Google Keyword Tool Common Research Mistakes

Keyword research

After reading a lot and I mean A LOT of keyword research techniques and trying some for myself. I realized that people often had the wrong view of Google keyword tool. There were also some simple mistakes that persons often made, which then lead readers astray (not intentionally I'm sure). Then they wonder what they have done wrong! I will discuss and rectify some of these dreaded mistakes which can be a horror when performing keyword research for search engine optimization (SEO).

Firstly, I should point out that Google's keyword tool was not made for doing keyword research for websites. But for advertisers using Google Adwords. Google Adwords is basically the links that some search results may yield before the organic results (the websites that are not paid to show up via Adwords). The paid links are called sponsored links. People actually pay Google to display these links.

Don't be dishearten by this though, the tool gives lots of useful info when it comes to choosing keywords for a website as I will discuss later. So lets get started!


Advance Options

Firstly lets head to the google keyword tool website by clicking the hyperlink.

Type in your desired keyword or key phrase under 'Word or phrase'. There is also a website section which suggests keywords for a given webpage. Now to set advance settings. Select the advance options tab.


advance option
advance option

If you only want to check information for keywords in a specific country, select that country from the first list. On the other hand if you want information on specific keywords from a certain language select that language from the list to the right.

We now move on to Mobile search. Check 'Show stats for' mobile search if you are optimizing for a mobile audience but most likely you aren't so leave this blank.

Next the 'Show results for' heading. The 'All keyword ideas' setting will show all the different variations of the keyword that is typed in the search section. In 'Ideas containing my search terms' shows you only the variations that also include your original searched terms.

Lastly the 'Filter keywords' setting. First, select what you want to filter from the drop down menu. Then select either the more than/equal (>=) or less than/equal (<=) signs from the following drop down. Finally enter your limiting number in the space provided.

How this setting works is by for example if your want to filter 'Global monthly searches' and find how many keywords are search for more than 2, 000 times in Google. Select global monthly searches, the more-than/equal(>=) sign and then enter 2, 000.

Personally, all I change in the advance options are that I select 'all countries' to find what my entire audience is. Then English, since the only language I know well is English. I uncheck mobile search, and I constantly switch between' All keyword ideas' and 'Ideas containing my search terms'. I choose 'all keyword ideas' when brainstorming for a random keyword but 'Ideas containing my search terms' when I am searching for or narrowing down a niche key phrase or keyword. Finally I don't touch the last setting.

google keyword tool
google keyword tool

Now we get to press search! You keywords shall appear below under 'Keyword ideas'. The keywords suggested, will be organized in Tabs

Lets analyze these tabs

The default tabs are :

Keyword | Competition | Global Monthly Searches | Local Monthly Searches | Local Search Trends from left to right respectively.


headings
headings
competition
competition

First mistake

This First mistake people make:

Some think that the competition bar represents the number of competing or optimized web pages for a chosen keyword. This simply is not true, the competition in Google keyword tool is the number of people bidding on a keyword. What this means is that this bar shows the number of people paying Google for their ads to show up for a keyword or key phrase using Adwords, and not the number of competing websites.

global monthly searches
global monthly searches

Second mistake

The 'Global Monthly Searches' tab.

It is mistaken by some that this tab shows the amount of people in the world who search for the keyword in question using any search engine. This is a also not true, this section only represents the number of people searching for a specific keyword using only Google's search engines in a month.

Local monthly searches
Local monthly searches

Local Monthly Search Volume

Next, the 'Local Monthly Searches' shows the amount of people, who search for a specific keywords using Google’s search engine from the chosen county as selected above from the advance setting. If 'all countries' and 'all languages' were selected this number would be the same as the 'global monthly searches'.


local search trends
local search trends

Local Search trends

The 'local search trends' heading shows how many times a keyword was search for throughout the year compared to the highest search volume for that year for the country and language you selected, in a bar chart. This can be very helpful. For example a keyword has 200,000 views a month globally. You may think this is a great keyword but sometimes when you check the trends it shows that this keyword only had traffic for this 1 month and very little for the other months. For example something that happened recently like a football world cup match . When researching keywords these bars should be as level as possible to ensure a steady stream of searches for that keyword.


Match types
Match types

Match Types

This is VERY important. This setting is located in the right sidebar of the keyword tool. These are three match types. Broad, Exact and phrase.

