Google's Author Rank Rewards High Quality Websites - Why Low Quality Content Hurts Your Site

Author Rank is Google's method of ranking authors who contribute content to the internet.
Author Rank is Google's method of ranking authors who contribute content to the internet. | Source

Low Quality Content Hurts Your Website

Google is big on presenting high quality content to its customers, who content writers refer to as visitors. Google wants readers to have a positive experience when doing searches on the internet, so the quality of the content returned from search queries must measure up to Google’s standards for top quality content.

Google wants sites that have original content, original research, authoritative information, or other value-added content for their readers.

If the quality of content on some of your pages does not measure up to Google’s standards, it can seriously alter Google’s perception of the overall quality of your site.

To battle any penalties, what you want to do is either improve the quality of your content or delete it.

Example of How Relevance is Measured

If you have a web page dedicated to “Blue Suede Shoes” and someone does a search for “Blue Shoes”, then your site may not be ranked as high. However, if someone types in “Blue Suede Shoes”, and your site has been rated as one with good and relevant content (as related to the search), then your site would probably rank higher, even if it has little traffic. That’s because Google looks at qualify and relevance more than it looks at the number of visitors.

Does Low Traffic Negatively Affect Google Rankings?

There is no exact point of low traffic or inactivity that negatively affects your Google rankings. That’s because negative ranking is not so much based upon traffic or activity. More important than traffic is relevancy. Google ranks your site by relevance. If your page is expertly optimized with titles, headings, and quality content, your site could possibly be ranked higher than a site that receives more traffic.

What Does Google Consider Low Quality Content?

There are many items that qualify your site as low quality; however some prevailing reasons for downgrading and punishing your website are the following:

  • Low Quality Spelling and Grammar – Content with spelling and grammar errors appear sloppy and lose credibility. Readers do not trust poorly written content, thus de-valuating the validity that the writer is competent or that the information is reliable.
  • Boring – The same old story found everywhere on the internet adds no value to the reader’s reading experience.
  • Outdated News – News is news and is only current for a short time. After a while the story becomes obsolete and not newsworthy or valuable.
  • Holiday Content – Thanksgiving, Christmas, and New Year’s Day content are outdated and provide little value to readers in the month of June. These types of pages are obsolete during much of the year and can weigh down the value of your website.

Special Note About Holiday Content:

With regard to holiday content, remember that if you have a website or blog that is solely related to holiday content, then placing holiday content on that page would be relevant. It makes pure sense to place holiday content on a page related to holidays.

But, if you have a website or blog where the focus is something other than holiday content, then placing holiday content on that website or blog jeopardizes the overall validity of the page.

You can safely add holiday content to a page so long as the overall focus remains on topic.

Holiday Content is OK When Relevant

Holiday content should be related to the overall content.
Holiday content should be related to the overall content. | Source

Example of How to Handle Holiday Content

Let's say you have a web site about "coffee". On your website you have information about the history of coffee, how to grow coffee, how to harvest coffee, and so on. You might even have recipes for coffee drinks on your coffee related website. If you place content about how to buy Christmas wreaths on your coffee page, you would ruin the overall integrity of the page. On the other hand, if you place content about how to give coffee as a gift, or sell coffee gift packages from your page, then you would be keeping the integrity of your page in line with its overall focus, which is coffee.

What Does Google Consider High Quality Content?

Google considers your site high quality if it contains the following elements:

  • Original Content – Make sure your content is original content for which you have done the research and not simply compiled, copied, and pasted from other sources.
  • Authoritative Information – Make sure you provide useful information that people can rely on. Don’t just put words on a page, rambling on about a subject. Provide the answer to a question and make sure your answer is one that is credible, one that people can rely on.
  • High Quality Spelling and Grammar – Take time to edit and re-edit content to eliminate spelling and grammar mistakes. Use your wordprossessing spell-check and grammar feature.
  • Unique Perspective – If your subject is a popular subject, it is difficult to be unique. However, you could still write content on the subject, but with a different perspective than content that has already been provided and overly presented on the internet.
  • Interaction With Readers – Get the reader involved with your page. People will share information they think is valuable. Provide links to social sharing sites so they can share information with their family and friends. When people share your page with others, Google ranks the page as valuable.
  • Additional Resources – Give readers a deeper level of experience with your content. Provide links to relevant sites so readers can read more information and delve deeper into the subject matter of your content if they choose.

