Search Engine Optimized- 3 Easy Steps to help you be found on Search Engines

Source
Source

SEO on our hubs and websites

Most of us know that having SEO on our websites is a benefit that will help us gain ranking on the search engines. Many think that SEO is simply integrating keywords into our content and back linking. Although keywords in the content and back-linking are two very necessary factors in having successful SEO on your website, it is far from true to believe that this is all that you need. When you have found your keywords and what you want to be found for, put them everywhere on your hub. Confused? Don’t be! I will explain the meaning of working in keyword in the most beneficial of ways in three beginner steps that have an impact on how and if you are found on searches.

To further implement SEO in your Hub Pages, here are 3 easy steps to improve your Hubs SEO:


Step 1- Title that has an SEO benefit

If we are just considering your hubs here on Hub pages, I would have to say that applying proper SEO also includes considering proper Titles. I recall when I first began here on Hub pages, as I read through the introduction tutorials which suggested that having a title that was straight forward and gave explanation of the hub was more successful than having a creative, unorthodox title. This is true. For example; poets. I can tell you which poets here are using effective SEO and which are not, by simply looking at the titles of their poems. How can I do this? I can do this because I know that when an individual searches on a Search Engine for poetry they search for the following terms; Poetry, Online Poetry, Poetry Contests, Online Poetry Contests, Prose Poetry, Lyrical Poetry and Poems. With this in mind, the poets here on hub pages that include one of these words/phrases into their title, just increased that they will be picked up on a search engine. This is why when you look at much of the poetry on hub pages you will see titles such as; Prose Poetry- A Poem About Life and Love, or an even better title would be; Prose Poetry- A Poem of Prose about Life and Love. Google will read this title and pick up the terms for consideration in search results.

Step 2- A Summary with Keywords for Search Engines

I read quite often Huber’s say they do not know what to type into the summary section of their hubs. To assist you, consider this; if Google is using this summary to display as an intro to the content on your hub, apply your SEO knowledge to this section. Make your summary keyword rich, and applicable to the hubs content. If you have written a hub about Superman and his history with Lex Luther, first do your keyword research and find out which search terms are most prominent regarding this subject. In this case the terms superman (6 million plus) and super man(5 million) both have high searches and low competition. Although the terms are very similar with only a space to differentiate the two, each have their own traffic count and both should be included in your summary as well as within your hub. The same concept goes for the terms superhero and super hero. As a writer, I know I sometimes have to force myself to purposefully put both versions within my content and description/summary-but do, because of the benefits. Why gain traffic for only one of these terms when your hub should be gaining traffic for both? It makes no sense not to be read because one person searches for something using a space and someone else does not. Include both and be found more often.

Step 3- Naming your pictures for SEO

Google does not see your photographs unless your photographs are named with an applicable search term. When you are planning to integrate photos, diagrams, info-graphics or any other type of visual support to your hub, make sure that you upload the photograph to your hub, after you have named it. If you are including a photo of a rose bush; why not name it rose bush rose garden of roses with thorns. Confused why I would upload a photo that has such a long name? Let me explain by pulling apart this name as a search engine search will view it. These are my search terms within the title;

rose bush rose garden of roses with thorns, rose bush rose garden of roses with thorns, rose bush rose garden of roses with thorns, rose bush rose garden of roses with thorns, rose bush rose garden of roses with thorns, rose bush rose garden of roses with thorns.

Each of these terms are what Google will search for when a search inquiry (key search word based) is made, to give full effort to your prominence on Search Engines, why not use these terms to be found by included them all in the title of the photograph? Doing so will certainly have you picked up by Google and other Search Engines. Also, if you write a caption, this is another place to plug in search terms, every bit helps and could mean the difference of being read.


SEO is not hard, it just takes time to learn-Keep it up and you will see your relevance on Search Engines increase

Do not approach SEO and gaining traffic to your online content as a headache and an effort that will not pay off. SEO takes time, and consistency. Hang in there and you will the results and applying SEO will become second nature when you are deciding how to put the pieces together of each of your hubs. Good luck and Happy Hubbing- hope your views, likes and shares are all that you want them to be.

