Looking for traffic? One Hub, 8,000 Page Views, 20 Days...
I, like most others, am always on the lookout for additional opportunities to drive traffic to my Hubs. There are myriad ways to use back links, social media, and other SEO tools to build traffic over time, but one of my recent articles proved just how much traffic is available simply by writing about current subjects of interest.
For me, the inspiration was a television show that I found to be a bit disingenuous. The Animal Planet “Documentary” Mermaids: The Body Found was advertised as a real scientific account of evidence supporting the theory of an evolutionary divergent species of ape that lived in the ocean. After watching the show, it became apparent that I was not watching a documentary, but a fictional show which happened to include some scientific theory. Because the show had been advertised as a scientific documentary, I felt as though The Animal Planet had been deceitful. That alone, was not enough to move me to action, but the following day, I found that Mermaids: The Body Found was trending very high on Google searches.
With that information in hand, and my annoyance still fresh on my mind, I decided to write a Hub to explain why I found the presentation dishonest, and to warn those who hadn’t seen the show that they would not be watching a fictional piece. I thought I would get a few hundred readers and that would be that. However, within a day of publishing the Hub, I saw a huge spike in traffic. In well under a month, the Hub has been viewed over 8,000 times. Further, while I expected most of the traffic to die down within a couple of days, the article continues to drive modest traffic.
While I am not suggestion that you take an approach of only writing hubs around current topics, I would submit that you can drive immediate traffic to your Hubs, and as a result, gain readers, followers, and interaction with the community. By adding current topics of interest to your writing schedule, you will have the opportunity to build your brand and potentially cross pollinate that Hub traffic with your other Hubs, thus driving up the performance of your entire portfolio. This is a simple approach, and one that just about anyone can try. Additionally, new material is available every day, so for those days when you find yourself with writers block, you now have an immediate outlet that will produce real results. Give it a try, and let me know how your next big current event Hub produces.
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