The question is whether or not you want to fix or delete low quality content on your website.
The question is whether or not you want to fix or delete low quality content on your website. | Source

Get Rid of Low Quality Content

Analyze your website. Look at every page on your site. Look at your traffic to see how many people visit your web page and in what time frame. For instance, if you only received one viewer over a six-week period, consider it alarming. Look at the links on each page to see who and how many people link to your page.

Are people commenting or sharing your page with others? If not, then consider the fact that your content may not be engaging enough to invite people to respond to it. Also, people tend to share your content with others if they find it interesting and worthy to be shared with others. If people are not sharing your content with others, then it may be time to give your content a boost or give your content the boot.

After analyzing the numbers, when you find a page that is performing poorly you can decide to fix that page or delete that page. One way to fix the page is to rewrite it. Turn the page into content that people find useful and valuable. You may simply need to rewrite the page with a different spin on the subject. Alternately, if it doesn’t make sense to rewrite the page, then the best thing to do is delete the page.

Don't be afraid to delete non-performing pages. In the long run, deletion can help your overall ranking.

Google Video Tutorial About Ranking

Watch the Google Video Tutorial About Ranking

Google has an excellent video tutorial that shows how websites are ranked. The video is only 5:24 in length and clarifies the primary criteria for ranking. One criteria is relevance and the other is importance. Although there are over 200 components that are involved with ranking, relevance and importance are by far the most critical.

Inactivity is Only Part of the Ranking Equation

As a content writer you are fortunate that Google re-analyzes your site on a regular basis. Soon after making changes to your site, as Google re-crawls your site, your changes are reflected in the rankings.

Inactivity is only part of the equation, and Google does not provide a definitive answer regarding time lapse between visitors.

While it is important to have people visit your web site and interact with information on your web site by linking and sharing your site with others, the number of times people have visited your site is not as important as the quality and relevance of information found in relation to search queries of readers.

Higher Author Score Means Higher Page Ranks

A higher score will mean a higher page rank.
A higher score will mean a higher page rank. | Source

Author Rank Means High Quality Content Rises Higher

Google is making a convertive effort to ensure that search results provide readers with high quality content.To that end, Google is fine-tuning a rating system referred to as Author Rank. Author Rank is a rating system which ranks an author's content for relevance. Authors will be given a grade as to whether or not the content they provide meets Google's standards of being high quality and useful in relation to the search query.

In the past, through Search Engine Optimization (SEO), excessive backlinks could help poorly written content reach the top of the page simply because of the number of links. With Author Rank, authors are given a grade for the content they provide. This would mean that an author could be given a high grade for well written content and a low grade for poorly written content. Google's intent with Author Rank is to make sure that only the best, authoritative content on a particular subject makes it to the top of the Google search results page.

As an author, your primary concern is to make sure you create authoritative, valuable content that others will want to share. Be the author Google and readers can rely on for content that is rich and provides the answer people are searching for.

If you are an author who provides valuable, authoritative, and trustworthy content, then the Author Rank grading system will be a benefit to you. Your work will be recognized as high quality and your content is more likely to be ranked higher in search engine results.

Author Rank and Google+

Setting up a Google+ profile will be beneficial to your Author Rank.
Setting up a Google+ profile will be beneficial to your Author Rank. | Source

Get Prepared for Author Rank

The word on the street is that Author Rank will be closely tied to Google+. Google uses your "in circles" count to determine your Author Rank. So the first suggestion is to get yourself set up on Google+. Create a Google+ profile and author identity. Start engaging with Google+ by posting and commenting, and replying to comments. Develop presence with a following of readers. Basically, you just want to be involved with Google+ as much as possible.

In getting prepared for Author Rank, keep the following two things in mind:

  1. Establish a Google+ presence.
  2. Write rich and valuable content that users can rely on and want to share with other readers.

