Google SEO: Content Above the Fold

Newspapers do not usually have ads above the fold on the front page.
Newspapers do not usually have ads above the fold on the front page. | Source

Impact of internet ads on user experience

When it comes to Google SEO and website content, two words that should be given high priority on every webmaster's SEO checklist are: user experience.

This should come as a welcome sigh of relief for internet content providers who are exhausted from chasing after Google's hundreds of algorithm changes and updates per year, tired of spending more time on what seems like SEO trickery than compelling content, and weary of trying to figure out what Google really wants.

Simply put, what Google wants is to provide a five-star experience to its users by serving up the most relevant, high-quality pages. And one thing that detracts from this user experience is excessive internet ads above the fold. In fact, as of January 2012 Google's Page Layout Algorithm penalizes sites of this nature - about 1% of sites according to their figures.


Why user experience matters

As Google's algorithms are attempting to become more human-like, webmasters, content providers and internet writers need to shift their focus back to where it never should have strayed from in the first place - the user.

This is not to say that other factors that impact Google rank and click-through should be neglected. Search engine optimization falls under two big umbrellas:

  1. Road signs to find a website
  2. Destination - the website itself


"Road signs" include items like a website's URL, title, headings, description, keywords, keyword phrases, and legitimate backlinks. Road signs are important in helping Google "find" a website, but the destination - the content and the user's experience - matters too.


Think of it this way: Driving along the highway you notice quite a few billboards for a restaurant claiming to have the world's best pancakes. Eagerly, you follow the signs only to discover that the pancakes are actually horrible; you vow never to return to the restaurant. Google is as concerned about the pancakes and restaurant as it is about the billboards that led you there in the first place. User experience matters!


Source

Content above-the-fold

One aspect of creating a great user experience is to provide content above-the-fold. After all, the reason a user clicked-through to a site was to find information matching their search query, NOT internet ads.


What does above-the-fold mean?

Above-the-fold is newspaper lingo for the content that literally appears above-the-fold on a printed newspaper. When referring to a computer screen, above-the-fold is everything that is visible without scrolling.

As one can imagine, this varies widely depending on computer screen sizes and screen resolution settings.


Don't let internet ads crowd out content:

Keep in mind that Google is penalizing an excessive amount of ads above-the-fold, not all ads. Although Google does not quantify what is meant by excessive, it may fall under the category: "you know it when you see it."

Obviously, if internet ads crowd out content to the point that scrolling is required to find any information, then rest assured, Google will penalize the site. Website owners should look at all their pages (any of which a user may enter through) from a user's perspective. Give them some of the information they are seeking at first glance, not clutter; create compelling content; turn them into repeat visitors.


Source

Try it out >>>

Google Browser Size Tool

Note to HubPages writers: 
Be sure and sign out before 
checking hubs in the browser 
size tool.

Google's browser size tool helps visualize above-the-fold content

Google browser labs has created an incredibly easy-to-use, yet powerful tool that helps anyone visualize the percentage of computer users that will see a given portion of content above-the-fold. It's as easy as entering a site's URL and clicking go.

The percentage that is shown within the contour lines indicates what percentage of users will see the content. For example, 90% means that 90% of users will see everything within that contour line and above.


Web page with two internet ads

Example 1: Results of Google browser tool
Example 1: Results of Google browser tool | Source

Example 1: 90% of users will see the entire Disney banner ad, the article's heading, about the first paragraph of text, the majority of an image related to the content, the author's photo, and about 1/4 of a second ad. Notice that 50% of users will additionally see a couple more lines of body text, a little more of the image, the majority of the second ad, and white space (the orange-shaded area).


Web page with three internet ads

Example 2: Results of Google browser tool
Example 2: Results of Google browser tool | Source

Example 2: 90% of users will see the entire banner ad for Netflix, the article's heading, about the first paragraph of text, most of the Oklahoma ad, the author's photo, and about 1/4 of the publishing ad. Notice that 50% of users will additionally see a couple more lines of body text, a little more of the Oklahoma ad, the majority of the publishing ad, and white space (the orange-shaded area).


