How to Optimize your HubPages to Make Money
This Hub is all about how to maximize income on what I call "writerly" Hubs. It will help you if you're here because you love writing, but you'd like to make money, too!
It's important to remember that HubPages is a long-term strategy - what you write today will earn money in six months or a year, not right now (unless you're an expert at self-promotion). Hubs need to mature to reach their full potential. If you need cash flow now, your priority is to learn how to become a freelance writer selling articles - or get a job!
However, that doesn't mean you should give up on your Hubs. It may take only a few hours of "tweaking" to improve their earnings potential. Then they can simmer profitably on the back-burner while you're doing other things. So let's do it:
Step #1 - Prioritize your Hubs
Work on the Hubs that get the most traffic first. Go to the Statistics page and order the Hubs by Page Views (click on the "30 days" heading twice). Now either export the table into Excel, or print the screen, so you have a handy list of your Hubs with the highest-trafficked Hubs at the top.
Step #2: Allow Space for HubPages Ads
Advertising on HubPages doesn't always appear in exactly the same place on every Hub. HubPages uses Yieldbuild to work out the best positions. It makes sense, then, to make sure you leave space for those ads by splitting your text over several capsules.
It's also important to take a hard look at your Amazon and eBay capsules. If you can't find products directly relevant to the subject of the Hub, delete them - because they'll divert the reader's attention away from HP/Adsense ads, but you won't make sales from them.
For instance, Bard of Ely has a Hub about the Black Madonnas of Tenerife.
- If it features books on the Black Madonna and Tenerife, he may make a sale.
- If it advertises books on the Canary Islands, it's less likely.
- Books on European travel - no chance!
- Luggage - he'd be at high risk of a Google slap for unrelated ads.
Tip: when you are logged in, you can't see all the ads above the fold, even in "Preview" mode. Log out and view your Hub, then you'll see how much advertising appears to outside visitors (and Google!).
Step #3 - Grab Your Reader Immediately
People are impatient. If they're not instantly convinced your Hub gives them what they're looking for, they will click back to Google and try the next search result. So the content at the top of your page must engage the reader - and remember, they can't see the summary.
Some people - one of the founders of HubPages included - recommend a full-width image at the top of your Hub to engage your readers. However, that tactic must be used with great caution.
The concept of the "hero shot" comes from retail websites which are selling products. If a reader arrives at a site looking for a pair of shoes and see a picture of some gorgeous shoes, it gives them confidence in the site. It's not always so easy to find the right photo for a Hub, and that's where the "hero shot" concept can backfire.
Say a reader comes to your Hub for help on how to fish for saltwater trout, and the first thing they see is a picture of a fisherman holding a fat trout he's just caught. That will give the reader confidence - "this writer knows how to catch fish". But what if the image is of your family having a great time on a fishing trip? No matter how appealing the photo, they'll think, "oh this is just some amateur writing about fishing with his kids" and click back to find a more authoritative source.
So, ask yourself what your readers want, and make sure your opening image relates directly to that need. If it doesn't, don't use it as an opener.
If you do use a "hero shot", it's vital to jump straight into the "meat" of your content in the very first paragraph. You've already asked your reader to scroll down once to find the answer they're seeking - they won't scroll down any further unless they're convinced you're going to help them!
An example: I recently saw an excellent Hub on how to make a particular type of quilt. It started with a "hero shot" of the finished quilt - which is great, except that the next several paragraphs told the story of why the author decided to make it! Anyone looking for instructions would've decided this was a personal story with no practical advice to offer - which is a pity, because the rest of the Hub gave some excellent, detailed advice.
Step #4 - Keep Your Text Flowing
On a PC or laptop, Hubs look best with photos floated to the right of the text (if you're not sure what I'm talking about, you need to learn how to use capsules). A photo cutting across the page can often stop a reader scrolling down - so they'll never see the ads below it!