If you commit to the above two things, you are setting yourself up to be a well-respected internet content writer with a higher than average Author Rank.

Keep Your Content Relevant

With Google, it's all about relevance. So, before you publish content, you always want to ask yourself two very important questions:

  1. How relevant is this content to search requests?
    This is where your skill of keyword analyzation becomes handy in helping you write valuable information about topics people are interested in reading and able to find with keyword searches.
  2. Is this content relevant on the page to which I am publishing it?
    This is where your skill of writing and publishing related topics become vitally important to your success as a content writer.

More by this Author


Comments 71 comments

MarleneB profile image

MarleneB 17 months ago from Northern California, USA Author

Hi Dianemae. You are wise. Fine-tuning and bringing hubs up to date keeps them "current" in the eyes of Google.


Dianemae profile image

Dianemae 17 months ago

Great hub. I have been looking to go back and redo some original hubs and gave some great advice.


MarleneB profile image

MarleneB 17 months ago from Northern California, USA Author

Hi skperdon. Thank you very much for your feedback. It took me a while to get it all straight in my mind at first. But, like you plan to do, I kept reading and re-reading publications about author rank until it finally sunk in.


skperdon profile image

skperdon 17 months ago from Canada

I find the information in your hub very useful. I'll come back and read it again until I'm sure that I understand everything. Thanks for sharing the your informative hub MarleneB.


MarleneB profile image

MarleneB 18 months ago from Northern California, USA Author

Hello justmesuzanne. Thank you so much for the compliment. With all the changes that are constant in the online writing world, I hope these tips will help writers stay on top of it all.


justmesuzanne profile image

justmesuzanne 18 months ago from Texas

Very valuable information! Thanks! Voted up, useful and interesting! :)


MarleneB profile image

MarleneB 19 months ago from Northern California, USA Author

Yes, Jacobb9205. Staying current is what will keep your content active and viewed by many.


Jacobb9205 profile image

Jacobb9205 20 months ago from Gloucestershire

MarleneB, Yes, it's not easy for sure! Yeah that's true, keeping up to date is essential!


MarleneB profile image

MarleneB 20 months ago from Northern California, USA Author

Hello Jacobb9205. I am glad that the information is helpful. Writing content for the internet is not always easy because things change on a daily basis. The only thing we can do is keep up-to-date on what the criteria is for staying "in the game."


Jacobb9205 profile image

Jacobb9205 20 months ago from Gloucestershire

Thank you for this it gave me a better description about why low quality content is harming my writing.


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

Thank you, Benjamin Chege! Your positive feedback is encouraging. The thing I hope readers take away from this hub is exactly the points you mentioned - that content needs to be helpful, relevant, and interesting enough that readers take time to engage by leaving comments and sharing with others.


Benjamin Chege 3 years ago

Hi Marlene B. I wish every hubber read this hub over and over in their career. All of us would live happily ever after in the industry. High-quality content and interaction with readers prove that the article is not only relevant, but also personally helpful to the readers. Anyone who asks the search engine something has a right to the most relevant and important content. Great article you have here. Voted up, useful, awesome and beautiful.


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

Thank you for your compliment, Joseph Muendo. I am humbled to read such positive feedback.


Joseph Muendo profile image

Joseph Muendo 3 years ago from Nairobi, Kenya

Quality , very informative hub. voted up and shared


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

Paul Kuehn - Hi Paul, thank you for your comment as it goes to confirm how important it is to visit our web pages every now and then to update and refine it for better ranking. Yes. Google+ is going to be a critical component in Google ranking in the near future, so it is important to get started in that arena, as well.

suzettenaples - Thank you for your comment. Like you, in some cases, when I have left certain content alone, it has come back to being active. I wish there was a magic formula I could follow to know for sure. But, it looks like you are taking good care of your content because it is working out well for you.


suzettenaples profile image

suzettenaples 3 years ago from Taos, NM

Excellent hub full of interesting and relevant information. You are correct in your suggestions and analysis. Thanks for sharing this. I update and revive certain hubs, but if a hub is inactive I don't remove it. I leave it and I have found it eventually becomes active again when traffic picks up on it. There are different strategies for optimal hub traffic. Thanks so much for your information and suggestions.


