Mining AOL Gold: Keywords That Increase AdClicks 210% & CPMs 312% - Part II

 

In 2006, AOL committed a huge personal privacy blunder and accidentally published the entire search records of over 650,000 of its users. Although the users were not directly identified, their entire patterns of searching were revealed.

These keywords reflect the searches done by those individuals at that point in time, thus a few of the sites visited may no longer be in existence. Also, due to the fact that it reflects the results of the most visited sites and only from a fraction of AOL's total users, the results can sometimes seem a little skewed. However, that does not detract from the fact that it is a comprehensive and superlative database to sift through in order to glean valuable information as to the search patterns of AOLers, and how to utilize those keywords to draw their lucrative clicks to your HubPage or other site.

By poring through the entire 4.4 Gigabyte database (the size of dozens of Encyclopaedia Britannicas), and cross referencing the usage to the most commonly visited websites, we find that the list of top 500 keywords used by AOLers in searching for the sites they want to read (and the number of times that they searched for that term) is as follows:

  1. mime: 1233
  2. bear411: 941
  3. donbest: 923
  4. xxx: 870
  5. florida lotto: 867
  6. myspace layouts: 790
  7. localhookupz: 771
  8. names: 769
  9. online dictionary: 757
  10. jdate: 757
  11. staples.com: 745
  12. myspacelayouts: 733
  13. stickyhole: 724
  14. napster: 720
  15. boxerjam: 712
  16. paypal.com: 711
  17. hun: 711
  18. my space layouts: 704
  19. ameritrade.com: 685
  20. hobby lobby: 678
  21. xpeeps.com: 675
  22. xpeeps: 675
  23. westernunion: 673
  24. talbots: 660
  25. cartoon network: 656
  26. mbna.com: 629
  27. bmw: 624
  28. starbucks.com: 623
  29. iwon: 620
  30. maxwellhouse.com: 607
  31. mohegan sun casino: 601
  32. biglots: 600
  33. td waterhouse: 599
  34. hollister clothing: 584
  35. blockbuster: 578
  36. hot or not: 576
  37. official minnesota lottery: 574
  38. bankofthewest: 572
  39. name meanings: 568
  40. migente: 562
  41. potterybarn: 560
  42. bloomingdales.com: 550
  43. iwon.com: 550
  44. cablevision: 550
  45. hollywood video: 544
  46. myspace layout: 536
  47. vzwpix.com: 532
  48. howard stern: 531
  49. candylist: 522
  50. prom dress: 519
  51. friendster: 506
  52. netteller: 506
  53. mercedes benz: 503
  54. wifelovers: 503
  55. kentuckyderby: 501
  56. compassbank.com: 497
  57. alaska air: 491
  58. hcso tampa: 488
  59. sovereignbank.com: 479
  60. officedepot.com: 475
  61. sony.com: 473
  62. amsouth.com: 471
  63. gamestop: 466
  64. webcamnow: 465
  65. shop nbc: 464
  66. uboc.com: 463
  67. applebees: 461
  68. summit: 459
  69. pep boys: 457
  70. harley davidson: 453
  71. radioshack: 453
  72. rite aid: 451
  73. cdnow.com: 447
  74. gamesville: 447
  75. mcdonalds: 442
  76. copart: 441
  77. louis vitton: 441
  78. homedepotopinion.com: 437
  79. best western hotels: 437
  80. pet smart: 434
  81. nhra.com: 427
  82. usajobs: 425
  83. cincinnati.com: 423
  84. arbonne.com: 421
  85. elephantlist: 416
  86. boostmobile.com: 412
  87. xpeeps.com: 411
  88. xpeep: 411
  89. yello pages: 410
  90. persian kitty: 408
  91. americas job bank: 406
  92. honda: 406
  93. the weather channel: 404
  94. ameritrade.com: 400
  95. spirit: 400
  96. cvs pharmacy: 400
  97. bangedup.com: 397
  98. american singles: 395
  99. toysrus: 393
  100. myspace layouts: 392
  101. nhl.com: 392
  102. aaa: 389
  103. motorola.com: 383
  104. motorola: 383
  105. people magazine: 380
  106. bikini: 380
  107. hairstyles: 377
  108. nola: 376
  109. guitar tab universe: 373
  110. anna benson: 372
  111. landsend: 372
  112. abercrombie: 361
  113. newport: 360
  114. optimum online: 359
  115. adventure quest: 359
  116. hershey pa: 357
  117. us magazine: 355
  118. riteaid: 354
  119. homedepotopinion: 354
  120. dominos pizza: 352
  121. rci: 351
  122. postopia: 349
  123. mdlottery: 348
  124. intervalworld.com: 348
  125. cinemark: 347
  126. love poems: 347
  127. xmradio: 344
  128. babiesrus: 343
  129. mapquest.com: 343
  130. orlando sentinal: 341
  131. bebo: 340
  132. charlotte.com: 340
  133. national car rental: 340
  134. arbonne.com: 339
  135. american eagle: 338
  136. napa: 336
  137. usa network: 336
  138. seaworld: 335
  139. rci.com: 334
  140. new jersey transit: 334
  141. foot locker: 333
