The Panda update is all about the money

Google makes its money through advertisers

A lot of people have become upset by the way Google has demoted Hub-pages in their rankings and have wondered why they have done this. The answer is surely commercial. The main purpose of Google is to make money, if it didn't, it would go broke and cease to exist.

The way Google makes money is from advertisers, because of this, what advertisers want, is what the advertisers get, And what they want is to have their web-sites on the front page of Google rankings.

This is what you see in TV and newspaper, the advertisers who are willing to pay the most money, get all the prime advertising spots. But it is not so easy to do this on the internet. This is because originally the internet wasn't created by commercial firms, it was created by computer geeks, for ordinary people. The business world, have only muscled their way into the internet later on, when they saw it as a profit making business.

So Hub pages may have been victims of their own success. If a firm has pay Google a lot of money for advertising and sees a Hub page article ahead of it in the Google ranking, in important key words. That firm will complain to Google. So Google will have to do something about it. If it wants to keep on charging high prices for advertising

So it has nothing whatever to do with the quality of writing of hub pages or anything else, it is only about the money. This means, it is all about big business taking over the internet for their own commercial gains. So what can we do about this?

It is no point in complaining to Google or changing your hubs in anyway. If your hubs do not make Google a lot of money they're not interest. They only way to get their attention is hit them where it really hurts and that is in their bank balance. If the Panda update makes Google more money then that is what they will continue to do. But if it loses them money, then they will change their ways

Google needs advertisers, but the advertisers need customers, and we the people, are the customers. So Google is playing a dangerous game if it starts to upset us, the customers.

If Google is not willing to support us, then why should we support Google? After all they are not the only search engine on the Internet. There are others like Yahoo and Bing. Writers do have a lot of power, because they can sway public opinion, so if writers want to change the way Google behaves, then they need to not only protest about it, but tell people that Google is now in the hands of big business and cares nothing about the ordinary person.

The point is, Google can behave like this, and do what it likes, because it is by far the biggest search engine on the internet. So we urgently need better competition, we need to support and use other search engines and encourage others to do the same. This is the only way we will make Google take notice and change their ways. If by upsetting the public they lose money, then Google will have to take notice of what the ordinary internet user wants

Google is now under investigation.

http://www.fairsearch.org/wp-content/uploads/2012/06/global-scrutiny.pdf

http://www.guardian.co.uk/media-network/media-network-blog/2012/sep/27/google-websites-competition




© 2012 William Bond

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Comments 24 comments

newcalendar profile image

newcalendar 4 years ago

I completely agree with you on this, a while back I noticed that a lot of smaller sites no longer come up in googles search when I enter the same terms or are bumped to pages 2,3,4,etc.

The irony is that since coming to hubpages I've ended up being forced to learn about SEO and tricks on how to bump my pages further up in the rankings.

All that will happen is in a year people will be using all sorts of tricks to return their pages to where they used to be and google will have to come up with another way of demoting them for the commercial sector.

They are forgetting that people are resilient and will always find a way around things.


GoForTheJuggler profile image

GoForTheJuggler 4 years ago from Texas

The more things change, the more they stay the same. Thanks for the info!


wabond profile image

wabond 4 years ago from England Author

Thanks Newcalandar and Goforthejuggler for your comments. I think it is important to think about why Google is behaving the way it is. If Google is writing the rules of the game, then it is like playing a game against a team where the referee is a member of it. That is why Google's dominance of the internet needs to be challenged.


Huntgoddess profile image

Huntgoddess 4 years ago from Midwest U.S.A.

I stopped using Google ten years ago. I use another search engine as my default. Then, there are other engines if I need an alternative to my default.

I agree --- Folks will figure a way around it.


wabond profile image

wabond 4 years ago from England Author

I only stopped using Google only recently, Huntgoddess, when realized that Google updates had savagely cut the hits to my most successful blog. I had spent years bring up the numbers of hits and a clown can destroy all that by changing the Google programming to favour commercial web-sites.

As far as I can see, the only way around it, in the present system, is for Hub pages to make more money for Google.


Huntgoddess profile image

Huntgoddess 4 years ago from Midwest U.S.A.

Wow, I don't blame you. That's horrible. I really ever understood anything about the SEO numbers, or the math having to do with money on Hubpages.

How to make more money for Google, though?


wabond profile image

wabond 4 years ago from England Author

I don't think we can make any money for Google, that's my point. Google is not interested in anything that doesn't help their profits.


