How To Shun The "Experts" & Maximize Your AdSense Earnings
I have pontificated in various other Hubs as to how my only interest is to entertain and inform my readership and couldn't possibly care less about Adsense and its monthly pittances. No, I'm not independently wealthy, but as you can see from the screenshot above, my 700+ Hubs average me just pennies a month each. However, in the analysis of these figures an extremely ethereal factor comes into view, and it is one that Hubbers can utilize to custom tailor their writing in order to maximize their income from Adsense.
If you're unfamiliar with the Adsense report, here is how it works: The first column is the Date; then the next column is the Page impressions, or what I prefer to call page views; then you go onto Clicks, which define how many of your readers actually clicked on any of your ads on the page; then Page CTR, which according to Google is “The number of link clicks divided by the number of link impressions”; and then there is the final factor, the Page eCPM, which, according to Google again is the “eCPM is calculated by dividing total earnings by total number of impressions in thousands”.
Let's start on the first day of the year. On the date of: January 1, 2009, my total Hub page views were: 574, and out of all of these people, only: 7 actually clicked on anything which leads to a 1.22% clicks divided by impressions, and a cost per thousand of: $3.85. All of this is of interest since it means that I earned on this day a grand total of: $2.21. Hey, it's New Year's Day and anyone who is actually up, awake, and doesn't have a hangover is watching the Rose Parade or a Bowl Game, so you really can't judge anything by this day. So let's go on.
On the date of: January 2, 2009, my total Hub page views were: 972, and out of all of these people, only: 16 actually clicked on anything which leads to a 1.65% clicks divided by impressions, and a cost per thousand of: $3.89. All of this is of interest since it means that I earned on this day a grand total of: $3.78. That's somewhat more like it. The world is coming back to life after a long holiday season, and they're also getting back to reading Hubs and clicking on ads. Still to have almost a thousand people and only having just over one tenth of one percent of them actually clicking on an ad is somewhat disheartening, but let's continue and see what happens later in the month.
On the date of: January 16, 2009, my total Hub page views were: 577, and out of all of these people, only: 11 actually clicked on anything which leads to a 1.91% clicks divided by impressions, and a cost per thousand of: $3.39. All of this is of interest since it means that I earned on this day a grand total of: $1.96. There is some statistical variation since this is the lowest page view day since January 1, and although I got 3 more page views, I earned 25 cents less. However, there are 4 more clicks today than on New Year's Day, which means that the clicks weren't worth as much. Still, I don't think I am going to start worrying myself to an early grave over a quarter, so que sera sera.
On the date of: January 19, 2009, my total Hub page views were: 659, and out of all of these people, only: 16 actually clicked on anything which leads to a 2.43% clicks divided by impressions, and a cost per thousand of: $8.60. All of this is of interest since it means that I earned on this day a grand total of: $5.67. What the heck happened here? For reasons truly understood only by the Googlemaniacs, (and they're not talking) I just made way more money than I did on other days with similar page views. Ah yes... the ways of the Google are mysterious indeed, my young Padawan learner.
Now it gets really weird.
On the date of: January 26, 2009, my total Hub page views were: 5113, and out of all of these people, only: 15 actually clicked on anything which leads to a 0.29% clicks divided by impressions, and a cost per thousand of: $0.43. All of this is of interest since it means that I earned on this day a grand total of: $2.22. So I got about ten times as many page views as many other days and I ended up making almost exactly the same? Huh? Could it be some sort of statistical quirk? I understand that Google's Adsense payment system is click based and not necessarily tied to page views, but you would figure that on a day when a much greater number of people visit your pages there would be more clicks... but that's not necessarily the case! Look at the January 27 to February 3 numbers in the image above. Each day has thousands of page views... and they're paying just about the same as the days of mere hundreds of page views.
The determination that can be arrived at this point is that either Google is insanely ripping off the entire cyberverse, or that there is another factor at play here: On January 26 a series of Hubs that I had written about a month earlier and entitled "The Top 100 Ugliest Motorcycles" started to get attention on a wide variety of motorcycle forums all over the place. Those Hubs were responsible for the lion's share of the page views during the January 26 to February 3 period.
The reason that factor is particularly significant is that the type of reader which linked to those Ugliest Motorcycle Hubs from the various motorcycling enthusiast forums arrived to my Hub pages to check out whether their favorite ride made the list. They were not the type of reader that is going to click on some generic ad link on a webpage! The vast majority of these readers are dyed in the wool owners and aficionados of Yamahondasukizaki FZRCBRZZGSX-1900 Disembowelerdecapitator SS motorcycles (or something like that) and they are not about to be swayed into wasting their time clicking on some ad for "Learn To Ride", "20% Off Scooter Helmets," or "Training Wheels: Cheap!"
So what have you learned, Dorothy? Simple. If you are one of the Hubbers who is interested in actually making money off Adsense (unlike me, who couldn't give a good damn... I write for my readership, not for the few measly coins that Google miserly tosses in my direction) then you should tailor your Hubs to a reader who actually may be interested in clicking on your generic ads. That reader is most definitely not to be found on enthusiast sites, as... according to that famous dictum, forums are a place where "everybody knows everything and nobody likes anything." Those people are already self-professed experts on their particular microtopic, and most of them would have their highly swollen self-esteem diminished considerably by (gasp) actually clicking on a miserable little generic ad!
Therefore, the advice to those who would enrichen their coffers through the graces of Google is as follows:
"Write for an audience with basic to intermediate knowledge and interest in your topic, while shunning the 'experts' like the plague!"
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