Simple tips for search engine optimization

Search engine optimization creates targeted traffic.
Search engine optimization creates targeted traffic. | Source

Simple search engine optimization

On page Search engine optimization (SEO) simple? When you build clusters of keywords using this system it is. The techniques we started with are as effective now as they were in Jan 2011 when we started using them. We have several articles pulling readers using nothing more than these simple techniques and no back linking.

Realize when you are writing you are trying to reach an audience. You want people to read what you have written. It is what you title your article that will usually contain the words your audience is searching for. Choose them wisely. The approach we use is choosing words then searching them. It is rare now for us to actually open anything we find in the search. We do read what the search engine has picked up because this gives us ideas and other words which might be more effective. It also helps us pick the niche we want to be found in.

Remember that not every keyword is searched often. There are free tools that let you know how often certain words are searched but for this article we are not going to go into them. We are going to use an example from our own work. We find doing simple searches enjoyable.


Simple tips we still use today

Say you are writing an article on training a horse. Horse would be the first word you would search. As of today September 7, 2012 this brings up 75,400,000 results. Horse training brings up 52,800,000 results. Although breaking a horses spirit is something we have no intention of we learned breaking is more often searched. Since our goal is to let people know there are approaches other than breaking we use it. The search for breaking brings up results up to 72,900,000 results. It’s going to take a really well optimized article to hit the top of that niche.

We don’t like pain for us or any animal so lets add gentle. Now we are down to 720,000 results and with this keyword cluster we are ranked page 1. Since we are not alone in believing it is better to be gentle these keywords are searched thus bringing us readers because they are finding us on page 1 of a search engine. We have also narrowed our niche bringing in the readers we really want. As time passes Google adds relevance for linking and sharing. It is also ranking on several page one slots. Now for the keyword cluster gentle breaking a horse. September 7, 2012. The competition is now 1,370,000 for these keywords it is page one.

This is what simple search engine optimization is all about. Putting your article in front of the audience you are writing to. All the fancy programs in the world can only speed up the process. Learning to do it the simple way is really the best. Once you have this down in reality you are dependent upon one thing. Your brain is the best search engine optimizer that exists.

For our example article we used the title and on the platform we used we were able to add a summary which contains our keywords gentle breaking once and horse twice. Summaries are not used by search engines for optimization. They are to create enough interest to have people clicking through.

It is recommended to make your keywords bold if the platform allows. You can also use your keywords in sub titles again if the platform allows. If pictures are allowed and you can find a way to use your keywords in some way that is recommended. In our example article we used this method. This is especially if you place the picture at the top right hand side of the article.


Keyword Clusters

The rule of thumb is make sure to use your keyword clusters close together in any order one time within your article. Up dated after the latest Panda. Having them within the first two sentences is probably the most important. The rule of thumb is at least one keyword within the first eighty five characters. If you can’t put a summary in these first few sentences are what a search engine is going to pick up and what people will see when searching for you. You want your keywords there because this is what your article should be about.

Around the center use them again make them fit and make it feel like there is a reason for them to be there. They don’t have to be in order or even in the same sentence just within sixty five characters of each other.

Search bots search the entire article looking for keywords and sometimes we have found that by using this method it is actually this grouping we are finding on search engines. This works especially well when you can’t add a summary. Even when you can use a summary doing this is showing your keywords are relevant.

Somewhere along the way we learned that in good writing your final paragraph is a summary of what you have written. We don’t always use this paragraph properly but now make sure our keywords are in it. This again to show our keywords are relevant to the article.

The reason people write is to have what they have written read. It is just a waste of brain power to write if what you have written is not being found. You can now see that search engine optimization is simple if you use these tips and your brain.

Links in text and using links

If you link to articles or websites on any platform, blog, or website make sure you are not using a single word which matches a word in the link. This is considered spam by the Penguin update and your information will be passed over by search engines. If you have been wondering why you are losing traffic this might be the reason. A reader brought to our attention that this was improperly worded. We are adding this so people will understand.

One of the websites we are branding at the moment is PortlandOregoninfo.us. None of the linking words can be Portland, Oregon or info or this will be considered spam. You can link to one word, just not a word in the link.

© Revised September 14, 2012 6:30 AM CST Dennis Thorgesen for Lisech eMarketing, All rights reserved.