Unfortunately, HubPages has a very basic mobile view, which automatically expands all capsules to full-width when viewed on a cellphone or tablet. Half-width capsules expand ABOVE the capsule they're next to, so you need to bear that in mind when placing your capsules.
Do make sure you use photographs legally, too! Copyright for photos is the reverse of what most people think - ALL photos are copyright unless stated otherwise. To learn more, read this Hub.
Note: If you have your own photos, bear in mind it's very likely they'll be stolen if you put them on HubPages. Consider putting them up for sale at a site like Dreamstime instead. You can always write a Hub or two to promote them.
Step #5: Keep Your External Links Low
I don't mean you mustn't link to other websites: Google will reward you for including links to good quality sites. I mean keep them low down in the Hub. The reason is simple - if a reader sees a link to another site before they get to an ad, they may follow that link and never come back to click on the ad!
So keep your links to other Hubs or other websites to the last couple of paragraphs. And don't go link-crazy: only link if the other Hub or site adds real value to your Hub. A sea of blue links only annoys your readers - and they'll be even more annoyed if they follow the links and don't find it helpful. Besides, the more links you create, the more work you're creating for yourself, because you're more likely to have broken links in the future - and Google doesn't like broken links.
Step #6: Interlink, Interlink, Interlink
Make sure you interlink all your Hubs on the same subject. I don't just mean put them in groups - I mean mention your other Hubs in the text, (e.g. "...as I explained in my Hub on Belly Dance Workouts"). These are called contextual links and Google loves them.
Another alternative is to add a Links capsule listing your related Hubs. This may sound like a better option, because you can include all your related Hubs - however, Google gives contextual links more weight than links in a list, so it's worth making the extra effort to put the links within your text instead.
If you do use a Links Capsule, you will get a warning about too many links together - don't worry, it's just a warning and you won't be penalised for using the feature correctly.
You can see how I've implemented these ideas in my Hub on Tribal Belly Dance Costumes - I have links in the text to my website and to my related Hubs.
Step #7 - Four Quick Ways to Improve Traffic
Basic SEO - Avoid Clever Titles
Most writers are taught to use a "catchy" title for an article, and witty headings within it. On the internet, that doesn't work - you must use titles that describe what the Hub is about, preferably in a phrase people actually search for. That often means they're somewhat boring, but don't worry - because titles are to attract Google first and foremost. You can "grab" your reader with your summary and first paragraph! It's surprising what a difference a god title can make to your traffic - I saw one Hub triple in traffic when I changed its title to include my keyword phrase.
The clip above explains how to use the Google Keyword Tool to optimize your title - but if the keyword tool is a mystery to you, don't worry. It's possible to achieve a lot with simple common sense. Just ask yourself what people are likely to be looking for, start typing them into Google and see what auto-completes - those are the phrases people are actually searching for, so those are what you should use.
For those with the time and inclination to study up on this subject, read Sunforged's Hub on On Page SEO Optimization.
If the title is for Google, the summary is for your visitors. It provides the couple of lines you see under the Hub title on Google search results. Make sure it entices your reader to click on the link and read more! You'll find it at the top of the "reorder" box when you're in edit mode. Remember, though, that the reader can't see it on the Hub itself.
Write Long Hubs - or Interlinked Short Ones
Longer Hubs - between 800 and 1,500 words - do much better than short Hubs. Equally effective is linking several short Hubs - but only if they're all on the same subject and only if they're each at least 500 words long. If they're less than 500 words, write some more, combine them together, or move them to a blog.
Remember, Google likes contextual links best. Or you could include a text or links box listing the other Hubs.
Keeping Readers on your Page
Google looks at a range of parameters when judging your Hub, and one of them is the length of time visitors stay. The longer they stay, the more value your Hub has in Google's eyes, the higher you'll rank on searches and the more visitors you'll get.
A simple way to hold readers longer is to add Youtube videos relevant to your subject. This has the bonus of giving you a free backlink - a link to your Hub will automatically appear on Youtube.
All text copyright Marisa Wright. Photo by Smabs Sputzer
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