Google engineer, Matt Cutts: content crowded out by ads

Forward video to 19:45 for discussion regarding above-the-fold content & ads

Updating page layout

Site owners realizing that their visitors are receiving an ad-heavy, content-light first impression can adjust their page layout so users can readily find the information they are seeking.

It is important to note, however, that page layout changes should be implemented sitewide, not just to one or two pages. Additionally, it can take several weeks for Google's searchbot to crawl enough pages to evaluate the page layout changes.


Google engineer, Matt Cutts, explains,

If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. ... On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

In other words, be patient!

On a final note, as new pages are added to an existing site or created for a new site, let the user's experience be the standard for content decisions, never forgetting that the first impression of content above-the-fold matters!


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Comments 67 comments

skylergreene profile image

skylergreene 4 years ago

Your hubs. are ridiculously. USEFUL. How do you do it, Kristin?

This is invaluable knowledge for anyone who runs any sort of website on the Internet. Thank you so much.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Another great hub about learning how to improve our hubs as well as.what google is looking for with its searches.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Your comments. are ridiculously. GENEROUS. Thanks so much skylergreene.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thanks Keith. I'm glad you've been following along with most of my Google SEO Hubs the last couple of days. I appreciate it and certainly hope it has a positive impact on any of your sites/hubs.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Ktrapp have you heard if any of the changes done are supposed to help with google ad sense? I decided to look at it for the first time in awhile and after having only.01 earnings since joing this month I have .30 so far?


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

As I stated on your other hub, Iam trying to learn more about how get more vieww,.both through the seo and through doing better content rich hubs. I think tomorrow is going to be a serious edit day.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Keith - Most of the research and Google information that I am most interested in has to do with search placement so I cannot really answer your question. However, it seems that most of the Google updates have to do with how a site is ranked. Adsense and clicking is probably a whole other animal.


Arlene V. Poma 4 years ago

You simply amaze me, k! Yet another one of your gems, and I am very grateful. Strangely enough, I now want to get into my truck and hit the highway. I do have this sudden craving for pancakes . . .


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Keith - It's actually sort of inspiring to take on the challenge of Google rank and traffic when armed with a better understanding of what works. Best of luck to you tomorrow on your big edit day. Remember to submit the URLs of your updated Hubs through Webmaster Tools so they get re-crawled sooner.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Arlene - Why is it that in some way or another your comments always make me smile or laugh? Thanks for reading and I am so happy that these SEO hubs are being put to good use. And best of all, you picked up on my highway/pancake analogy. Let's just hope your expectations match up with what you get served.


homesteadbound profile image

homesteadbound 4 years ago from Texas

Another great hub! I always learn so much when I read what you have written. And I always find that your hubs are very well researched, very well laid out, and quite compelling. This is good information to know.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Well the thing is when I looked at my Google Adsense feature, it didn't say anything about any clicks in the report, just page views. Perhaps something they have done with the whole matter is now rewarding google adsense for what you have just talked about as well, content rich sites?

Anyway, I have already gone through a process of editing once. This is actually one the questions I wanted to ask. Since after reading your hub using the example of three good hubs and the importance of key word in url and title, would it better to completely delete a hub and then republish so that key words in url and title match better. I have redone several hubs with new titles, but the urls no longer really match.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

homesteadbound - How nice to hear from you and with such a thoughtful comment, no less. I've seen a lot of discussion lately about above-the-fold content and there seems to be a lot of second guessing on what to do and why. It's tiring chasing after Google updates and changes. I say, let's just completely focus on the user and their expectations and experience in the first place. Thanks for your comment.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

My Adsense report sounds similar to yours. I am using the HubPages ad program so I do think in some way that affects the number of ads on a page which have to do with HP ad impressions vs. which are Adsense. Don't quote me on that though since I'm not completely sure. I do well enough with the HP ad program that I'm not overly concerned about clicks. You might check the learning center for clarification.