Paul Kuehn profile image

Paul Kuehn 3 years ago from Udorn City, Thailand

MarleneB,

I found this article to be especially interesting and useful. My scores and views has steadily increased as I have written better content and interacted more with the Hubpage community. I didn't realize that Google Plus was that important in getting a higher Google ranking. Thanks for all of the useful tips. Voted up and sharing with followers.


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

Thank you, beingwell. Your feedback is truly valuable to me. I am glad it is helpful to you and all who read it.


beingwell profile image

beingwell 3 years ago from Bangkok

This is really helpful, marlene. Voting up and shared.


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

Hi Indian Chef . I don't think Google has come out with Author Rank yet. If they have, I haven't heard about it. I have a Google news feed set so that when the buzz starts about Author Rank, I'll come back here to update the hub. And, no I don't think it has anything to do with HubPages. This is a total Google thing.


Indian Chef profile image

Indian Chef 3 years ago from New Delhi India

Very useful info marlene B. Have google already came with author rank or is it still working on it. Does the low rank of hubpages has something to do with it?


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

wqaindia, lex123, and shampa sadhya - Thank you very much for your positive comments. As we all know, Google is large and in charge, and if we want to be successful as online writers, we would serve ourselves well to adhere to their processes and standards.


wqaindia profile image

wqaindia 3 years ago from Rajpura 140401 Punjab India

I think the content adjudged best remains best in the future too. Google needs to find ways and means to allow future generations to dig in the past to keep "Active the Past into the Future so as to make it History" and everyone has the right to now History of inactive Google Ranked Authors.


lex123 profile image

lex123 3 years ago

very useful and well explained hub. Thanks for writing this.


shampa sadhya profile image

shampa sadhya 3 years ago from NEW DELHI, INDIA

Voted up and useful!

A very informative article and you have written it very clearly. Sharing and pinning!


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

Hi rajan jolly. Thank you for reading again. This hub went dormant for a while. I updated it with the information I know about Author Rank, then re-published. Currently, all anyone knows is that Google is releasing Author Rank "soon". But, no one knows exactly when. I plan on coming back to this hub and updating it as soon as I know more.


rajan jolly profile image

rajan jolly 3 years ago from From Mumbai, presently in Jalandhar,INDIA.

Glad to be reading it again, Marlene. Any idea when Google is coming out with Author rank? This info will be pretty useful to the readers as well I guess.

Voted up.


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

Hi ChitrangadaSharan! Google is working hard to reward writers of good content. Remember, holiday content is OK, so long as it is relevant to the page you are publishing it to. Thanks so much for your visit.


ChitrangadaSharan profile image

ChitrangadaSharan 3 years ago from New Delhi, India

Very informative hub....learnt a lot about how google views the content part, with special reference to seasonal hubs.

Thanks for sharing the knowledge.


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

Hi alocsin. I'm with you regarding rewriting hubs. If I can add something to a hub to make it better, then I'll do it. Spending a lot of time on an old hub sometimes takes longer than starting a new hub from scratch. And, you are right about how new hubs are viewed in Google. A brand new hub is more likely to be crawled sooner than an old, rewritten hub. Thank you for your feedback.


alocsin profile image

alocsin 3 years ago from Orange County, CA

If it takes too long for me to rewrite an old Hub, I'd just as soon delete it and start over. Google will see it as a fresh attempt as well and crawl it, which I think is better than trying to figure out when it will take a look at an old site, if ever. Voting this Up and Useful.


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

Hi CyclingFitness! Google doesn't consider festive and holiday content as low quality. The issue of festive and holiday content is in regard to page ranking. If you have a high quality holiday article, you won't be knocked down for quality. On the other hand, your article may not be ranked high enough for anyone to find if the article is not placed correctly. Good high quality holiday articles get ranked down when they are not placed correctly. It's about placement.

