How to Find High Traffic Topics with Google Suggest
I hate the Keyword Tool (Or as it's now called, The Keyword Planner). I haven't used it in years, mostly because I found it a strange way to get serious topic ideas. For the last few years I've been using Google suggest instead.
I've had great success with Google Suggest (I can thank it, in the most part, for the 20,000 visitors a day I get to my pregnancy website). It gives me a real idea of what people are searching for, includes longtail keywords, and gives me a chance to also scan search results quickly for new topic ideas. Plus it has the bonus of being free and easily accessible.
With no further ado, here's how I use Google suggest to find good titles, then put them to use.
What is Google Suggest?
Google suggest is a list of suggestions generated by Google as you search. These suggestions are based on common words and phrases that people regularly type into Google.
Why Should You Use Google Suggest to Find Topics?
There are plenty of reasons that you should use Google suggest to find fantastic topics that no one is writing about. Here are a few:
- You can see what questions real people are trying to find answers about.
- Suggestions are based on real searches, so you know they get at least some traffic already.
- Using the right starter keywords in Google suggest (read more below) is a great way to find topics that authority sites have overlooked or aren't writing about.
- Many big sites write content based on the Google Keyword Planner or other fancy SEO tools, not real human searches.
- Even if you already have a general topic in mind Google suggest can help you phrase your title to match what people are typing in, including alternate words, synonyms and slang or phrasing.
How to Do A Google Suggest Search
It's easy to search using Google Suggest.
- Start typing any word into the Google search box.
- Look at the drop down list of suggestions and click on one which you either know about or find interesting.
Tips for Using Google Suggest Easily
- You can search using any combination of words, even if they don't create a logical sentence. Google will give you suggestions which include your keywords (see image 1).
- Less is better. Start out with two or three words then narrow them down more if you see a way to do so.
- Don't just use the main words that most people type into Google. Look for synonyms or related words and topics. For instance, instead of just flowers try roses, plants, leafy plants etc.
- Use pronouns to find topics that people are searching for that are more personalised. For instance I have, My plant is, or When will I (see image 2).
Ideas: Starter Phrases for Google Suggest
Not sure what to type into Google suggest? The 5 W+H and pronouns both work well! Here are some examples:
- What do [word]
- Where does [word]
- Why do [word]
- When does [word]
- Who is the [word]
- My [word] is
- I feel [word]
Not specific enough still? Try adding a single letter at a time from the alphabet to your phrase to narrow down even more specific search terms.
- When flowers n
- When flowers o
- When flowers p
How to Check the Competition on Google Suggest Topics
Once I've found an interesting topic I look at the results that come up for it in Google search. If they're all on sites such as Yahoo answers, forums or wikipedia, I find that they're usually easy to beat. For further information on how I check competition, check out my guide.
Incorporating Google Suggestions into Titles
I find that the two best ways to create awesome titles are:
- Creating lists. More specifically, the longest lists on the Internet. It's easy to do this, by collating the content from other related lists, forum posts and Yahoo answers into one article.
- Using a question as a title. Because people don't Google answers, they Google questions.
I also find that I can often use multiple Google suggestions in one title, so I can get traffic on multiple topics at once. I'll use an example from a recent post on one of my websites.
Can I Wear Contacts, Jewelry, Bra or Nail Polish During Labor or Csection?
Which was based on four questions:
- Can I wear contacts during labor?
- Can I wear a bra during labor?
- Can I wear nail polish during labor?
- Can I wear jewelry during labor?
And the last step...
I always add an MFP (Made for Pinterest) image onto my content, including the title in the description of the image. It's a great way to encourage Google visitors to pin the article straight to their own Pinterest boards, so you can get Pinterest traffic with no work on your part (other than creating the image of course!) Including the title in the image description means that the title will be included on Pinterest, increasing your article's SEO when it's repinned.
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