Your question regarding URLs, titles and the prospect of deleting hubs is a tricky one. I would say it just depends. If it's a newer hub without any comments that you don't mind losing, then you might want to republish it under a new URL. This is a real judgment call.

The hub I have that produces the majority of my traffic has a URL that does not contain the keywords that are searched over and over. Would it do even better if the keywords were also in the URL? I don't know, but I'm not willing to mess with a good thing. I only came to realize the keyword phrase that was part of the search query after the fact through Google Analytics. I adjusted my title accordingly and added the phrase to the content in a few places and my traffic improved more.

So the URL does not have to match the title, so to speak, but if you're lucky enough to get it "right" in the first place, that's probably even better. So even though I cannot answer your question definitively, I guess I've given you more food for thought. But personally, I haven't deleted a Hub because of it's URL, I just attempt to do my best with each new Hub.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Okay, I will most likely not to touch to many of my hubs then as far as deletion, just rework and edit them. Thanks for the advice. I just bring up the adsense matter only because why all of a sudden am I getting some money from this, after months of nothing and at the same time as these changes with the SEO? I am not one to think it might be mere coincidence in some cases.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Keith - I think I misunderstood you about Adsense. If you are seeing an unusual surge in clicks just look into it to see if there were a bunch on one day, evenly spread out, etc. If it looks unusual I think you are supposed to let Google know, so if they become suspicious later, you've covered your tracks. You would have to read up on how to do this though.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Nevermind, I saw I got one click for 30 cents. What had me confused is that it had cents amounts next to the whole RPM thing, but there are no earnings listed next to that, just cents under the RPM column.


anonymous 4 years ago

Great tip about the Google Browser Size Tool - I didn't know it existed. Thank you.


Outbound Dan profile image

Outbound Dan 4 years ago from Niagara Falls, NY

Some great tips here and the Google browser size tool is a pretty neat thing that I didn't know existed. Though it is tempting to plaster our sites with ads, they do detract from the overall message of our content. Thanks!


Gloshei profile image

Gloshei 4 years ago from France

This is a great hub and interesting ktrapp, although I don't fully understand some of it I have bookmarked this to go back to bit by bit.

As I have done with other hubs. It's working out the click thing as well.

Thanks for taking the time to get it out there for us.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

I love google's browser size tool. It's so simple to use and really helps anyone visualize what percentage of their web-browsing audience see what portion of a page above-the-fold.


jenubouka 4 years ago

Awesome, so awesome! I really appreciate that you took the time to explain this on-going saga of Google. However, I still want to punch Matt in the gut at times; it seems that Google keeps changing their mind; it's like that red-rover game.....


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Dan - I think a lot of internet ads certainly do detract from the content and user experience - that is, if they are overdone. I think most people at least understand that ads are what keep a lot of sites in business. I remember the days when cable television didn't have ads; that didn't last long.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Gloshel - I'm more than happy to try and answer any remaining questions you might have when you're able to go back over this hub.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thank you jenubouka. I've noticed this ongoing saga in the forums lately. It's an interesting topic and well-worth considering. Poor Matt - It must be tough being the SEO face of Google. He certainly always seem so cheerful, though, and so logical.


Maralexa profile image

Maralexa 4 years ago from Vancouver, Canada and San Jose del Cabo, Mexico

Another excellent hub on a very important topic. I am trying very hard to understand and implement good SEO techniques, so much so that it has stopped me from writing! But your articles are clear and so are your comments on many other hubs.

So I am going back to your earlier hubs on SEO webmaster tools for hub pages. I would really like to get this right. Meanwhile I am just going to write.

