Social reporting is new functionality that I am working on. I have submitted my HUB URL to Stumble Upon so there is not enough data to show any significant results in the reports.


Reporting and Analysis

Reporting and Analysis

In terms of reporting and analysis because HUB Pages is your own personal microsite so there is only so much data you want to look at. I do have a Google Analytics Reporting tool that summarizes my results.

Because my first HUB is more of a personal blog, I do not expect to generate any true revenue for me from EBAY and Amazon.

Remember the more you update your content the more traffic you will get. Additionally you have to remember to activity participate on HUB Pages to gain followers who will read your content.

For the sake of keeping it, simple this is what I look at. The reason I say that is there approximately 90 different metrics that could be analyzed.

HUB Pages Google Analytics Key Metrics

Visits

Unique Visitors

Page Views

Referring Traffic

Key Words

Time Spent on Page

New vs. Return Visitors


HUB Pages Stats vs Google Analytics

Comparing Your HUB Page Statistics To Your Google Analytics Stats

Because my first HUB is simple when I compare the traffic for HUB pages to Google Analytics the visits in Google Analytics are spot on.

When I looked at referring traffic, the numbers are exact but Google Analytics will give you a better picture of where your traffic is coming from. Google Analytics will show which HUBS are giving you referring traffic.

I will be offering a service shortly that I can summarize your HUB Pages stats into an excel spreadsheet.

I welcome everyone comments.


Sample HUB Report for Neil's Hot Deals HUBs

Month
visitors
visits
pageviews
pageviewsPerVisit
visitBounceRate
percentNewVisits
newVisits
Return Visits
2012-03
36
48
74
1.54
70.83
41.67
20
28
2012-04
34
37
42
1.14
89.19
40.54
15
22
2012-05
48
54
75
1.39
72.22
40.74
22
32
2012-06
60
63
77
1.22
87.30
65.08
41
22
2012-07
42
43
58
1.35
86.05
58.14
25
18
2012-08
37
38
55
1.45
84.21
50.00
19
19
2012-09
23
24
24
1.00
100.00
75.00
18
6
2012-10
10
10
10
1.00
100.00
50.00
5
5
This the type of report I can produce with the Google Analytics Tool. The tool can pull approx 90 different metrics.

Comments 2 comments

karrin86 profile image

karrin86 4 years ago

I don't particularly like Google Analytics....But there's definitely useful information to discover with that tool


NeilsHotDeals profile image

NeilsHotDeals 4 years ago from New York Author

For the beginner, and for someone who is looking for an analytics tool at no cost it works. I have worked with Web Trends and Omniture. Each one of them has its strengths and weakness.

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