How To Shun The "Experts" & Maximize Your AdSense Earnings

I have pontificated in various other Hubs as to how my only interest is to entertain and inform my readership and couldn't possibly care less about Adsense and its monthly pittances. No, I'm not independently wealthy, but as you can see from the screenshot above, my 700+ Hubs average me just pennies a month each. However, in the analysis of these figures an extremely ethereal factor comes into view, and it is one that Hubbers can utilize to custom tailor their writing in order to maximize their income from Adsense.

If you're unfamiliar with the Adsense report, here is how it works: The first column is the Date; then the next column is the Page impressions, or what I prefer to call page views; then you go onto Clicks, which define how many of your readers actually clicked on any of your ads on the page; then Page CTR, which according to Google is “The number of link clicks divided by the number of link impressions”; and then there is the final factor, the Page eCPM, which, according to Google again is the “eCPM is calculated by dividing total earnings by total number of impressions in thousands”.

Let's start on the first day of the year. On the date of: January 1, 2009, my total Hub page views were: 574, and out of all of these people, only: 7 actually clicked on anything which leads to a 1.22% clicks divided by impressions, and a cost per thousand of: $3.85. All of this is of interest since it means that I earned on this day a grand total of: $2.21. Hey, it's New Year's Day and anyone who is actually up, awake, and doesn't have a hangover is watching the Rose Parade or a Bowl Game, so you really can't judge anything by this day. So let's go on.

On the date of: January 2, 2009, my total Hub page views were: 972, and out of all of these people, only: 16 actually clicked on anything which leads to a 1.65% clicks divided by impressions, and a cost per thousand of: $3.89. All of this is of interest since it means that I earned on this day a grand total of: $3.78. That's somewhat more like it. The world is coming back to life after a long holiday season, and they're also getting back to reading Hubs and clicking on ads. Still to have almost a thousand people and only having just over one tenth of one percent of them actually clicking on an ad is somewhat disheartening, but let's continue and see what happens later in the month.

On the date of: January 16, 2009, my total Hub page views were: 577, and out of all of these people, only: 11 actually clicked on anything which leads to a 1.91% clicks divided by impressions, and a cost per thousand of: $3.39. All of this is of interest since it means that I earned on this day a grand total of: $1.96. There is some statistical variation since this is the lowest page view day since January 1, and although I got 3 more page views, I earned 25 cents less. However, there are 4 more clicks today than on New Year's Day, which means that the clicks weren't worth as much. Still, I don't think I am going to start worrying myself to an early grave over a quarter, so que sera sera.

On the date of: January 19, 2009, my total Hub page views were: 659, and out of all of these people, only: 16 actually clicked on anything which leads to a 2.43% clicks divided by impressions, and a cost per thousand of: $8.60. All of this is of interest since it means that I earned on this day a grand total of: $5.67. What the heck happened here? For reasons truly understood only by the Googlemaniacs, (and they're not talking) I just made way more money than I did on other days with similar page views. Ah yes... the ways of the Google are mysterious indeed, my young Padawan learner.

Now it gets really weird.

On the date of: January 26, 2009, my total Hub page views were: 5113, and out of all of these people, only: 15 actually clicked on anything which leads to a 0.29% clicks divided by impressions, and a cost per thousand of: $0.43. All of this is of interest since it means that I earned on this day a grand total of: $2.22. So I got about ten times as many page views as many other days and I ended up making almost exactly the same? Huh? Could it be some sort of statistical quirk? I understand that Google's Adsense payment system is click based and not necessarily tied to page views, but you would figure that on a day when a much greater number of people visit your pages there would be more clicks... but that's not necessarily the case! Look at the January 27 to February 3 numbers in the image above. Each day has thousands of page views... and they're paying just about the same as the days of mere hundreds of page views.

The determination that can be arrived at this point is that either Google is insanely ripping off the entire cyberverse, or that there is another factor at play here: On January 26 a series of Hubs that I had written about a month earlier and entitled "The Top 100 Ugliest Motorcycles" started to get attention on a wide variety of motorcycle forums all over the place. Those Hubs were responsible for the lion's share of the page views during the January 26 to February 3 period.

The reason that factor is particularly significant is that the type of reader which linked to those Ugliest Motorcycle Hubs from the various motorcycling enthusiast forums arrived to my Hub pages to check out whether their favorite ride made the list. They were not the type of reader that is going to click on some generic ad link on a webpage! The vast majority of these readers are dyed in the wool owners and aficionados of Yamahondasukizaki FZRCBRZZGSX-1900 Disembowelerdecapitator SS motorcycles (or something like that) and they are not about to be swayed into wasting their time clicking on some ad for "Learn To Ride", "20% Off Scooter Helmets," or "Training Wheels: Cheap!"