  142. express: 332
  143. dodge: 329
  144. hotwire.com: 329
  145. maxim: 328
  146. nieman marcus: 327
  147. hotornot: 324
  148. candystand: 323
  149. experian.com: 322
  150. coffeebreakarcade: 316
  151. turbotax: 316
  152. bratz: 316
  153. ltdcommodities: 315
  154. mercedes: 311
  155. currency exchange: 311
  156. el-ladies: 311
  157. optonline.net: 311
  158. bostoncollege.edu: 309
  159. migente.com: 305
  160. the huns: 304
  161. medco.com: 303
  162. localhookupz.com: 302
  163. illinois department of corrections: 301
  164. mamma: 300
  165. jcpenny.com: 299
  166. rockland journal news: 292
  167. crutchfield.com: 290
  168. easygals: 290
  169. poems: 288
  170. indianapolis star: 288
  171. people: 288
  172. bebo.com: 284
  173. party poker: 284
  174. postopia.com: 282
  175. jdate.com: 282
  176. sirius radio: 278
  177. ewtn.com: 278
  178. arbonne international: 276
  179. pga.com: 275
  180. papa johns: 275
  181. florida lottery results: 275
  182. wwe news headlines: 273
  183. union bank of california: 269
  184. classmates: 268
  185. elephantlist.com: 267
  186. hair styles: 264
  187. kaiser: 264
  188. search engines: 264
  189. naked girls: 264
  190. optonline.net: 261
  191. assparade: 261
  192. cycle trader: 261
  193. netzero.com: 260
  194. ritzcarlton: 260
  195. abercrombie and fitch: 259
  196. dr. phil: 258
  197. big fish games: 258
  198. weather: 257
  199. diabetes: 255
  200. ata airlines: 254
  201. amsouth bank: 253
  202. bebo.com: 252
  203. nike.com: 251
  204. summitracing.com: 251
  205. oriental trading company: 251
  206. ltdcommodities.com: 248
  207. universal orlando: 245
  208. milf: 244
  209. cheat planet: 243
  210. njtransit: 243
  211. myspace backgrounds: 242
  212. ncesc: 242
  213. lyrics.com: 242
  214. poker: 240
  215. free online games: 240
  216. tj maxx: 239
  217. university of pittsburgh: 239
  218. thomas the train: 238
  219. bratz.com: 237
  220. tjmaxx: 237
  221. pokah: 233
  222. advance auto parts: 233
  223. banknorth: 232
  224. the history channel: 232
  225. candystand.com: 231
  226. silive.com: 230
  227. uboc.com: 229
  228. dreams: 227
  229. bratzpack.com: 225
  230. dr.phil: 223
  231. people.com: 222
  232. chuck e cheese: 222
  233. ltdcommodities.com: 222
  234. caljobs: 221
  235. pepboys: 221
  236. mygen: 219
  237. temple.edu: 219
  238. bankofthewest.com: 218
  239. credit report: 218
  240. friendster.com: 218
  241. americansingles: 217
  242. myspace: 216
  243. dominoes pizza: 215
  244. party poker.com: 215
  245. napa auto parts: 214
  246. pix place: 214
  247. td banknorth: 213
  248. birth control: 212
  249. elephant list: 211
  250. cartoonnetwork: 210
  251. ncl.com: 210
  252. tattoos: 210
  253. videos: 210
  254. pussy: 210
  255. weatherchannel.com: 210
  256. showtime: 210
  257. wwwmyspace.com: 209
  258. napster.com: 209
  259. amsouth.com: 208
  260. nhl.com: 208
  261. inmate search: 208
  262. employment security commission: 207
  263. myspace: 206
  264. sexzool: 206
  265. water pollution: 206
  266. easygals.com: 204
  267. naked girls: 204
  268. lifetime: 204
  269. nhra.com: 202
  270. kp.org: 201
  271. map quest: 201
  272. animal sex: 199
  273. toysrus.com: 197
  274. papajohns: 197
  275. cyberdriveillinois.com: 196
  276. online translator: 196
  277. online translators: 196
  278. maxwellhouse.com: 196
  279. ata.com: 195
  280. hotornot.com: 195
  281. cheatplanet.com: 194
  282. fbi.gov: 194
  283. cliffnotes: 194
  284. copart.com: 194
  285. thomas the tank engine: 193
  286. betty crocker: 193
  287. optimum: 193
  288. hot wire: 192
  289. california franchise tax board: 191
  290. neteller.com: 190
  291. american singles.com: 190
  292. florida map: 189
  293. attorney general texas: 189
  294. orientaltrading.com: 188
  295. fanfiction: 188
  296. at: 187
  297. turbotax.com: 187
  298. osha.gov: 187
  299. michigan lottery: 186
  300. nike.com: 186
  301. compassweb.com: 186
  302. homes for sale: 184
  303. easter: 184
  304. michigan state university: 183
  305. morning call: 182
  306. mapquest.com: 182
  307. ass parade: 182
  308. bangedup: 181
  309. staten island advance: 181
  310. sea world orlando: 180
  311. netteller.com: 179
  312. psp: 179
  313. love quotes: 178
  314. t d waterhouse: 177
  315. killsometime: 176
  316. american psychological association: 174
  317. review journal: 174
  318. pay pal: 174
  319. landsend.com: 174
  320. strike a match: 173
