How to Increase Traffic to Your Hub, Blog or Web Page
Egotism, Narcissism or Altruism?
Whatever your reason for writing, presumably you wouldn't be doing it unless you intend someone to read your content! If you make some revenue from affiliate schemes, so much the better. Increasing traffic to a hub or other type of webpage is all about writing well laid out, original, quality material which is comprehensive, rich in natural keyword content and provides users with all the information in one place without having to piece it together from various webpages. Marketing is vitally important so you need to get the word out, make your presence known on other websites and establish backlinks. This hub gives you some tips on how to do this.
A "hub" is an article on this site, HubPages.com
Promotion, Promotion, Promotion !!!
SEO (Search Engine Optimization)
When someone uses a search engine such as Yahoo Search, Google or Bing to look for information on a topic, millions of search results can be generated. SEO is the process whereby a site is made more visible and higher ranking in the results. This can be accomplished by optimizing keywords and site layout, reducing loading time, making the site mobile friendly, and also making it easier for search engines to index the site.
Early search engine ranking algorithms relied heavily on keyword content of pages for ranking purposes. However this meant that webpage designers could cheat the system and resort to "keyword stuffing" to increase rank. Page ranking algorithms are now more sophisticated and rely on many factors such as the quality and relevance of inbound or back links.
Pick a Good Hub Title
A good hub title with relevant keywords improves the chances of your hub showing up in Google searches. However even if it doesn't, If you pick a catchy hub title, a searcher may be curious and more likely to click on the link. Now unfortunately popular titles such as "How to make money fast" or "How to lose weight" are going to face lots of competition. You can use Google Adwords to try out different titles and see which keywords are searched for most frequently but for which there is low competition.
Use Lots of Relevant Keywords to Generate Organic Traffic
Write material with rich keyword content, however don't overdo it. Excessive use of keywords, or repeating them and using them out of context to try to improve ranking, known as "keyword stuffing", is frowned upon by Google and can actually harm ranking. Its better to write naturally, while trying to include as many keywords which are relevant to the context of the webpage.
While Hubpages members or visitors can reach your hub from the "Discover More Hubs" section at the bottom of pages, there is a greater potential of generating traffic from users searching for information on Google, Yahoo or other search engines. This is known as "organic" traffic. So try and think of as many relevant keywords as possible. Use them in a natural way, and work them into your article. If you are familiar with Google Analytics, you can check which words were used to find your webpage and add any keywords or phrases which were used as part of the search term, but which were missing from the text of your page.
See link for Google content guidelines: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
Keyword Research Using the Google Keywords Tool
Keyword research is vitally important to ascertain what search terms people are actually typing into their search engines. The Google Adwords Keywords Tool is useful for coming up with suggestions for keywords to add to your hub. This tool allows you to submit your webpage, from which it generates a table of keyword ideas along with the search frequency for the keyword and competition from advertisers. See link below.
Use Hashtags to Categorize Your Content
Add hashtags (eg, #health, #fitness #DIY ) in the description field whenever you pin, tweet, post to Facebook or bookmark your content on any similar sites. If you don't use hashtags, only your followers will see your tweets. By using hashtags, you potentially increase your audience. If a user clicks on a hashtag in a post or search for a hashtag, they are presented with a list of posts by other users which include this tag. If you used this hashtag, with a bit of luck your pin may appear in the list.
Seasonal and Evergreen Topics
Seasonal topics are obviously only going to receive a peak in traffic at the relevant time. Not many people are going to be searching for information on how to make Christmas decorations in the middle of summer, or how to garden in the winter! Also if you write about current topics, interest may dwindle over time. An evergreen topic will generate interest throughout the year and long into the future. So for example a hub about a disease or disorder will always be popular.
Tell Google About Your Webpage
Usually this is automatic and webpages are eventually crawled and indexed by Google. In any case you can submit your webpage URL to Google here: https://www.google.com/webmasters/tools/submit-url?pli=1
Social Media - Networking and Bookmarking Sites
Let everyone know about your page on social media sites such as Facebook, Twitter, Redgage and Google+. You can join "communities" on Google+ and post tips or links back to your Google+ profile / webpage. Alternatively create your own community, invite contacts and build ties. If your Hub or page includes an image, you can "pin" it to a board on the Pinterest.com website and this will link back to your hub. Flipboard is a bookmarking site similar to Pinterest and has the potential to generate a spike, albeit temporary, in traffic if a user with lots of followers "flips" your page.