Thanks, as always.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Maralexa - There is nothing wrong with slowing down the writing pace from time-to-time. It's great you've taken a step back to learn what you can about search engine optimization and it is certainly good to know that you are learning SEO from a couple of my hubs. Thanks for letting me know and best wishes.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Actually, learning about these matters has increased my desire to write and to write well. As stated earlier I am already in the process of doing a complete over haul of a series of articles that I wrote using the new found matters here as well as going with the economic concept of less is more. This is making me work towards more tightly and concise written articles, that are shorter but better constructed with hopefully richer more accurate content provided to the reader.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

I have very similar feelings; the more I grasp and know about Google and the concept of search engine optimization, the more inspired I am to write. The analytical side of me, enjoys seeing the impact all of this can have on the numbers.


Danette Watt profile image

Danette Watt 4 years ago from Illinois

Great info here although I'm still trying to absorb it all. I'll have to "bookmark" this somehow to read again later.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thanks Danette. I have no doubt you will absorb this concept and put it to good use. FYI - You can bookmark any web page (or Hub) using your browser's bookmarks feature. Let me know if you have any questions and thanks for your comment.


catgypsy profile image

catgypsy 4 years ago from the South

ktrapp, your hubs are so helpful! You explain things to where I can actually understand them! Great job!


a2aoptima profile image

a2aoptima 4 years ago from Bangalore, Karnataka

Great hub... Completely agree with you. Now the time has come for all webmasters to review their websites thinking more like a human being than a SERP!!!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

catgypsy - Thanks so much for your nice comment - glad to help.


Sally's Trove profile image

Sally's Trove 4 years ago from Southeastern Pennsylvania

Thank you for this informative piece that makes more sense out of ad placement vs. user experience than most anything else I've read. I was sitting back, pondering whether to go through my hubs and push images above the fold (thereby pushing that first ad block down) until now. It's interesting that I wouldn't dream of building a top-heavy ad field on my own blog, and yet I went along with earlier HP advice about laying out hubs to push that first ad block to the top of the hub.

I exit pages immediately when I see the kind of ad congestion that makes finding content a hunt for the needle in the haystack, and so was careful not to let that happen to my blog. However, I wasn't looking at my HP articles SIGNED OUT, and therefore didn't get the whole picture of what was going on ad-wise.

Up, useful, interesting. And now I have a bit of work to do. :)


ktrapp profile image

ktrapp 4 years ago from Illinois Author

a2aoptima - You got it - think like a human, write like a human, and present content the way a human would like to see it. Just inform your readers and do it in a natural and creative way that outshines (or out-SERPs) the competition.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Here goes one of the matters I am doing to sort of help with my own hubs and is also something when you look at a newspaper you will often see as well. It is having a picture obviously close to the headline and then also a pulled quote from the article. I am taking this approach with many of my own hubs now. If only it were possible to actually have pictures on the left hand side at times. One of the matter I learned in a publication class is that often times when you look at a news paper you will see a Z pattern take place. This is because it has been studied that humans often will look at matter in this fashion, at least those reading from left to right. So you put interesting content up in the left and follow the Z.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Ktrapp,

Another question for you on the design of your hubs, how do you get the line breaks between your text capsules? Or is that you using your own HTML formatting?


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Sally - I'm so pleased that this explanation on ad placement makes the most sense to you compared to other information you've read on the topic. That's a true compliment. Thank you.

I love your term "ad congestion" and find ad congestion especially bad when the ads that show up in the middle of content are the ones with text links - ughh. It's just not pleasing to the eye. Anyway, I'm glad Google is getting better at measuring user experience. Plus when user experience is better, the reader may stay longer and even be enticed to read more of your work.

Thanks for the votes and now get busy. Oh - and you always have great photos of your own - they should be front and center!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

I will wait and watch to see your revamped hubs; it sounds interesting. I have heard of the z-pattern before. I would be interested in seeing a study if that is still the case with a computer screen. A few heat map studies show peoples' eyes scan google results more-or-less from top-to-bottom, except when their are images in the results. Then the eye jumps there. Interesting concept.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Aye, that is true about if this would work out on the internet and if any studies have been done to see if this would be the case.