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Comments 55 comments

wheelinallover profile image

wheelinallover 3 years ago from Central United States Author

CarNoobz please feel free to check Google updates yourself. I believe there have been at least two new Panda changes since this article was last updated.

The information about hyper-linking in this article was taken directly from Google. It said without exception no words can match when hyper-linking. The penalty they say is not being ranked by them. Whether this means you won't be picked up by any search engine I have no idea. Google is the only one who says the words can't match.

I am also aware it is harder to rank a hub than it has been. Hubs of mine which were pulling in good traffic no longer are. One of the problems I have been told is that more than one article should be written to the same keywords. You can't be considered an expert in your field with only one article to a niche.

I do agree that click here isn't the answer. Using your creative juices is the best choice. Without a doubt not using the same words does work. This I know because my articles are being found by people using Google search.

This isn't the only platform I write on. My wordpress blogs are being ranked. Other articles are still being found on a page one within a few hours if people comment and share. It is rare that they don't.


CarNoobz profile image

CarNoobz 3 years ago from USA

Yeah, anchored links are tricky these days. But I wouldn't insist that keywords in your anchored text cannot ever be in the URL too. It's more about balance and what looks natural or unnatural to Google.

Having 500 anchored links that all use the same keyword is unnatural. But using keyword clusters as the basis for your anchored links can work, even if one of the words in the link matches a word in the URL. To be safe, you need variations...not only keyword variations, but also links like "Click Here" and naked URLs and branded URLs too, along with those links being used in relevant ways.

For instance...if I wrote a guest blog post about stray animals in urban areas...and how I almost hit a dog while driving and had to swerve and hit a parked car and now my car insurance went up. And then I hyperlink "car insurance" to a hub about car insurance? That's an irrelevant link, and it will hurt my SEO...but not because the word "car" is in both the link and the URL. It's bad because it's irrelevant and unnatural. That link isn't there to add value to the blog's followers; it's there to draw traffic to an unrelated article, and that's one of the things that Penguin went after.

Good hub, though. Sorry if I sounded antagonistic =/


wheelinallover profile image

wheelinallover 3 years ago from Central United States Author

This hub was not written for website SEO. A lot of the information you shared is for them. What we shared was simple optimization which is something not every new writer is aware of. Many are not ready for keyword research tools so need to understand just the very basics.

I agree social media plays a large part in optimization. Hub pages internal notifications help. If this didn't exist few of the hubs would ever be found by keywords on search engines. Shares and comments are now part of optimization. Thank you martinjohn337 for dropping by and helping with optimization.


martinjohn337 3 years ago

Create incredible content,

Pick a comfortable niche,

Carefully research keywords,

Stick to SEO-friendly URLs,

Use tags and Meta descriptions,

Don't forget image attributes,

Build internal links,

Build external links,

Enable Social Media Sharing,

Avoid using Flash and images as text.

These are simple trick for SEO.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

I really should have worded that differently. What you don't want to do is use the words in the link. The best way to show this is by example.

We will add one here and another in the hub. One of the websites we are branding at the moment is PortlandOregoninfo.us. None of the linking words can be Portland, Oregon or info or this will be considered spam. You can link to one word, just not a word in the link.

Thanks for dropping by and bringing this error to our attention Millionaretips.


Millionaire Tips profile image

Millionaire Tips 4 years ago from USA

I am still learning about optimization and it seems like it is going to be an ever-changing subject. From your hub, I learned that you shouldn't link with just one word. I hadn't thought of that as being spam, but I generally link more than one word simply because it will be easier to see the link if it is a longer link. I will give more thought to the words I use for links from now on.


myownlife profile image

myownlife 4 years ago from london

Thanks for sharing important information. Obviously work of arts are for the audiences ultimately.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

This is something we keep up to date with and is more important now than ever before because we are writing website content and articles for others. It is one of the highest maintenance areas of the internet to write in. To say nothing of keeping up to date in.

Thanks for dropping by and your comment bryanbaldwin.


bryanbaldwin profile image

bryanbaldwin 4 years ago from Los Angeles

Breaking it down! Thank you. SEO is always changing and evolving but some things will never change. Thanks for the refresher in my mind.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

Yes there is a way to change a summary. As far as I know there is nothing we can't change with the exception being what your original title was will always show even if you change it, unless you delete the hub and start over. Looks like I need to write another hub pages tutorial. Give me a few weeks.


mary615 profile image

mary615 4 years ago from Florida

Very good article. Is there a way you can go back in and edit a summary? I have not found a way, and I know in some of mine, I neglected to include key words. Thanks.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

Thanks Brett, Search engine optimization is always a work in progress. This hub is updated more often than I care to admit. I have been told recently search engine optimization was a bad choice. It changes so rapidly it is hard to keep up which makes it high maintenance.