More by this Author


Comments 63 comments

Melovy profile image

Melovy 4 years ago from UK

Very useful hub. I haven’t been paying much attention to keywords for my photos, so I will go through my hubs now and change that. And your last paragraph is just what I needed, since I’m all too inclined to see SEO as exactly that! Time to change my attitude. I’m bookmarking this, and voting up.


hengwug 4 years ago

Great tips you have there. Never occurred to me to rename my photos for SEO purpose. Voted up and useful.


BRIAN SLATER profile image

BRIAN SLATER 4 years ago from Nottingham Uk

Nicely written hub HC on a well documented topic. I think this hub puts it very well for those people who are confused by seo. Voted up :)


thearbiter0808 profile image

thearbiter0808 4 years ago

Concise yet packed with so much information about SEO. This is a good read for any SEO beginner. Voted up and sharing!


jainismus profile image

jainismus 4 years ago from Pune, India

A very useful Hub for new Hubbers


mary615 profile image

mary615 4 years ago from Florida

I had read somewbere else on HP about captioning keyword on the photo capsule, and have been trying to do that. Thanks so much for this good info.


Brett.Tesol profile image

Brett.Tesol 4 years ago from Somewhere in Asia

Hi thearbiter0808,

You are the second person to mention this. Have you checked their T&Cs and list of banned countries? (Google Adsense banned many countries a while back, including India ... unfortunately anyone from those regions lost their accounts, we lost some great members unfortunately).


missolive profile image

missolive 4 years ago from Texas

My SEO Guru does it again! well done! This is starting to make more and more sense...I have a much greater understanding of SEO every time I read your hubs - yay! Your 'rose' example is perfect and emphasizes why we need to take advantage of the photo capsule.

Informative and useful - voted up!!! Sharing!


cebutouristspot profile image

cebutouristspot 4 years ago from Cebu

Hmm this is interesting I would surely try some of your tips out. I really appreciate this SEO tips that you have compiled :D Thanks for Sharing


faith_love_hope32 profile image

faith_love_hope32 4 years ago

I saved this to my favorites on my computer so I can absorb it more later. great tips, I have SEO and am still struggling with my website. I also know though that this is only the beginning and that I need to give it more time. Hopefully your tips will help me :)


WD Curry 111 profile image

WD Curry 111 4 years ago from Space Coast

It's like I said . . . SEO is sling words at the search engine. Almost everyone in the world is doing it. The poor search engine is getting constipated. Keep that in mind.


rajan jolly profile image

rajan jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

Really wonderful SEO tips, HCP. And may I say very clever too? Love the way you used the word superman both in single and split form. We all are here to get on the search engine wagon. You make it all so simple to understand.Thanks for such a useful hub.

Voted up and awesome.

Thanks for SHARING.


alocsin profile image

alocsin 4 years ago from Orange County, CA

Excellent ideas. I think you can have the best of both worlds with the titles by being creating in the main title and adding the SEO title as a subtitle (or vice versa). In fact, I wrote a hub about it. Voting this Up and Useful.


American View profile image

American View 4 years ago from Plano, Texas

Great hub with excellent ideas. A must read for new hubbers. I would have appreciated these types of article when I first joined. Up and Awesome


sgbrown profile image

sgbrown 4 years ago from Southern Oklahoma

Excellent information! I am always looking for ways to improve my SEO. I am still new at all of this and it can be overwhelming. Your explainations are wonderful. I am going back and checking the titles on my pictures. Voted this and useful! Thank you so much for SHARING!


jenubouka 4 years ago

So awesome, clear, and concise. This makes so much sense when put in simple terms. Now with this vital hub I can go back, again, and amp up my wording to (maybe) get picked up by Google. Thanks for this, very helpful.


jmckinny profile image

jmckinny 4 years ago from Santa Barbara, CA

Some very interesting ideas in this article


Tonu1973 profile image

Tonu1973 4 years ago from the outer reaches of reality

Thank you for sharing this wealth of knowledge. I am still trying to figure these things out and hubs like this are very useful to me.


royalaniltanwar profile image

royalaniltanwar 4 years ago from Noida

Thanks for sharing such nice hub this tips is very useful for me.........


