How AdSense Detect Fake Click

What is AdSense??

Google AdSense is a program run by Google Inc. which offers CPC (Cost Per Click) and CPM based revenue model, that means anyone can earn or make money through online via AdSense. If you are not familiar with AdSense click here to read more information - Wiki , Google, Blog

Source

Anyway, in this article i am going to talk about Invalid click. It is one of a common issue for publishers. Many bloggers face the problem of Invalid/Fake clicks on the Advertisements which can get their Accounts banned or suspended.

Google uses various filters to identify if a click is valid or not.

  • Address Checking
  • Internet Cookies
  • Click-Through-Rate etc

When a click is made, it goes into further analysis through the invalid clicks filter and if Google finds that the click is:

  1. Click fraud (e.g. Click bombing or bot click)
  2. Invalid Clicks (accidental clicks or mechanically generated traffic)
You can find more info here

According to the last paragraph of the link:

The vast majority of all invalid clicks on AdWords ads are caught by our online filters. These filters are constantly being updated and react to a wide variety of traffic patterns and indications of click fraud attacks. On average, invalid clicks account for less than 10% of all clicks on AdWords ads. At our current revenue run rate, the aggregate value of the clicks that we've identified as suspicious or invalid and excluded from what we've charged advertisers is in the hundreds of millions of dollars.

So:

  • You can bet that you'll see > 10% invalid click anytime
  • Once the filter identifies that the click is not valid, Google does not charge the advertiser (they are more friendly to advertisers, then to publisher, then to clickers)
  • Since the ad is not charged, the publisher also doesn't get the due amount for the click.

Source

How Much You Can Earn From Adsense Per Month

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Courtesy: Asif Anwar Pathik

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