Doodlehead profile image

Doodlehead 4 years ago from Northern California

Having Hubpages make more money from Google implies we hubbers see money in it for us using Adsense. I have an Adsense account, and it is configured, but I never see Adsense earnings in my account. Does anyone know how I can find out if my Adsense is operational? I do have an Adsense number through Google ---I just can't find any earnings from it. And I have anough earnings from Amazon and Hubpages so I should at least see .01 once in a while from Adsense, but I see nothing. Point is if Google wants MY business, they have to make themselves available to answer my question and I know they won't ---so that makes them "harder to use".


Wonder wool profile image

Wonder wool 4 years ago from United States

Is this the reason why I don't get any money in my Adsense?


wabond profile image

wabond 4 years ago from England Author

Hi Doodehead and Wonder wool.

I suppose this is another point about where Google priorities are. They probably only make peanuts from most people's Adsense accounts, so they cannot be bothered to fix it and make it work properly.


Doodlehead profile image

Doodlehead 4 years ago from Northern California

Well--voila----I have had my Adsense number a long time, and as mentioned it IS CONFIGURED inside my Hubpages account....HOWEVER-----I just found out I needed to gone into my email that I use for Adsense (which I hardly every do) and click on a link in there so that Hubpages is ALLOWED to access my Adsense account. So I did that.......yeah...Google is so powerful......


wabond profile image

wabond 4 years ago from England Author

That is the type of thing I do.


Huntgoddess profile image

Huntgoddess 4 years ago from Midwest U.S.A.

Yes, a few weird things happened with my "earnings" department since I first joined Hubpages in September of 2010. However, I have a learning disability, and don't know what to do. I really don't understand what's even going on here.

Is there someplace I can go to learn all about these things in a very simple breakdown.

Thanks.


Doodlehead profile image

Doodlehead 4 years ago from Northern California

Huntgoddess-I am eligible for MENSA and I don't understand what is going on here!


michiganman567 profile image

michiganman567 4 years ago from Michigan

Im not sure that I agree with you 100%. If Google wanted to destroy hubpages then believe me Hubpages would be destroyed. Google is a very powerful company. I do agree that many hubpages articles do not belong on the front pages of Google. What panda did was correct some SEO and level the playing field. I even wrote an article complaining about Panda, but since they have restored my account, I do not have the same gripes against them.


wabond profile image

wabond 4 years ago from England Author

Hi Michiganman567, I didn't say Google was out to destroy Hubpages. All I was saying is that Hubpages does not make money for Google, so Google will be far more interested in promoting web-sites that does make them money.

I'm afraid it means that the internet has been taken over by big business.


Doodlehead profile image

Doodlehead 4 years ago from Northern California

7 years ago I used Google adwords in my small business and it worked real well. Lately I attempted a simliar endeavor and it bombed. It is more expensive for me to use Google now and it is much harder to be ranked well. At least that's how it appears to me.


wabond profile image

wabond 4 years ago from England Author

I expect it is a lot easier to get ranked well if you pay Google more money.


Doodlehead profile image

Doodlehead 4 years ago from Northern California

wabond---yes....my adwords used to be so cheap. Now, for me at least, phone calling is cheaper.....I mean a LOT cheaper.


wabond profile image

wabond 4 years ago from England Author

Probably Google has got some secret auction going on. He who pays the most money get the best rankings. It would make commercial sense to do this. I am sure soon, you will have to be a billionaire, to get good rankings on Google.


Angie Jardine profile image

Angie Jardine 3 years ago from Cornwall, land of the eternally youthful mind ...

It’s all a bit deep for me William … but it is obvious that Google is less interested in the ‘quality content’ we are all supposed to write here on HP and more interested in expanding their empire … which requires money. More and more money.


wabond profile image

wabond 3 years ago from England Author

Yes, and what it means that Google is no longer a unbiased search engine any more. This means it doesn't matter how wonderful or popular your HP or blog is, someone who paying Google money will always out rank you.


midget38 profile image

midget38 3 years ago from Singapore

It is a business, and of course, all about the cold, hard cash. Whatever brings in the money wins. Kind of explains why creative writing is never ranked as highly as how-to articles.....the latter brings in the money. Quite a cold world it is, this digital age! You've given me something to think about with this, wabond!


wabond profile image

wabond 3 years ago from England Author

Yes, it is a business Midget 38, but the internet was started by Geeks and not businessmen, and we are allowing these businessmen to take over the internet, if we do not stand up to them.

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