Loi-Renee profile image

Loi-Renee 4 years ago from Jamaica

I definitely learned something today. Thank you HC Porter. I had no idea i could make my photos more visible this way.

Voted up and useful


Sharyn's Slant profile image

Sharyn's Slant 4 years ago from Northeast Ohio USA

This was extremely helpful, thank you. You reminded me of my recent hub about the Superbowl or Super Bowl :) And I never thought of "naming" the photos I use. I do include a caption that includes key words when I can, but never thought of your other idea. I look forward to reading more of your hubs!

Sharyn


Angela Blair profile image

Angela Blair 4 years ago from Central Texas

What an exceptionally informative Hub -- and certainly helpful to this old writer. As I'm lacking knowledge such as this -- and just getting involved and trying to learn -- your Hub answered a lot of SEO questions for me -- I'll keep trying (and hope you'll keep instructing). Voted up -- Best, Sis


computerstore9 4 years ago

Very useful hub. Thanks!!!!!


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Melovy- Thanks for the comment, I am glad you found the information useful. I hope you are able to see a benefit to your views


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

hengwug- thanks- glad i could give you some additional insight. Hope it helps


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Thanks Brian- I try :) Hope it helps some people who have a chance to read it :)


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

thank you for sharing and voting on the hub! I appreciate the feedback and hope that you are right :) Thanks for reading


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Thank you-Thank you!


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Mary- yep, doing so is a good idea. Google doesnt see a picture as what it is, it is what it is said to be...so we have to tell google what we want google to see the photo as :) Thanks for reading and for commenting, always a pleasure getting feedback from you


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

brett- did you intend to leave this message for me? if so I am lost as to what you are talking about....


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

lol- thanks missolive- and this is how I know that the hub is a benefit- when you leave such a great enthusiastic comment to my work, lol! I appreciate it! I hope it helps some people understand the process a little. I thought of rolling all the info into a really massive SEO Hub, but I fear that it would be overwhelming to many and it is better to teach in doses.... as long as it helps a few people, I am good with doing so :)


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

no problem cebutouristspot- hope it helps! thanks for leaving a comment


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

faith love hope32... thanks! I love being in someones FAVORITES :) I always tell people, if you cant give your all to it- give something, small changes to what you do already can make a huge difference and you wont be spending much more time or effort that you do currently.


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

WD... not everyone is doing SEO... at least not correctly. Search Engine is a search engine- with or without the SEO... the SEO is for the site/page/person... not the engine. thanks for the comment, hope the constipation hasnt clogged anything up on your end :)


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

thank you sir. People often dont consider the most logical of keywords to gain views. Such things as I described above as well as misspellings are all words that are searches, because it is people who are doing the searches, and we all make common mistakes...who knew it could be a mistake that will get you found on the search engines :)


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

alocsin i will have to check out that hub- thanks for commenting on mine :)


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

AV- I cant even think about how long I sat reading up on SEO and taking tutorials and lessons to become well versed in the subject. So many of them were so hard to understand- i try to speak as if you are not a search engine-but a person, i hope it helps


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

sgbrown- great! I am so glad that you found some of the tips helpful. that is why i write these hubs...to help


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

I hope you have success! :) Thanks for commenting jenubouka... i appreciate the feedback


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

thanks for the comment. hope the ideas benefit you jmckinny


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Tonu1973- you are very welcome, I hope that it helps


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

royalaniltanwar -your welcome. I am glad that I was able to help out a little :)


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

loi-renee, great! I am glad that i could give you some information that you were unaware of. :)


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Sharyn Slant- thanks for the comment, I am glad that some of this hub was new information for you to consider. Thank you for the feedback- hope some of my other SEO hubs help as well :)