For example, if you write about bikes and are recognized for your expertise in this subject and then place an article titled "How to Make a Christmas Wreath" on your page, then that page is down graded because now you have placed on that page, an article that is not related to bikes. On the other hand, if you write an article titled "What to Look for When Buying a Bike as a Christmas Gift", that would be a great article to put on your page because it is perfectly related to the overall content of your page.

Does that make sense? Let me know. It is a concept that is truly important for internet success.


CyclingFitness profile image

CyclingFitness 3 years ago from Nottingham UK

Why would seasonal such as Christmas content be considered to be of poor quality for google? Christmas certainly is a very profitable time for google where companies pay out large amounts of money for adwords and adsense campaigns.

There are also a large number of situations where seasonal content is very relevant to a site. Speaking as someone who writes primarily on sports and sports training- Winter and Summer provide completely different sporting focuses that an authoritative site will need to address. By added that authority aspect you've generated your information above would mean that by adding articles on Christmas would mean you're taking away your authority.


MarleneB profile image

MarleneB 3 years ago from Northern California, USA Author

Hello rajan jolly, the answer I give here is based on my opinion only and is based on how I interpret the information I have read in Google's webmaster guide.

Pretty much, it is like this - Good content is the most important factor. Second to good content is relevance. If you have, let's say, a gift ideas website and this website is entirely devoted to holiday or festive content, then that is the absolute perfect scenario. Any holiday or festive content that you write for that website is relevant and is likely to receive readership throughout the year. It will (most likely) be ranked high because the content is highly relevant to the website.

On the other hand, let's say you have a general based website and place holiday or festive content on that website, then that page would be ranked lower because the content is not necessarily relevant to the website.

Google is really keen on the concept of niche-based domains. As HubPages writers, we have a sub-domain (our profile page). While HubPages allows us to write about whatever we want, overall, it is in our best interest to focus on a niche and write about that in order to keep the content on our sub-domain relevant.

Right now, my own sub-domain consists of various topics. In the eyes of Google, any content that I post on my sub-domain could be considered not relevant. My focus going into the next year is to find a niche and write about that one and only niche. That way, when I post content, it will be considered relevant and it will have a better chance of being seen on the internet.

I hope this helps. Please feel free to share your own thoughts and ideas. I must say, I enjoy reading your hubs and it seems like you have a really good niche that is working.

If I were to write a holiday or festive article right now, I would post it to a blog or website that I have devoted entirely to holiday or festive content.


rajan jolly profile image

rajan jolly 3 years ago from From Mumbai, presently in Jalandhar,INDIA.

Interesting information Marlene. Am just wondering if holiday or festival hubs are not getting views the year round what is the best way to handle them so that they do not affect one's website negatively? Any suggestions?

Voted up and interesting.


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Hi rajan jolly, in the internet writer's world, we know that content is king! Great content is the name of the game in such a way that in order to be successful, we must get a handle on writing content that readers want to read. I must take a moment to compliment you, because you always write well and you write about things I truly enjoy reading. Thank you for your positive feedback.


rajan jolly profile image

rajan jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

Very interesting and useful pointers but content ranks at the top and glad you underline this point and the rest follow.

Great job. voted up, useful.


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Thanks, Missy Mac. I have discovered that if I want to be an internet writer, then it would suit me to discover what Google expects of writers. Thank you for your wonderful words of encouragement.


Missy Mac profile image

Missy Mac 4 years ago from Illinois

Thanks for this great article. I have been writing for three months and endeavor to find the right writing strategies. This article provides clearer Google expectations. Thanks again!


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

You are very inspirational, GoldenThreadPress. Like you, I do hope that what I do is helpful. Thank you for your positive feedback.


GoldenThreadPress 4 years ago

Great Hub! I appreciate the time you put into providing the details on just what makes a good Hub so that Google will read it properly and rank it high. I believe that Hubs are works in progress, much like my garden. I tweak it hear and there. Nice to know that what I am doing will hopefully keep my Hubs up on the World Wide Web. Best Regards--Deb


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Hi Peggy W. It's kind of difficult thing to do - find that one and only niche and write on that alone. I write about a number of different topics here at HubPages, but I have learned that I receive more solid results from my niche websites and blogs. Plain and simply, that is what Google likes.