These are often left out when performing keyword research because people don't know of the importance of these settings.

Lets start with Broad Match

Broad match basically shows the results for related words to your keyword. For example when checking for red cars and broad match is selected, it will show you how many searches are done for free cars, bicycles, paint, purple cars etc. Not what you wanted right! This way you end up with a high global search volume but it doesn't represent the results for the exact keyword in question. This is where the exact match comes in.

Exact match does exactly what it says! It shows how many people search for that a specific keyword using Google's search engine. For example you type in flowers and select exact match this will show how many people search for flowers and flowers only. This is what you want to select for accurate results pertaining to : Competition | Global Monthly Searches | Local Monthly Searches and Local Search Trends.

Lastly we come to Phrase match

This Shows How many people search for your keywords in a phrase. For example if you type in 'computer parts' it will show stats for phrase like 'Buy Computer parts from best buy', 'Computer parts installation' etc.

Below is a table that shows more example of these match types:



Match Types

Keyword
Broad
Exact
Phrase
Car mats
upholstery
Car mats
Buy car mats
Google Adsense
pay per click
Google Adsense
Google Adsense for new websites
car
tires
car
How to refurbish an old car

CPC

There are also more tabs which you may add to the interface. To access these select,'Views' which is just above the tabs we just talked about. Then select 'Customize columns'. In this tutorial I will only discuss one other add on and this the the 'Estimated Avg. CPC'. Check the box next to this title and select save. This column will now appear to the right most of the previous columns.

What this setting shows is approximately how much an advertiser will pay Google to show ads for this specific keyword. So the bigger this number the more you might be paid if someone clicks an ad pertaining to this add on your website. Getting you websites to show ads for this keyword is a whole other story.


Did you make some of the mistakes outlined in this hub?

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Conclusion

This keyword tool can be very effective for Google Search Engine optimization if used correctly. But remember, it was made for advertisers and all of the values are estimates and they only apply to Google searches. I hope this revision furthered your knowledge in terms of this helpful keyword tool provided by Google, Google keyword tool!.


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86 comments

TwO1FouR profile image

TwO1FouR 6 years ago from Dallas, TX

Thank you for this! Haven't seen a guide like this before!


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

TwO1FouR, thanks for the comment. Lol, yip it is kind of a new angle to keyword research, I just pointed out some of the mistakes made by users when using Google keyword tool for keyword research.


BennyTheWriter profile image

BennyTheWriter 6 years ago from Northeastern U.S.A.

Extremely (extremely) helpful! I find the keyword tool terribly frustrating. Thanks for explaining its features in plain English!


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

No problem BennyTheWriter. Glad to be of help.


Shawn Scarborough profile image

Shawn Scarborough 6 years ago from The Lone Star State

Thanks for explaining this tool. It has been very difficult for me to use like it is for most people. And I have made the mistakes you talk about. This is a great hub. Voted up and useful.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Thank you Shawn Scarborough for you comment and compliments. Glad to help!


mathslover profile image

mathslover 6 years ago from Barbados

Now i understand this tool, thanks for explaining so cleverly.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

No prob mathslover anytime, lol.


Again2010 profile image

Again2010 6 years ago from India

Next Generation Super Affiliate Here,Thanks for this nice hub


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

And thank you for this comment


sofs profile image

sofs 6 years ago

So simple and useful. Great work keep it up!


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Glad to help, thanks.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

No problemo


1virgochk profile image

1virgochk 6 years ago from Sun City, CA

A lot I did not know. Thanks for the great step by step guide. I am going to use it right now.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Thanks for the comment enjoy!


idreesfarooq profile image

idreesfarooq 6 years ago from fiverr dot com/idreesfarooq

I am using Google Keyword tool but i have not thought like this. Thanks a lot for providing such informaiton


idreesfarooq profile image

idreesfarooq 6 years ago from fiverr dot com/idreesfarooq


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Glad to help


Greek One profile image

Greek One 6 years ago

Very useful.. good job


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Thanks for the comment.


equealla profile image

equealla 6 years ago from Pretoria, South Africa

Well written and certainly removing a few misconceptions. Congratulations on the hubnugget nomination!


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Thanks


wilderness profile image

wilderness 6 years ago from Boise, Idaho

Well written and a good guide. Thanks for publishing - I only wish you had done it a couple of months ago lol.