The basics remain the same, however little changes seem to be necessary from time to time. Like the ranking on the article I used as an example. It just keeps moving up. At last check is was still found in it's original niche, for the keywords to take it to the lower competition placement.


Brett.Tesol profile image

Brett.Tesol 4 years ago from Somewhere in Asia

As I have recently gathered a few more new hubbers following me, I wanted to return to share these valuable tips. The first paragraph technique works well and if something I try to follow now!

Thanks for SHARING your knowledge.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

prairieprincess thanks for dropping by. Glad you find my information to have value. Since this article was about on page optimization we didn't talk about other ways to optimize. More optimization now happens off page. Others sharing your work does way more than you understand. Others commenting on your work does wonders too. Even negative comments can help with ranking, as long as they are keyword relevant.


prairieprincess profile image

prairieprincess 4 years ago from Canada

Wheelinallover, this is a great, simple explanation of SEO and how it works. And your reason is so right -- if we are not read, why write? I just recently (last night) started re-writing some of my older articles to make them more keyword friendly. I hope that it results in more traffic for me, because I want to be read, too!

Wheelin, I always learn so much from you. Thanks so much again! Take care.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

mary615 I write on three "blogging" platforms and have published ezines. The simple tips in this article have worked from the beginning. I do use programs for keyword searching and programs which are supposed to show how well optimization is working and rarely have to change a thing. Thank you for coming by and your comment.


mary615 profile image

mary615 4 years ago from Florida

I've read a lot of Hubs about SEO, but yours makes the most sense. I've bookmarked this one so I can go back and study more. I'm just learning about SEO. Thanks for this good info. I voted it UP, etc.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

Deepak Chaturvedi search engine optimization has changed a lot within the past 13 months. Making sure keywords are used in an article is important only to show search engines relevance. Summaries containing the keywords are more important as well as reputation, where your link shows up, and what people are saying about you and your article. Most of the actual optimization is now done away from an article.


Deepak Chaturvedi profile image

Deepak Chaturvedi 4 years ago from New Delhi, India

Most of the time our work gets unnoticed cause our sole attention is on writing so keywords get less important.But from we will try to do some with them.Thanks for sharing such use SEO tips.


sgbrown profile image

sgbrown 4 years ago from Southern Oklahoma

This is a very good hub! You explained SEO very well. I an still learing and always looking for good information. Thank you for sharing your advise! Voted up and very useful! Have a wonderful day! :)


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

Thelma Alberts thanks for the wonderful comment. This is actually the most commented on hub as well as the most useful we have ever written. Once people realize what search engines are looking at for placement we plan on other articles explaining back linking, and how to use social media to increase readership even more.


Thelma Alberts profile image

Thelma Alberts 4 years ago from Germany

Thanks for making SEO simple to me. I am not really thinking so much on keywords when I'm writing my hubs but I will surely do it now as I want to have more readers. Useful and SHARED. Thanks again.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

Update, because of the social sharing of this article the Gentle breaking article can now be found page 1, against 1,020,000 results with the key phrase "breaking a horse for riding." Dated 19 Feb 2012


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

viking305 I agree about choosing keywords being important. For my article about training horses I had to optimize the word breaking and have had emails telling me "breaking" has a bad connotation. I have also had comments saying the same. That article is about training not "breaking" the horses spirit, but people search breaking more often. I optimized to the keyword which was searched most, as a way to reach those who believe breaking is better than training to show them a better way.


viking305 profile image

viking305 4 years ago from Ireland

This article explains search engine optimization in very easy to follow terms. Once you follow the rules it can produce some amazing results.