Now the problem with tweeting is that if your followers follow lots of other people, your tweet can get lost in their feed, unless they specifically check your account and your tweets. However if lots of people re-tweet, your twitter post can go viral and your traffic can go through the roof.
You can also post links to social media and entertainment/discovery engines/social bookmarking websites e.g. Reddit, Stumbleupon, Digg and Delicious.
The obvious advantageous of posting to these sites is that not only do you get visits from viewers who see your initial posting, there is always the potential of users re-posting/sharing and a popular post can go viral.
Remember there is a fine line between promotion and spamming. Overpromoting your website can p off website owners and visitors. You can even be "shadow banned" without even knowing it. This means that even though you can see your own content, it won't be visible to visitors to the site. If you bookmark, try to balance links or photos you add with content from other sites also.
Social bookmarking may drive some direct traffic to your page, especially if a pin goes viral and is repeatedly re-pinned by users and then gets clicked on. However Google has become wise to self-promotion on these type of sites so backlinks have become devalued and no longer have the same affect on page ranking as they used to.
Question/Answer Sites and Forums
You can join forums which are relevant to the content which you write about. Create your profile and add a link back to your hub or website. Some forums allow you to append a signature to the bottom of every post. This could be a link to your hub or Hubpages profile. Answer lots of questions and answers to improve your presence on the site.
Examples of forums:
You could also register with Question/Answer sites such as
and post links at the ends of answers or in your profile.
Promoting Hubs on YouTube
You can upload videos to Youtube and add backlinks or even make a video about your hubs. The video could be a slideshow portfolio of your hubs.
Use Images - Photographs, Diagrams, Illustrations or Abstract Graphics
As they say, "A picture tells a thousand words". There's nothing worse then a Twitter feed with just plain text - It's plain boring!. So liven up your tweets, or postings on other social media with a photo, diagram, illustration or some form of graphic. If you can't create your own, you can use public domain or Creative Commons images from sites such as Pixabay.com
Use the HubPages Widget
Get the HTML code for the Hubpages widget here: http://hubpages.com/my/hubs/stats and paste it into an HTML box on your website or blog. The widget provides an up to date list of your published hubs.
Use a Twitter Widget
Copy a snippet of code (which Twitter will generate for you) onto your website for displaying your twitter feed. You never know, you may gain some followers!
Comment on Hubs
Leave constructive comments on other members hubs, or websites which allow commenting. Someone may just look at your profile and follow the link to your page.
Popular or Obscure Topics?
Its debatable whether its better to write about popular or obscure topics. A popular or general topic will be searched for more frequently but you face competition from lots of other authors. A more specialized topic will be searched for less. however less people are likely to have written about it and competition is lower.
Online Showcasing Communities
If you have an interest in photography, you can submit photos to online showcasing sites such as Deviantart.com . If you become popular on the site, viewers may look at your profile and follow the link back here, or to your Twitter or Facebook account.
Big brother Google is watching you so don't try to game the system by resorting to spamdexing, otherwise your page rank may suffer! As the portmanteau suggests, this is a combination of spamming and indexing and an attempt to beat the system. Keyword stuffing, and using isolated lists of keywords, duplicating webpages, using hidden or small text to attract searches, creating scraper sites to direct searches to your page, paying for lots of backlinks and spamming the comment sections of non related blogs are all examples of this activity.
This guide on Free SEO News, outlines backlinks that Google does not like:
Use Google Analytics to Monitor Traffic to Webpages
The Google Analytics tool is useful for determining the nature of traffic reaching a webpage. It provides information about visitors to your site: their country and region, search terms, referral source and lots more.
Improve, Improve, Improve !!!
My motto is "If a job is being done it should be done right" (not that I always practice what I preach!). So edit and improve your hubs constantly. If a surfer lands on your page, the least you can do is to to provide the information they require in a comprehensive, easy to follow manner, or entertain them if you "specialize" in creative writing. While it mightn't necessarily increase traffic, this gives a good impression and they may bookmark your page and return in the future. Hopefully they will "like" the article, pin it to Pinterest or Tweet it.
Make sure your content is grammatically correct and without spelling errors. Re-adjust the layout so that your hub is easy to navigate. Use bullet points and numbered steps if necessary (rather than long extended paragraphs) to illustrate points. Add extra content as you think of it and compliment the text with lots of photos or diagrams. If you can take your own photos, so much the better. Photos should be properly attributed with links back to the source.
Checkout the Hupages Frequently Answered Questions for more information on how to find success on HubPages:
If you found this useful, please take the time to pin or tweet it. You might also be interested in some related reading:
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