"Humphrey@How-to-make-money-fast-in-Nigeria" 6 years ago

I Like This Guide. Thanks a lot, you have made my day .


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elayne001 6 years ago from Rocky Mountains

Great info. Thanks and congrats on your nomination.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Thank for the comments elayne001, wilderness and Humphrey.


ripplemaker profile image

ripplemaker 6 years ago from Cebu, Philippines

Wow, you made something so complicated and made it easy to understand. Bookmarked!!!

Ripplemaker's Hubnuggets Announcement: This hub has been nominated on the Hubnuggets! Wondering what these Hubnuggets are? Worry no more. Click this link and see for yourself: http://hubpages.com/hubnuggets6/hub/BTs-HubNugget-...

Easyguyevo, congratulations! Be sure to vote, promote and invite your friends to vote for your hub. :)


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Thanks for the comment, I will do some promotion and see what happens.


Dobson profile image

Dobson 6 years ago from Virginia

This hub is very exact on a program with little guidance. Very useful!


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Thanks for the comment, glad to help.


JKeiser profile image

JKeiser 6 years ago from Halstead, KS

Thank you for this hub. Great for us newbies!


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Glad to help!


bayoulady profile image

bayoulady 6 years ago from Northern Louisiana,USA

this is great, and I bookmarked it!


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Great, glad you enjoyed it!


Naina 6 years ago

Amazing tips, it will help me a lot to handle my client project.


Artoflegendindia 6 years ago

Nice and very informative hub.Thank you for sharing your knowledge.we all do any mistakes with Google keyword tools.keep it up.


nikmaya62 profile image

nikmaya62 6 years ago

That's great, some mistake I've made, i have a different understanding, but now you can explain clearly. Thanks very much.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

No problem nikmaya62, Artoflegendindia glad to help. Glad to help you also Naina.


map65 6 years ago

great info, thanks!


Glassy profile image

Glassy 6 years ago from Aus

Thanks for sharing your info, i was one of the people who thought that the competition bar represented how many websites had these keywords in their titles etc.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Glad to help you. Yip alot of people make that mistake.


SaiKit profile image

SaiKit 6 years ago from Toronto

Hey Easy guy, I just discovered this hub and find it to resonate with one of my hubs, do you want to link exchange? Let me know. My hub is about maximizing Adsense revenue, and another hub is about how to do SEO, both mentioned some of what you mentioned here.


Matt Harless 6 years ago

Thank you for this information. I am still learning...


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Glad to help!


Pamela99 profile image

Pamela99 6 years ago from United States

Great hub with a lot of important information.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Thanks, I hope you benifited from it!


Barbara Kay profile image

Barbara Kay 6 years ago from USA

Thanks. I didn't know that you could do a broad match or an exact match. I just didn't look far enough I guess.


charanjeet kaur profile image

charanjeet kaur 6 years ago from Delhi

Rated it up, where were you when I had to figure it on my own lol. Useful hub for novice hubbers.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Glad to help!


rminela profile image

rminela 6 years ago from Newberry, Fl.

Thanks easyguy. That was well put together, easy to follow and a very helpful hub. I also rated it up and useful.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Thanks for the comment rminela. I am happy to see that it was easy to understand and helpful.


EmmaMedu profile image

EmmaMedu 6 years ago

Very useful information, I learnd some things I haven't knew before. Thanks for sharing.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Glad 2 help


cheapskatemate profile image

cheapskatemate 6 years ago from London

Nice guide. Thanks for making an improvement on Google's documentation. Reading this helped me to realised I should turn on the language filters, as some suggestions it was giving me were for non English queries which I do not understand.


Anamika S profile image

Anamika S 6 years ago from Mumbai - Maharashtra, India

This was helpful! Keyword Research is something I have been avoiding for long...


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

I am glad this article was helpful to you both.


alexinohio profile image

alexinohio 6 years ago from Cincinnati, Ohio

Thank you so much for an in-depth article on the complexities of the Google Keyword Tool! I can't wait to put some of these tips to practice!


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Well Good luck alexinohio. Glad to help!


M. Engebawy, PhD profile image

M. Engebawy, PhD 6 years ago from Overland Park, Kansas, USA

Informative hub. Simple and straightforward. Thanks easyguyevo.


okmom23 profile image

okmom23 6 years ago from Midwest, U.S.A.

