Increasing Adsense Ad Relevancy

Google Adsense
Google Adsense

How to Increase Adsense Ad Relevancy

Ad problem? As an online publisher, nothing stresses you out more than seeing irrelevant ads for your content. The ads' 'click-through-rate' is often significantly affected by the relevancy of ads with the published content. That is why you as a publisher should see to it that the ads shown are relevant and appear merely as links. Now how do you prevent irrelevant and charity ads from from appearing to your site? The following tips will help your site stay away from those irrelevant ads and say hello to a higher Click-Through-Rate (CTR).

1. Well Targeted Content

If you would ask many publishers their trick to a high Click-Through-Rate, most would say the line 'Content is King.' It is true that to be able to catch readers, it's all the content that matters. But for the sake adsense ads, mere content is never enough. It has to be targeted enough to prevent irrelevant ads from appearing and maintain a sufficient level of ad relevancy to the site. A few tips for a well targeted content is outlined below:

- Adsense Bots can only read textual content.

Yup, meaning that if you have flash all over your site, chances are you'll be serving irrelevant content. But remember that textual content doesn't always mean written content. Adsense bots can also read anchor texts from links, image tags, comment tags, domain name, reference tags, and more.

- Maintain the right keyword density.

Probably the keyword density is most important factor that affects the ad relevancy. Adsense, being a contextual advertising network looks for the right topic of your site via keywords. So if you want to show content-related ads, better improve your keyword density to like 6-9% including on-site optimizations. Just remember to not to go for it too high, or you might be labeled a keyword spammer and be punished for it. A good keyword density analyzer can be found here:

- Observe right keyword placement.

Often, maintaining the keyword density is not enough. Placement is also important. Here, you must remember not to stack your keywords on a single part of the content. Place some in the first and last sentences, in the title then simply scatter them throughout. Also remember that keywords that are within the proximity, usually just below the adsense ad units affects the ad relevancy the most. So keep your keywords near the units because it helps a lot.

- Optimize the content with LSI keywords

LSI (Latent Sematic Indexing) keywords are simply the keywords that support your main keyword. For example, if your keyword is 'car parts,' then the corresponding LSI keywords are 'tires', 'wheels', and specific car accessories like 'wipers' and more. Scatter them throughout the content for maximum effectiveness.

2. On-Site Optimization

Just like SEO, the on-site optimization also heavily affects adsense ad relevancy. A few tips regarding on-site optimization for increasing adsense ad relevancy is enumerated below:

  • Remember to keep meta tags like meta keywords and meta description relevant to your niche keywords.
  • Headings like h1 and h2 tags should also contain the main keywords.
  • Internal linking with anchor texts that contain the keyword also helps.
  • Directory names should also contain the keywords.

Take note that in general, all SEO techniques affect the adsense ad relevancy.

3. Section Targeting

Google has also provided publishers the ability to specify which parts of the content are relevant and must be focused on by the adsense bot. This can be done by applying a section targeting HTML code by the format:

<!-- google_ad_section_start -->

and ends with:

<!-- google_ad_section_end -->

Similarly, you can also specify which parts of your content you don't want the adsense bot to read by placing the code:

<!-- google_ad_section_start(weight=ignore) -->

How do you use this codes?

Simply enclose the content you want to emphasize/ignore to a format like the one shown below:

<!-- google_ad_section_start -->

Emphasized Content

<!-- google_ad_section_end -->

More content (not emphasized)


For more information, check out the FAQ by google adsense:

How to implement section targeting

4. Ad Blocking

In such cases wherein you cannot entirely make the ads relevant, Ad blocking can be very useful. For google adsense, you have the capability to block at most 50 general categories, an unlimited number of sensitive categories, and at most 200 ad URLs. Additional information on how to block ads are shown here:

Controlling your ads.

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Comments 9 comments

onlinecashdigest profile image

onlinecashdigest 4 years ago from Manila, Philippines

thanks for this info....

writing4action profile image

writing4action 4 years ago

Its not possible to increase relevancy, period.

cepheid profile image

cepheid 4 years ago from Estonia Author


Uh-uh, that's where you're wrong my friend. I'm writing via personal experience for my site on this hub. You can increase the relevancy of the ads appearing in your site.

Marcy Goodfleisch profile image

Marcy Goodfleisch 4 years ago from Planet Earth

Thanks for sharing your expertise on this! Voted up and useful, and bookmarked

cepheid profile image

cepheid 4 years ago from Estonia Author


Thanks, well, I'm not actually an expert or anything.

nicomp profile image

nicomp 4 years ago from Ohio, USA

"So if you want to show content-related ads, better improve your keyword density to like 6-9% including on-site optimizations."

Where does this range come from? How is it calculated?

cepheid profile image

cepheid 4 years ago from Estonia Author

6-9% is just a figure I've read around many IM forums. Some even recommend going to 12-15%. You can calculate that via the site given above, but it's offline from time to time.

For the article itself, KW density of 1-2% or 3% is more than enough.

nicomp profile image

nicomp 4 years ago from Ohio, USA

Yep, no one really knows.

Jamie 3 years ago

Nice article, but don't spam blogs anymore for ranking high, it's just so lame.

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