How to Interpret Your Visitor Statistics on Hubpages

Understanding your Hubpage and Adsense Statistics is Key to Increasing Your Advertising Revenue
Understanding your Hubpage and Adsense Statistics is Key to Increasing Your Advertising Revenue | Source
Adsnese and Visitor Log Statistics
Adsnese and Visitor Log Statistics

This article explains how to make sense of your visitor statistics on a revenue sharing website such as Hubpages.

If you track your stats on Hubpages and in your Adsense control panel you may have noticed that your adsense and hubpages stats do not correspond. In many cases, the number of visitors recorded by hubpages is considerably greater than what is recorded by Adsense.

Is there a glitch? Are you not getting credit for all of your visitors?


Rest assured that figures are correct. Hubpages and Google Adsense are measuring different things. Hubpages numbers show the total number of people who visited your site, while Google Adsense measures how many times your adsense ads were displayed.

Why are the two numbers different? Because Hubpages is a revenue sharing website which means that when someone visits your hub, some times they see an Adsense ad "owned" by hubpages and sometimes they see one "owned" by you. When I say that the ad is "owned" by you I mean that the adsense ad has your publisher ID embedded in the code, which gives you credit rather than another publisher such as Hubpages.

Since your hub displays your Adsense advertisements only some of the time, your adsense statistics will always be lower than the total number of visitors. For example, if you write an article for a revenue sharing website which uses a 60/40 revenue share (60 percent to you, 40 percent to the website that hosts your article) then this means that out of 10,000 visits to your article, your Adsense account will only record 60 percent or 6,000 visitors. This does not mean that Adsense is undercounting or that Hubpages is inflating its visitor statistics. It simply means that your adsense ads were displayed 6,000 times out of a total 10,000 page views.

So now you know.

To learn more about making money with Adsense and on Hubpages, visit these hubs:

More by this Author


Comments 2 comments

Rhonda Waits profile image

Rhonda Waits 5 years ago from The Emerald Coast

Great advice.


sarclair profile image

sarclair 5 years ago

This is wonderful hub. Thank you for sharing this. It has been voted up, and useful.

I am looking forward to reading more. You seem to be knowledgeable in this area. What do you think about the new Google Panda update?

Anyways, thank you again.

    Sign in or sign up and post using a HubPages Network account.

    0 of 8192 characters used
    Post Comment

    No HTML is allowed in comments, but URLs will be hyperlinked. Comments are not for promoting your articles or other sites.


    Click to Rate This Article
    working