  321. disney hotels: 173
  322. asperger's syndrome: 173
  323. gamestop.com: 173
  324. footlocker.com: 172
  325. maryland state lottery: 172
  326. vida guerra: 172
  327. apartments.com: 171
  328. obsessedwith wrestling.com: 171
  329. deviant art: 171
  330. xmradio.com: 170
  331. projo.com: 169
  332. blossom music center: 169
  333. esmas.com: 169
  334. planets: 168
  335. myspace backgrounds: 168
  336. weatherchannel: 168
  337. esmas: 167
  338. sony.com: 167
  339. voyeur: 167
  340. free samples: 166
  341. mofunzone: 165
  342. animal sex: 164
  343. gas prices: 164
  344. cycletrader.com: 164
  345. dominos: 164
  346. ltd commodities.com: 164
  347. star tribune: 163
  348. am south: 163
  349. norwegian cruise line: 161
  350. honda.com: 159
  351. free games: 159
  352. the hun: 159
  353. nyu: 158
  354. mayoclinic: 158
  355. intellicast.com: 158
  356. baseball rumors: 156
  357. netzero: 156
  358. boostmobile: 156
  359. last supper: 156
  360. marketwatch: 156
  361. ace: 156
  362. h&r block: 155
  363. wwe rumors: 155
  364. el-ladies.com: 155
  365. auto parts: 155
  366. game stop: 155
  367. robbs: 154
  368. as seen on tv: 153
  369. webcamnow.com: 153
  370. at&t: 153
  371. battleon: 152
  372. applebee's: 152
  373. temple university hospital: 152
  374. free porn: 152
  375. apartments for rent: 152
  376. project voyeur: 151
  377. usajobs.com: 151
  378. hrblock.com: 151
  379. candystand.com: 151
  380. cox communications: 151
  381. car rentals: 150
  382. currency conversion: 149
  383. nyu.edu: 147
  384. toysrus.com: 147
  385. symantec: 146
  386. mother's day: 146
  387. cycletrader: 146
  388. maxim magazine: 146
  389. assparade.com: 145
  390. local hookupz: 145
  391. america's job bank: 145
  392. cox: 145
  393. wifelovers.com: 145
  394. pgatour: 144
  395. easy gals: 144
  396. pink eye: 144
  397. cheat planet: 143
  398. science fair projects: 143
  399. copart.com: 143
  400. babynames: 142
  401. persiankitty: 142
  402. state quarters: 142
  403. cheatplanet.com: 142
  404. compassweb: 141
  405. cd now: 141
  406. free games: 140
  407. americansingles.com: 140
  408. talbots.com: 139
  409. silive: 139
  410. classmates.com: 139
  411. angel's slut wife: 139
  412. spiritair.com: 139
  413. montgomery county public schools: 139
  414. cvs.com: 138
  415. indystar: 138
  416. mbna.com: 137
  417. sovereignbank: 137
  418. neptune: 137
  419. caljobs.ca.gov: 137
  420. persiankitty.com: 137
  421. us weekly magazine: 136
  422. mdoc: 136
  423. cell phone plans: 136
  424. sierra trading: 136
  425. uspto: 135
  426. power wheels: 135
  427. express clothing: 135
  428. norwegian cruise lines: 135
  429. ajb: 134
  430. spirit air: 134
  431. car rental: 134
  432. papa johns pizza: 134
  433. americansingles.com: 134
  434. killsometime.com: 133
  435. intervalworld.com: 133
  436. postopia.com: 133
  437. ringtones: 132
  438. tdbanknorth.com: 132
  439. universal studios orlando: 132
  440. cheatplanet.com: 132
  441. sirius.com: 132
  442. jcpenney: 132
  443. debra lafave: 132
  444. hemmings: 131
  445. texas state parks: 130
  446. footlocker.com: 130
  447. cvs.com: 130
  448. fanfiction.net: 129
  449. interval: 129
  450. bigfishgames.com: 129
  451. summitracing.com: 129
  452. milfhunter.com: 129
  453. oem: 129
  454. tj max: 128
  455. teen pussy: 128
  456. the l word: 127
  457. free ringtones: 127
  458. gasbuddy.com: 127
  459. partypoker: 127
  460. usajobs.gov: 127
  461. cheatplanet: 126
  462. b and h photo: 126
  463. mlb trade rumors: 126
  464. metropolitan museum: 126
  465. cheap gas: 126
  466. biglots.com: 126
  467. baseball trade rumors: 126
  468. partypoker.com: 126
  469. riteaid.com: 126
  470. boxerjam.com: 126
  471. hoodia: 126
  472. papajohns.com: 125
  473. funny videos: 125
  474. harmonycentral: 124
  475. general electric: 124
  476. pitt: 124
  477. boostmobile.com: 124
  478. cheatplanet.com: 123
  479. a&e: 123
  480. free games: 123
  481. xxx vouge: 122
  482. gamesville.com: 121
  483. freeonlinegames: 121
  484. fabric: 121
  485. wireimage: 121
  486. indystar.com: 121
  487. hot girls: 121
  488. rental cars: 121
  489. airfare: 121
  490. myspace icons: 121
  491. worldnet daily: 120
  492. credit reports: 120
  493. weatherchannel.com: 120
  494. tdwaterhouse.com: 119
  495. car rentals: 119
  496. t d ameritrade: 118
  497. names: 118
  498. american eagle outfitters: 117
  499. passover: 117
  500. howardstern.com: 117