Here goes one of the hubs I recently edited, and I mean a complete full reedit of the text and everything.

http://keithengel.hubpages.com/hub/Internet-Proble...


Peggy W profile image

Peggy W 4 years ago from Houston, Texas

Thanks for this extra bit of information. I am currently revamping my hubs and putting a photo at the top or top right depending upon size as is now suggested. In the past HP advised saving that top right side for the google ads. It is taking a lot of time to go through all of my hubs and do this. Hopefully it will pay off in the end. Voted up and useful.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Peggy - I think your plan will certainly pay off in terms of appealing to users. I see you have been at HP 3 years as compared to my 9 months. I guess that means you were here prior to the HP ads program, so I am assuming clicks were previously more of a necessity to make money and therefore the advisement to put ads up top. I would also suggest at the same time, fixing any broken links if you have any. I've noticed that a few longtime hubbers (with hundreds of hubs) who have experienced traffic loss have hubs with broken links. One hub that I looked at had 7 broken links and redirects and I didn't even finish. Unfortunately, things like this can negatively impact the entire subdomain and not just the one hub. Best wishes and thanks for your comment.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Another suggestion beyond putting a photo up at the top right hand corner is to actually include the last summary portion of your hub as a quote under the picture. Since the topic is about having matters above the fold and also having relevant content for quick looks, this will be helpful for two reasons.

The first is that it will actually have basically the summary of your article for those who just want to see what it is you have to say with your opening paragraph and how you conclude the article. This goes with the concept outlined in Ktrapps hub. Yet, the other reason that you do this, if done properly, it should entice the reader enough to actually read the rest of the article to see what you have to say about the mater in more detail.

I am doing this with my own hubs and unfortunately since my last post was deleted I guess for "promotional" reasons, I won't provide a link. I have seen an increase in traffic, though I have also been reworking titles and the like as well. The best way I can garner matters though is through my own earnings, last month I made $1.50, this month I am already at $1.78 and will break $2.00 for this month easily. I know that doesn't sound like much for the "big" time hubbers, but right now it is a sign that I think I know have a handle on this business side and aspect of online writing.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

I think that is a great idea - much like what you might see in a magazine. I noticed in some of your hubs the image has a smaller height than what is typically seen and I like how that allows some of the quote to also be visible. I'm not sure what comment post you are referring to. I only delete ones that have spam links, but others I don't care that much about since the links in comments are no-follow anyway (meaning they won't affect my SEO).

Anyway - great idea. I like "outside-the-box" solutions.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

I think it might have been deleted by a moderator of hubpages and not yourself. I posted about how I was actually doing this very matter and provided a link to one of my hubs, I believe in this hub at least and I think you can spot where possibly the post was deleted because the very next post you comment about seeing the results of such matters.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Hey Keith - I just went to the actual hub and I never approved that comment, that's why I guess I didn't show. This wouldn't be the first time I've done that. Anyway, sounds like you've got a solid plan.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Ah okay, LOL. I guess that can happen with so many comments coming through. Actually, I need to go back and even redo that one in many cases considering how I am now constructing my hubs, even that one I think is now sub par.


Wilbart26 4 years ago

This hub is great! Very useful for me, especially now that I'm just starting out here in hubpages. Thanks for the article.


plussize-lingerie profile image

plussize-lingerie 4 years ago from UK

The Google tool is really cool; I'd not seen that before, but it almost seems unbelievable that 10% of browsers don't have that real estate. It doesn't match some other stats on screen res that you see, but I suppose it could be small form factors. Certainly given me a lot to think about anyway.


moonlake profile image

moonlake 4 years ago from America

I always like reading your hubs. Sometimes I don't understand some of it but just like to try and learn. You make it easier. Your a good teacher.


StayPos profile image

StayPos 4 years ago from Florida, USA

Ktrapp,

This is an absolutely splendid explanation of how to master our SEO!