Keywords can be used to our advantage but we have to be careful to use them correctly or they will turn around and bite us! Great advice and tips on SEO for the beginner

Thanks for SHARING Voted up and Useful


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

alocsin Google's new changes make things simpler all the time. Social media and back links play a larger part now in page ranking in reality making on page search engine optimization simpler. Learning what to do off page now that is a horse of a whole different color.


alocsin profile image

alocsin 4 years ago from Orange County, CA

SEO is a topic that mystifies a lot of people. It's good that you explain the basics here, so people can try to incorporate it in their hubs. Voting this Up and Useful.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

Tams R when my first article was published (not on hub pages) I must have hit something right. I was told the SEO for that article worked fine. It took a week of waiting to be sure it passed duplicate content tests, grammar, content, and unique content. I honestly had no idea what SEO even was when I wrote that and several of my first hubs here. They also are ranked page 1 of Google in their respective niches. I have managed to move a website up in rank simply by writing articles (on another platform)using the same keywords and creating back links to the website.

I can assure your of two things. The horses spirit was never broken and he would love an apple. The only problem is I have no idea where he is today. When you train horses for other people it is impossible to keep up with all their whereabouts. The last I heard and that was 9 years ago they had moved him to Missouri.


Tams R profile image

Tams R 4 years ago from Missouri

Thank you for helping me along my crippled path to learning SEO. I honestly wish I could just write and not worry about these things, but I suppose it is yet another "one bad apple" situation. I dislike bad apples, possibly the broken horse would like one.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

nityanandagaurang it was made as simple as possible. It had to be working or it would have been no use to anyone. If you can show someone an example of something which is working sometimes it is simpler to understand. This was the goal of this hub. More of the search engine optimization is done off page now and other than our sharing with social networks it is on hub pages to get our back links. I want my work seen so optimize off page as well. A hub about that is in the thinking stage.


nityanandagaurang profile image

nityanandagaurang 4 years ago

wheelinallover ,your seo tips are very practical.Specially the example you have used to teach about seo is very nice.Very useful hub.Voting it up.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

rjsadowski Glad I could help. I do know these methods of search engine optimizatin are working because I use it for every article and blog I publish. Use it and enjoy your new found readers.


rjsadowski profile image

rjsadowski 4 years ago

A lot of useful information to digest and utilize. Thanks.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

kevins blog52 Use the tips with my blessing. In reality I have just raised the bar for myself. Nothing to help someone improve like creating competition.

pedrn44 I know how you feel. When I started writing online I didn't know what a keyword was much less how to use one. It seems in spite this I managed to get two articles ranked page 1 in very small niches. It took time to reach page 1 against 176,000,000 competition. Believe it or not it was done using only using the tips in the article.

peoplepower73 Enjoy your book. If you haven't bookmarked this article it is our advice for you to do so. Everything in this article is working for me right now and when it changes so will the article. Our goal is to share what is working today updating or writing another hub with what is current. With the techniques in this article I have personally seen eleven page one rankings for the same article six with over a million competitors.


peoplepower73 profile image

peoplepower73 4 years ago from Placentia California

Thanks for simplifying SEO. I have a 400 page book on the subject and I think you hit the nail on the head.

Thanks for SHARING.


pedrn44 profile image

pedrn44 4 years ago from New Berlin Wisconsin

Thanks so much for this info. You made these SEO techniques easy to understand. I do use keywords but didn't think about using them in my summary or grouping them together in the article. I'm still learning and you are a good teacher:)


kevins blog52 profile image

kevins blog52 4 years ago from southern Indiana

Thank you wheelinallover,I will use Simple tips for search engine optimization tips, I have been looking for something to boost my page views. I voted up and use full.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

Brett.tesol Thanks for stopping by and learning our take on search engine optimization. This is the most up to date method and what is working for us today. We are finding it works for blogs, hub pages, and forum posts with one minor alteration.

Tonu1973 thanks for the visit, glad you found something worthwhile here. We aim to please.

tillsontitan every search we have made have shown all keywords once and at least one twice. We now make sure our summaries include keywords once and at least one twice.

amymarie_5 you would not believe how many article someone here has read that made we couldn't understand. Each person here has had enough college and one mentors college students to that we should understand most information. We decided to use simple hoping people understood. Thanks for the comment.


amymarie_5 profile image

amymarie_5 4 years ago from Chicago IL

I use Google Keywords all the time. It's helped me so much. This is very useful. Voted up & shared with my followers.


tillsontitan profile image

tillsontitan 4 years ago from New York

It seems no matter how many hubs I read about keywords I always learn something. I like your suggestion of using keywords in the summary, I never thought of that! Great information and guidance. Voted up. Thanks for SHARING.


Tonu1973 profile image

Tonu1973 4 years ago from the outer reaches of reality

Thank your for putting SEO in simple terms. I am new to HubPages and just starting to tinkier with it. Hubs like this are very beneficial, so thanks again.