You ask a difficult question to answer, nevertheless I will answer to the best of my ability and based upon my own personal experience which may be different than others. Here goes - If I only have one or two holiday pages among other general topic pages, then I would take the holiday pages down. If I could re-write the holiday pages so that they are generic content, then I would re-write them. I took one of my hubs which was a holiday hub, getting little traffic, and re-wrote it to make it a general topic hub and all of a sudden it is seeing much more traffic. In my opinion, one or two comments in the off-season is not enough to justify keeping holiday content up. Taking the holiday page down and bringing it back up is no guarantee that the search engines are going to find it in time for the holidays, so, that is a risky strategy.

That's just my personal experience speaking here. I hope this helps.


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Hello L.L. Woodard. Thank you for your vote of cofidence. You are absolutely right - content is king! Good content will satisfy your readers and take you to the top.


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Hi Gypsy Rose Lee, thank you for your positive comment and for sharing. I truly do appreciate your support.


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Hi Brett - good question. While there are are several automated sources on the internet that will rank your pages, I venture out to say that they may not be reliable enough to be helpful. Unless these programs are running neck and neck with Google and changing their algorithms right alongside with Google, then I would not rely on them.

Unfortunately, when Google changes the game, then we have to manually adjust our websites accordingly in order to stay in the game. It's tedious work and if you are like me, you don't have a team of people to comb through each page and fix them. You have to manually go through and do it one page at a time. Here is what I would suggest and what I have done with my own websites.

Take a look at each page and make sure it has a title with a keyword search term. And, when I say keyword search term, I mean - a word that people are likely to type when searching for that page.

After you determine the keyword search term, make sure that keyword search term is used in the description of that page. Also, make sure the keyword search term is used in the first paragraph of that page and the last paragraph of that page.

Throughout the page, use the keyword in a way that makes sense to the reader, but use the keyword at least once in each paragraph (so long as it makes sense). Personally, I try to use the keyword at least three times on a page that contains 1200 words.

Oh, speaking of words, Google likes to see at least 500 words on a page. If I have only 500 words on a page, then (in addition to the description) I use the keyword once in the first paragraph, once in the last paragraph, and at least once in the body of the content.

The reason it is important to use the keyword is because the keyword is what tells the search engines how relevant the content is to the title. The search engines can't read, so the only way the search engines determine relevance is in seeing how often the keyword is used throughout the page.

Finally, each page should have a single focus so as not to confuse the search robots.

I know it is a lot of work to go through a website page-by-page, but it is BEST way get things right. I wish there was a magically quick solution, but to me, this is the minimal effort that should go into determining whether or not a page will be "liked" by Google.


Peggy W profile image

Peggy W 4 years ago from Houston, Texas

Hi Marlene,

I can understand your explanation of keeping writings about all Christmas related things on one website and, for instance, all Easter related topics on another. But if one writes on a number of subjects on HubPages and some of them are seasonal, are you saying that it drags down our entire site? Should we inactivate them for say 10 months of the year and then reactivate them closer to the season? Occasionally I will get a comment on a seasonal hub not in the same season. Just curious... Up votes!


L.L. Woodard profile image

L.L. Woodard 4 years ago from Oklahoma City

In summation of what I learned from the information you've presented here, content is king. I find that reassuring, rather than relying on so many other details.

Thanks for the information. Voted up and Shared.


Gypsy Rose Lee profile image

Gypsy Rose Lee 4 years ago from Riga, Latvia

Thanks you for this very informative and useful hub. Will look over my content to see what needs revamping or dumping. Will bookmark for more reference and passing on.


Brett.Tesol profile image

Brett.Tesol 4 years ago from Somewhere in Asia

I returned to this, because I recently bought the website, which although it ranks well, has got an incredible amount of content that may or may not be high quality. Hence I was wondering if you know where you find out which pages rank and well, or the pages which Google doesn't like. As I would like to remove these from the website and improve the quality of the site. However, with over 1300 posts, it would take a long time to read every page.