Great hub! Thank you for sharing with us.


easyguyevo profile image

easyguyevo 6 years ago from Barbados Author

Thanks for the comments okmom23 & M. Engebawy, PhD


shape_shifter profile image

shape_shifter 6 years ago from The Free Waters of Planet Earth

Bloody sweet, m8! This answered my remaining questions, save one, which I will ask directly to your hub, which was bloody sweet, m8!


rich_hayles profile image

rich_hayles 5 years ago

Great guide for beginners. Keyword tool is a great resource if you use it correctly and understand it.


Doc Wordinger profile image

Doc Wordinger 5 years ago from Manchester, UK

Thanks for writing this hub easyguyevo, it has cleared up a few things for me.


easyguyevo profile image

easyguyevo 5 years ago from Barbados Author

Glad to help Doc Wordinger


TopUniverse 5 years ago

An essential tips for those using google keyword tool for researching keywords.


easyguyevo profile image

easyguyevo 5 years ago from Barbados Author

Thanks for the comment TopUniverse.


LyndaD profile image

LyndaD 5 years ago

Interesting I've been trying to figure out the google keyword tool. I will be bookmarking this hub.


easyguyevo profile image

easyguyevo 5 years ago from Barbados Author

Glad to help LyndaD


Rick Rudd 5 years ago

I was looking for a website/tool like this, and you provided it with additional information. Thank you! Hopefully my literature will pick up now.


easyguyevo profile image

easyguyevo 5 years ago from Barbados Author

Glad to help you Rick Rudd.


amylela profile image

amylela 5 years ago from Malaysia

bookmarked for useful tips


viking305 profile image

viking305 5 years ago from Ireland

I have been making some of these mistakes. I will now go back and use this tool correctly, thanks


rexrider 5 years ago

Amazing stuffs, i understand it now:-)


easyguyevo profile image

easyguyevo 5 years ago from Barbados Author

Awesome!!


calico Stark profile image

calico Stark 4 years ago from Earth for the time being

Great hub! This may sound like a stupid question but I am a newbie. Do you have to open a business account to be able to use Googles Keyword search? When I clicked on your link and went to the destination it asked for sign up details.


easyguyevo profile image

easyguyevo 4 years ago from Barbados Author

No you don't need a business account or actually any account at all.


njames306 profile image

njames306 4 years ago

Some excellent advice, thanks for sharing.


VirginiaLynne profile image

VirginiaLynne 4 years ago from United States

I appreciate this information because I think I've been doing this wrong based on some of the other hubs/answers I've read elsewhere. I want to make sure that I understand this correctly now. Previously, I've been looking for keywords which had low competition, high CPC and between 1000-5,000 searches on that specific keyword. Now I'm understanding a better way is to look for high competition, high CPC and as many searches as possible? I'd appreciate it if you would let me know if I've understood correctly. This is for making Hub titles/keywords.


easyguyevo profile image

easyguyevo 4 years ago from Barbados Author

Not exactly, I am saying the competition bar represents adwords competition and not website competition. Interms of the searches try to get as many as possible but bear in mind that the more searches it has, more than likely it is that the competition will be higher.... Unless you find yourself a niche market. And a high cpc is always good. Also remember that more than likely an advertiser will be willing to bid more on a certain keyword because of the number of searches it gets or the competition of other bidders.


LetitiaFT profile image

LetitiaFT 4 years ago from Paris via California

Wow, glad I discovered this early on in hubbing! Thanks so much. I've been totally on the wrong track.

I couldn't figure out how to add a CPC column however. Over the match types there is mention of CPC under "Traffic Estimator", but over the search results the tab for "view text" is greyed out. Am I doing something wrong or has this changed? Thanks.


easyguyevo profile image

easyguyevo 4 years ago from Barbados Author

LetitiaFT You now have to login to view that information.


Docmo profile image

Docmo 4 years ago from UK

This really clarifies a lot of questions I've had. Although I've been writing for over 18 months on the hubs- I've been naive about SEO and keywords. There's so much of info out there- Thanks for mythbusting and giving me valuable clues. Voted up/useful!


easyguyevo profile image

easyguyevo 4 years ago from Barbados Author

I am glad I was able to help someone as experienced as you Docmo


TarekMamdouh profile image

TarekMamdouh 4 years ago

this really one of the best hubs i've read .. thank you :)


rajan jolly profile image

rajan jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

Very informative and useful. Thanks for sharing.

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