Brett.Tesol profile image

Brett.Tesol 4 years ago from Somewhere in Asia

Very good info. I've been using Keywords for a while, and although I knew of using the title and repeating keywords, I had not heard of the importance of the first sentence. I will certainly give it a try!

Thanks for SHARING, will tweet this too, as it is very useful.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

Dahlia Flower Thanks for dropping and your comment.

The term which truly fits is horse training. You don't want a horses spirit broken, which I believe is where the original term came from. It is the most common used term and you have to reach those who use the term. It is impossible to change someones way of thinking if you can't reach them.

Reaching the target audience is important and this is what search engine optimization makes possible.

In the years I worked with horses not a single one we trained had it's spirit broken. They were trained by example, with patience, and in a loving environment.


Dahlia Flower profile image

Dahlia Flower 4 years ago from Canada

Very interesting -- except for the 'breaking a horse' part. Did you know the horse whisperer (Buck) has a whole different method and he teaches why breaking a horse is the absolutely worst way to go about the training of a horse. But possibly you just use that term, but don't really mean it?


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

gjfalcone We are all in this together. What helps the newbies and those who are writing without optimizing helps not only me but everyone on hub pages. If something I have a link in my hub gets a reader to that link we have both gained.

jainismus There are a few who have been publishing for a while now who have said these tips have helped them. These are not only the first steps but things which have to be done with every article. On other platforms I have managed to rank page 1 of 176,000,000 results using just these techniques.

I publish articles on simple search engine optimization on two platforms at the moment and will soon be on a third.


jainismus profile image

jainismus 4 years ago from Pune, India

It is useful for new Hubbers


gjfalcone profile image

gjfalcone 4 years ago from Gilbert, Arizona

Thanks for the education. I always enjoy hubs that put things in perspective. Having said that, welldone. Voted ^ & useful.

Thanks For SHARING Wheelinallover


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

Sun pen this is why I put the article together like I did with examples which can be searched and show the exact results which were achieved. Tips were given with the idea the keywords will be searched as they are for this article. The title tuner on this one comes up with the same keywords just in a different order.

These ideas are about as simple as they can get. They of course would not be as effective for a very long article unless the keyword cluster shows up between seven and nine percent overall.


Sun Pen 50 profile image

Sun Pen 50 4 years ago from Srilanka

Yes, SEO is simple, very simple. Of course when you read any article or a book. But when it comes to do it and produce results, Then you can't understand where all that theory and your high hopes disappeared. Lol. Thanks for another well written article with clear explanations. up/useful


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

Thanks everyone for taking the time to read an comment. It has taken almost a year to get this written. Sometimes going back to basics will take a person further than all the fancy programs which exist. I honestly believe the human brain is the best optimizer that exists.


Becky Katz profile image

Becky Katz 4 years ago from Hereford, AZ

Keep them up, Interested people will read them anyway and they can't hurt anything.


Glenn Stok profile image

Glenn Stok 4 years ago from Long Island, NY

I like the way you said it's a waste of brain power to write if it's not being found. This is why I pay a lot of attention to how I use keywords when I write. And I seem to be doing well with it. But wow! I learned a few more important details from reading your Hub. I'm going to have to review this from time to time to be sure I'm taking advantage of all the methods you mentioned. Thanks. Voted up.


wheelinallover profile image

wheelinallover 4 years ago from Central United States Author

With hubs the only ones who might call anyone a spammer are other hubbers. If you overuse keywords other hubbers are the only ones who will be reading, because search engines are going to ignore them.

I have found that to keep some of my writing intact optimization is out of the question. I am considering pulling those hubs down. The sad part is many people have told me those are my best work.


Becky Katz profile image

Becky Katz 4 years ago from Hereford, AZ

This was amazing. Very useful and hopefully will help me. I can write but optimization is foreign to me. Now I have to rework some things.


jeyaramd profile image

jeyaramd 4 years ago from Mississauga, Ontario

SEO is a world of its own. I think its best thinking about SEO prior to launching your hub. It can be done afterwards. But, I hate tampering with something that is already good to go. Obviously, audience is very important. Your tips and advice on SEO are very helpful. We do have to be careful, like you said, of not being labelled a spammer. SEO strategist sounds a lot more better than spammer. Lol. Thank you. Voted up.

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