If you have any suggestions, I would very much like to hear them.

Sharing, pinning, tweeting, up and useful.


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Thank you very much, GlstngRosePetals. I am glad to have your feedback.


GlstngRosePetals profile image

GlstngRosePetals 4 years ago from Wouldn't You Like To Know

Great info. A nice understanding of the ratings. Voted up!!


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Hi internpete. I enjoy reading hubs, and like you, I have found some hubs to be of less than stellar quality - fewer now that the "idle" hub program has been put into place. Nevertheless, some less than par hubs slip through the cracks. As hubbers, we are a unit, so I am grateful for the new program because the sub standard hubs hurt the higher quality hubs as a whole. Thank you for stopping by and for leaving your comment.


internpete profile image

internpete 4 years ago from At the Beach in Florida

Good hub, I see a lot of low quality stuff even here on hubpages which makes me wonder why the authors are even bothering to write anything. These are good tips for everyone to keep in mind. Thanks for the reminder!


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Hello billybuc, I know exactly what you mean. Every day there is something new to learn about being an online writer. I struggle to keep up and wish I could hire someone to take care of the SEO stuff. But, such is not the case because I can't afford it, so I shall continue to struggle and share what I've learned along the way.


billybuc profile image

billybuc 4 years ago from Olympia, WA

That was helpful information! I really am brain-dead when it comes to Google and rankings and whatever else I'm supposed to know but don't. All I know how to do is write....I think I need a computer techie working alongside of me.

Thanks for the info; very helpful.


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Brett and Thundermama, thank you very much for commenting.

Google is making it known that what they want from content writers is for us to be more aware of the content we provide and Google has set out to let us know what steps we can take to measure and fix low quality content.

When I analyze my pages, I first determine who the audience is. If the content is geared for seasonal readers, then Google considers it low quality for my overall site since the information is only pertinent for a small portion of the year and does not contribute to the overall focus of my site. On the other hand, if I have a web site that is dedicated to, say Christmas trees, and all of my content is related to Christmas trees, then anything I write about Christmas trees would be relevant and would not hurt my site.

I look at the page and determine what the MAIN focus of that page is. I pick one subject and make sure everything on that page is dedicated to that one subject. If I have a page that addresses more than one subject, I now separate the subjects and write content for each separate page with a single focus.

For me, keywords come into play only with regard to determining the subject of the page. Then, once I have identified the keyword/subject, then I make sure the keyword is in the title, description, the first paragraph, then sensibly throughout the page. The search engine robots cannot read, so the use of keywords throughout the content "teaches" the search engine robots what that page is all about. I don't have to go overboard with the usage of keywords. I use them where they would naturally appear. At the same time, I know that if I do not use the keyword in the title, the robot is not going to know what the page is about. And, if I don't use the keywords in the content, again the robot won’t know what the page is about.

The most important thing I do is - ANSWER a QUESTION! I don't have to write my title in the form of a question, but as I write content, I must always be aware that I should be answering a question in my content. Now that I am going through my websites, blogs, and hubs, I see where there are some pages that just ramble on without answering a question. The pages that I have recently tended to are seeing more traffic than in the past and I think that's because I'm more conscientious now and taking steps to fine tune my content to be more relevant to internet searchers. I always want the reader to walk away with something in their hand (so to speak). So, answering a question is a virtual way to do that.


Thundermama profile image

Thundermama 4 years ago from Canada

This was extremely helpful and gave me some food for thought when editing my lower ranked hubs. Superb advice. Voted up and sharing.


Brett.Tesol profile image

Brett.Tesol 4 years ago from Somewhere in Asia

Very good advice for Hubbers and bloggers, well anyone with a website really. However, do you know how to easily find which pages need to be edited? Obviously on Hubpages it is marker now, but on your own sites ...

Shared, up, useful and pinned.


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Hi Steve West, spring cleaning is a good way to think about the process of going through our hubs to spruce them up - polishing them to reintroduce them to the public. I have found that when I tidy up my hubs, they begin to receive more interest, as if they are new again. Thank you for reading and for leaving your comment.