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Angela Blair- The internet has created so many opportunities as well as multiple hurdles for most writers, good news is- it can all be learned. Thanks for the comment and the feedback, i am glad i was able to share something useful with you


smiileyfacexo profile image

smiileyfacexo 4 years ago from New Zealand

Thanks for the useful hub x


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

You are welcome- I am glad that I could give you some tips- Thank you Smileyfacexo for the comment!


missolive profile image

missolive 4 years ago from Texas

in response to my/your comment - I'm glad you went with this approach. It is straight and to the point. It also compliments the wonderful related hubs you have already written. Oh, and how can I not be enthusiastic?! I get it! I'm finally getting it! LOL

Don't you love aha! moments? It's my favorite part of teaching! :)

Keep em' coming!


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

yes- I love those AHA moments- it is also the best part of learning, lol :) I am so happy to be your SEO Guru MissOlive :)


jpcmc profile image

jpcmc 4 years ago from Quezon CIty, Phlippines

I learned something new today thanks a lot. Thumbs up!


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

You are welcome JPCMC- I am glad that I could be a teacher :) Thanks for the comment


savanahl profile image

savanahl 4 years ago

I cam to read your poetry but instead I found very useful applicable information...Awesome! Can't wait to get to your poetry next.


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Savanahl, great...always a bonus when we learn that we appeal to our audience in more than just one genre :) thanks for the comment!


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

I am not sure I understand the question.A colon is presented before you introduce a sequence of ideas, a list... it is kind of like an introduction as to what is to come. Unless, I completely missed the question? Please clarify... Thanks Loued51


RichardPac profile image

RichardPac 4 years ago from Sunny Florida!

Thank you very much for the tips! SEO seems so very confusing to me, but it seems you have mastered the process! I'll definitely be checking out your other hubs.


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

RichardPac- Thanks for the comment. Unfortunately, I dont think that anyone could ever master SEO, unless of course you are a techno junkie working at Google. Because the Search Engines are constantly changing how sites are ranked and displayed, mastery is something that is never accomplished. I always tell people, when you meet someone that claims that they are an SEO Master or Expert...run the other way because they are delusional! :)


Jennifer Stone profile image

Jennifer Stone 4 years ago from the Riverbank, England

Great advice, thanks! I still need to get the hang of SEO so this is really useful! Voted up and stuff, Jen


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Thanks Jennifer! It took me awhile and a lot of training as well as mistakes to understand SEO... and the crazy thing about it is, it is always changing. If you need some additional help with the subject- I have a collection of SEO related hubs, or feel free to ask :) Thank you again for the comment!


Angela Blair profile image

Angela Blair 4 years ago from Central Texas

Thanks for the super info -- I'm a dummy with this sort of thing and any and all direction as to SEO is appreciated. Definitely voted UP! Best/Sis


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Thank you Angela Blair- I am glad you found some of the information a benefit- Hope it helps :)


Ausemade profile image

Ausemade 4 years ago from Australia

I use to name my images with a 6 digit date, plus the last 4 digits issued by the camera. For the last 5 years plus, I still keep that name, but I hyphen it with a description. It certainly does make sense when you look at the importance of images, even more so with the advent of Pinterest. Now, I just have to go back and rename all my old images that are on my website. Good hub for novices and well explained... voted up and interesting...


H.C Porter profile image

H.C Porter 4 years ago from Lone Star State Author

Ausemade- I am glad I could help, and that you found this one useful. I know that SEO can be difficult to understand and implement, but every little bit can help. Good luck!


nikkiraeink profile image

nikkiraeink 4 years ago from So. Cal.

Just the information I was looking for! Thank you! Very helpful.

    Sign in or sign up and post using a HubPages Network account.

    0 of 8192 characters used
    Post Comment

    No HTML is allowed in comments, but URLs will be hyperlinked. Comments are not for promoting your articles or other sites.


    Click to Rate This Article
    working