So what have you learned, Dorothy? Simple. If you are one of the Hubbers who is interested in actually making money off Adsense (unlike me, who couldn't give a good damn... I write for my readership, not for the few measly coins that Google miserly tosses in my direction) then you should tailor your Hubs to a reader who actually may be interested in clicking on your generic ads. That reader is most definitely not to be found on enthusiast sites, as... according to that famous dictum, forums are a place where "everybody knows everything and nobody likes anything." Those people are already self-professed experts on their particular microtopic, and most of them would have their highly swollen self-esteem diminished considerably by (gasp) actually clicking on a miserable little generic ad!

Therefore, the advice to those who would enrichen their coffers through the graces of Google is as follows:

"Write for an audience with basic to intermediate knowledge and interest in your topic, while shunning the 'experts' like the plague!"

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Comments 13 comments

Aya Katz profile image

Aya Katz 7 years ago from The Ozarks

Hal Licino, I had a similar experience on the one and only day when I had 35,000 people come visit my site. I made less money than when only 500 visited. I think hubpages might be a great place to build an audience and possibly generate publicity, but not a place to earn money.


William F. Torpey profile image

William F. Torpey 7 years ago from South Valley Stream, N.Y.

Enjoyed this hub, Hal, and, like you, I could care less about making the few pennies that seem to be the norm for many of us. I've been looking at those numbers recently, but didn't really know what I was looking at until now. I appreciate your down-to-earth explanation of the numbers. Most of my hubs deal with political issues, not commercial products, so the ads they put on them are not tied to anything substantial. I haven't had time to figure out how to capture ads from Ebay or Amazon that might be better fitted to my hubs. Thanks for the good information.


LondonGirl profile image

LondonGirl 7 years ago from London

thanks for exaplaining - much appreciated!

Do you use Amazon or Ebay or Kontera as well?


Mezo profile image

Mezo 7 years ago from Egypt

u can also write crappy content! so that visitors won'y find the answers they are looking for and may hopefully click ads hoping to go to a better place where they can find answers! lame, huh?


quicksand profile image

quicksand 7 years ago

Very well explained, Hal!

I used to think there were instances when advertisers pay google as much as $10.00 per hit, and google in turn pays the site owner 33%.


ocbill profile image

ocbill 7 years ago from hopefully somewhere peaceful and nice

Need more traffic I guess. Is pageviews how many times it comes on the SERP page, or actual visitors ? If it is visitors that is extremely low


Paul Edmondson profile image

Paul Edmondson 7 years ago from Burlingame, CA

We look at AdSense revenues and trends quite a bit. Regular readers rarely click on ads. People that search on AOL click on ads the most. So writing content that targets AOL readership is most likely the best way to increase your AdSense click through rates.


Adam York 7 years ago

Good Hub. I also don't bother looking very often. I prefer like others to write about subjects that others might find useful, interesting, heartful.


Hal Licino profile image

Hal Licino 7 years ago from Toronto Author

Aya Katz, there are many Hubbers who do make a lot of money on Adsense through Hubpages and I wish them well. That's not the reason why I'm here.

William F. Torpey, thanks! I've given up on Ebay and Amazon after earning zero on them.

LondonGirl, see above. I tried to use Kontera but after having problems signing up then waiting several weeks between emails from them, I gave up on that too.

Mezo, no, I would never advocate writing substandard Hubs as they will not get the page views at all.

quicksand, thanks! The percentages that Google pays vary wildly, although that sounds like an extraordinarily large amount.

ocbill, I believe that is actual visitors.

Paul Edmondson, that is a very interesting factoid. I rarely if ever see AOL readers on my stats, so that might be why my earnings vs. page views are so low.

Adam York, thanks. I'm glad you agree with my writing philosophy.


Netters profile image

Netters 7 years ago from Land of Enchantment - NM

LOL I never understood the way google works. Thank you for the info.


Hal Licino profile image

Hal Licino 7 years ago from Toronto Author

Heck I still don't understand the way Google works! I don't think any mortal does! :)


myrontay profile image

myrontay 7 years ago from Singapore

700 hubs to only make 2 bucks a day. Ouch.


Hal Licino profile image

Hal Licino 7 years ago from Toronto Author

Now you know why I laugh uproariously at the claims of "secret codes" and "magic SEO black hat tricks" to make millions with Adsense. Again, there are some Hubbers who do strike Adsense gold through superlative and finely targeted writing. I wish them all well as I'm apparently not one of them! :)

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