Steve West profile image

Steve West 4 years ago from Myrtle Beach, South Carolina

Good advice. I am going to re-edit all of my content starting now. Post-by-post I am going to check for errors and give my hubs a little bit of a spring cleaning. Thanks again.


Faith Reaper profile image

Faith Reaper 4 years ago from southern USA

Thanks so much Marlene. I appreciate the information. Yes, I am trying to learn one thing at a time too, but I believe you are way ahead. God bless. In His Love, Faith Reaper


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Thank you for your positive feedback.

sandrabusby - Writing online is a profession in which I eventually want to earn a decent income. So, I thought it was time to learn what it takes to satisfy the objectives of Google.

BlissfulWriter - I agree with you about the video. Zappos is in the news a lot because of their excellent customer service. I am glad you enjoyed it.


BlissfulWriter profile image

BlissfulWriter 4 years ago

That is a very informative video.


sandrabusby profile image

sandrabusby 4 years ago from Tuscaloosa, Alabama, USA

Thanks, MarleneB, for bringing some objetivity to this topic. Voted up and shared.


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

LauraGSpeaks - I don't have any current sleepers, but I did have two in the beginning of the installation of HubPages' new program. I decided to fix them and everything is fine now.

chrisinhawaii - I know what you mean by boring content. One of the hubs I wrote was put to sleep. I already knew it was boring because of the nature of the subject. Sometimes, you just can't make a subject exciting. But, to bring the hub back to life, I shortened it and changed the focus. Now, it is doing better than it ever did.

Arlene - Only one Zzz? I had two of them. One was a holiday hub and the other was just plain boring. Instead of deleting them, I decided to change the titles and on the holiday hub, I took out all references to "holiday" and made it a general purpose hub. The boring one didn't have to go through a major overhaul; it just needed to be shortened and angled differently in order to appeal to a wider audience. Currently, I am Zzz free. That is... until something else falls down.

I get it, though. Information does need to be kept fresh and alive. The fear of hubs going idle will keep us reviewing our hubs on a regular basis, which will keep readers interested in what we write.

Faith Reaper - You are an excellent writer. I have found the Google Webmaster Tutorials to be most helpful in learning all this stuff. I'm still not up to par on all of it, but every week I try to learn a new thing - just one thing at a time, otherwise I would be overwhelmed.


Faith Reaper profile image

Faith Reaper 4 years ago from southern USA

I was just talking about this very subject with another hubber friend. This is a very informative and helpful hub. I have been attempting to learn about SEO implementation, but I have not been very successful, but that is another subject for another day. A dear hubber friend has been helping me, so maybe I will get there eventually. Thanks for sharing this information here, as it is very helpful. In His Love, Faith Reaper


Arlene V. Poma 4 years ago

It's tough to find something that hasn't been covered, but you have to give your best effort. None of my Hubs right now bear the dreaded Zzz, but knowing that Zzz can appear at any time will keep you on your toes. I'm not going to wait until the next rumble. It is best to keep tending the flock. This is what my one Zzz has taught me.


chrisinhawaii 4 years ago

Like you said, taking those boring, saturated topics and coming up with a unique perspective is so important...thanks for that reminder!

I was kind of in a rut, writing "boring" little articles for textbroker. I hate writing articles that are so salesy and irrelevant...just to make a few bucks. But, that's what the clients want, so...ugh...

Thanks for a great little hub. Voted up!


LauraGSpeaks profile image

LauraGSpeaks 4 years ago from Raleigh, NC

Very informative hub. Though none of my hubs are current sleepers, I have a couple with low traffic that I need to revamp or possibly delete.


MarleneB profile image

MarleneB 4 years ago from Northern California, USA Author

Thank you for reading and for your positive feedback. I just clicked on the link and read your hub. It is excellent and reiterates how important we all are to the overall success of HubPages.


Routledge profile image

Routledge 4 years ago

http://hubpages.com/community/Hub-Quality-Affects-...

Just wrote this this morning. Same topic. Very informative. Thank you!

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