Note that although I've eliminated any porn sites, some xxx keywords still manage to sneak into what are non porn sites. Also note that this keyword ranking is based on the search terms used for the most popular sites as shown in this series of Hubs. The reason I chose to compile the keywords in this fashion is that they are far better targeted and allow the writer to review the sites in question to gain a better understanding of what type of information the AOLers were looking for, and to be able to more accurately cater to their preferences.

What you want to ask yourself when you write a Hub that is targeted towards AOLers is:

  1. Are you meeting their demographic (as shown in Part I)?
  2. Are you targeted to one specific category?
  3. Are you keyword rich, but not to the point of negatively impacting on readability?
  4. Is your content complimentary but not mirroring the sites which are connected to those keywords as shown in the database?

You would be well advised to take a good look at the sites on these category lists which are reached by the keywords you will be using. Familiarize yourself with the approach to information used on those sites and you will be far more successful in crafting the type of unique content which will prove to be an irresistable attraction to AOLers.

Find out how these keywords break down according to subject categories and the actual websites visited in:

Mining AOL Gold: Keywords That Increase AdClicks 210% & CPMs 312% - Part III

Back To The Start

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Comments 8 comments

Netters profile image

Netters 7 years ago from Land of Enchantment - NM

Wow, that's a big list!


Hal Licino profile image

Hal Licino 7 years ago from Toronto Author

Yes, it is a bit overwhelming, but if you look at the category pages, it is easier to be able to grasp the specific keywords that attract AOLers in your particular writing niche.


Hal Licino profile image

Hal Licino 7 years ago from Toronto Author

Thanks for your comment, Derek. As I stated at the top of this article, this data is from the 2006 "mistaken" AOL release of information, and thus it is "a little skewed" and maybe more than just a little. I also concentrated on the keywords from the most popular websites visited, not the entire database, as I'm attempting to provide reference info to Hubbers who would want to attract AOLers. I structured it in that way due to the fact that three years have passed since this data was gathered. The provision of URLs is so that the Hubbers can check for themselves what the type of content is that attracted the AOLers.


ramkumar45 profile image

ramkumar45 7 years ago from INDIA

nice hub


Hal Licino profile image

Hal Licino 7 years ago from Toronto Author

Thanks!


Hawkesdream profile image

Hawkesdream 7 years ago from Cornwall

This is veerrrrrry useful. will certainly return again and again again


Hal Licino profile image

Hal Licino 7 years ago from Toronto Author

Thank you! Please let me know how you make out with this data!


chamilj profile image

chamilj 5 years ago from Sri Lanka

Great keyword list! Thanks!

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