The only thing I can say now is will you autograph my copy of your follow up book :-)

Thanks for rocking the hub community with such great content!

Voted Up and Awesome!


ktrapp profile image

ktrapp 4 years ago from Illinois Author

You are very welcome Wilbart26. It's good you're taking in this type of SEO information early on in your HubPages writing venture.


Keith Engel profile image

Keith Engel 4 years ago from Pittsburgh, Pennsylvania

Ktrapp,

Just curious if you saw my hub about magazine layout principles to be used in creating hubs?

Keith


ktrapp profile image

ktrapp 4 years ago from Illinois Author

plussize-lingerie - I really like the Google tool too. It's a great snapshot of what people really see when they view a hub, blog, or other website. Have you tried it out on any of your Hubs yet? The results definitely are food for thought.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thank you moonlake. I'm certainly glad to know this type of SEO information makes it easier for you. Please feel free to ask me a question if there is something you don't understand.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

StayPos - I don't know about that follow-up SEO book, but thank you for the vote of confidence and for your overly generous compliment.


wheelinallover profile image

wheelinallover 4 years ago from Central United States

Some people tell me I take things too extreme. Not a single website I have created has an ad above, below or anywhere on the website, other than for the services we provide. My belief about websites is that they are to provide content of value to the reader.

I do use links to other websites or to the writing I have published, however the site itself is ad free. My wordpress blog is the same way. It has no links to anywhere as it is attached to the website.

I have had people contact me wanting to place ads on my site and they have all been turned down. Nothing offered so far fits the "brand image." I might reconsider if someone offers a product which does. I do realize with my choice of subjects "holistic branding" it is going to be hard to find a product to fit.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

wheelinallover - Well...it sounds like you don't have to worry about your content-to-ad ratio above the fold or anywhere else for that matter on your other websites. I think these days people are so used to ads that a few won't necessarily detract from the value of the content provided. And ads are one way to monetize a website for the person trying to make a living this way. I do like the fact that you like to keep your "brand image" intact. Thanks so much for your viewpoint and comment.


Mark Ewbie profile image

Mark Ewbie 4 years ago from Euroland

Excellent work ktrapp - I particularly enjoyed the restaurant sign and experience idea. The % visibility of content is fascinating too.


ktrapp profile image

ktrapp 4 years ago from Illinois Author

Thanks Mark. I was hoping the restaurant analogy would help drive home my point about user experience so I'm glad you enjoyed it. Regarding the above-the-fold visibility - I think of it as a first impression, which, what do they say - you only have one chance to make a first impression. If the first impression is excessive ads, I believe it's a quick way to lose "customers."


wbapartner 4 years ago

I personally had rankings drop for some of my site's pages when i had more ads above the fold than content.


EyesStraightAhead profile image

EyesStraightAhead 4 years ago from Connecticut, USA

Very interesting information. I have printed this out to read again because there is a lot to absorb! Thank you for pulling this together.


vutto profile image

vutto 4 years ago

"Newspapers do not usually have ads above the fold on the front page." :D


CarNoobz profile image

CarNoobz 3 years ago from USA

Excellent topic and excellent hub. I've been working on my blog's bounce rate, and in particular trying to reduce the percentage of visitors whose visit length is less than 5 seconds, so above the fold content is a HUGE concern. Thanks fo rthe great tips.

Voted up


ktrapp profile image

ktrapp 3 years ago from Illinois Author

Thanks CarNoobz. I think above-the-fold content matters a lot for reader engagement. For me personally, I make a quick judgment of a website probably within two seconds of looking at it, and that judgment will determine if I scroll to read more and stay on the page longer.


aesta1 profile image

aesta1 2 years ago from Ontario, Canada

"Above the fold" has come up recently in my search on how to improve user experience but I just never understood it until now. This is your second hub I've read and as usual you are putting more useful focus to my uninformed edits. Thank you.

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