HubPage Search Engine Optimization
How To Optimize Your HubPage
In my previous hub about keyword research I talked about finding a good long tail keyword. Now we are going to apply that to your hubpage to make sure it's optimized for that keyword but first we need to do a little bit of research.
Research Your Competition
Do a search on Google for your keyword phrase and see what types of pages come up on the first page of Google. I recommend putting your keyword in quotes so you can get a true sense of your competition so something like this:
"search engine optimisation for hubpages"
Next look at what returns that you get (if you get any).
Are they websites, articles, hubs, squidoo lenses? If there is a lot of articles or smaller websites on the first page of Google it means that you probably are going to rank quite easily for the keyword you are targeting.
In the example that I've given, I don't get any results in quotes, but I do get over 110,000 without.
Open a few of the pages up and see what the content of the page is like. Is there a lot of text on the page? Do they use the keyword in the title and in the text? While you are there, you can do some research on the types of articles that people are writing on the topic so that you can write a similar (but not the same) article for your hubpage.
In this example I would be competing against quote a number of blogs posts that talk generally about search engine optimisation and also mention hubpages, but very few of them talk about optimising your hubpage for SEO directly.
If you've done your research and checked out the competition it's now time to start writing your hub. Start a new hub and try and get your keyword phrase in the title. Having your keyword in the title will give you a boost in the search engine rankings.
I always recommend getting your keyword in the hub title as it will give you a boost in the search engines.
If your keyword is unavailable then just add and extra word or two like
Search Engine Optimisation For Hubpages Tips for Newbies
Now that you've got your keyword in your hub title, it's time to start writing your hub capsules.
How To Layout Your HubPage
How you layout your hub will be different depending on what your goals for your hub are.
For example, writing a hub for Adsense income (which is what this hub has been written for) requires a completely different layout than I would if I was trying to make money with Amazon, eBay or promoting my own products.
For the rest of this hub, I'll assume you want to know the best layout for Adsense.
Best Hubpages Layout for Adsense
I always use a text capsule first and add a really good catchy headline that makes people want to keep reading. It should definitely also contain your long tail keyword.
Don't add a picture or anything to the top of your hub. You want that to be empty so when your hub is published a square adsense ad will appear at the top right. This is a prime area for earning money from Adsense from your hub.
Try and write around 500 words in your hub so that it gets a better hubscore (hubscore is based on many things, but I've found the more text the better your score will be). Plus having that many words helps you rank better in the search engines.
Break up your text into 150 words or so and put each part into a different text module. This will help more adsense to appear on your page in between your text meaning (hopefully) more clicks for you.
Try and include your keyword one or two times throughout your text.
You can add pictures, video's or polls if you like. Whatever you feel would make a great hub. Just don't put them at the top.
I actually do like to add a newsfeed to the bottom of the page, as it keeps the content fresh without me having to update it all the time.
Best HubPages Layout for Affiliate Income
If you are promoting an affiliate product or your own website then make sure you have a strong call to action on the page.
In this case I WOULD use the top right hand area for links since this is your prime target zone.
Because hubpages only allows a maximum of 2 links to the one domain, if I'm writing a hub for an affiliate product I like to put a link right at the top of the hub in a link capsule (to the right of the text), and then again at the bottom of my hub article.
Make sure you add your keyword to your hub tags as well.
Quick Video Overviewing Why HubPages is great for SEO
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