Who Reads HubPages? Audience Stats to Increase Your Traffic and Maximize Your Hubs

© 2012 by Aurelio Locsin.

HubPages offers a lot of data on how many page views your individual hubs receive, and plenty of hub advice on how to increase your traffic. But it shows no information on who actually reads hubs. This is a bit puzzling since understanding your audience is the key to writing usable hubs that people want to read.

Third-party websites can supply the missing stats, with the most well-known being Google Analytics. However, using it requires registration and some setting up, which can prove complex to the beginner. A simpler alternative is Alexa, which requires no registration, and provides the information below. Google Analytics can provide data on individual web pages. Alexa only handles domains and not subdomains.

Source

Traffic Rank

The traffic rank is based on a site’s average daily visitors and page views, with the highest combination going to number one. In the U.S., that honor belongs to Google. HubPages ranks differently depending on the county, with the top three ranks belonging to the following: (The traffic rank is the number after the country.)

  1. Philippines: 49
  2. Pakistan: 81
  3. India: 91

The UK is number six with 186, Australia is seven with 188, the U.S. is nine with 192, and Canada is ten with 209.

TIP: Hubs targeted to countries where HubPages ranks higher will have a greater chance of being seen and read. For example, a general travel hub on visiting Los Angeles can have a spin for India if you include visa information and travel times from the subcontinent.

Audience by Country

The left column shows what percentage of hub readers come from what country. For comparison, the right column shows the same information for Google.

Google

  1. U.S: 30.6%
  2. India: 8.2%
  3. China: 3.6%
  4. Brazil: 3.1%
  5. Japan: 3.1%
  6. U.K: 3%
  7. Germany: 2.8%
  8. Russia: 2.7%
  9. Italy: 2.4%
  10. Iran: 2.4%

HubPages

  1. U.S: 32.9%
  2. India: 21.8%
  3. U.K: 6.1%
  4. Canada: 3.3%
  5. Pakistan: 3.1%
  6. Philippines: 2.6%
  7. Australia: 2.2%
  8. Nigeria: 1.4%
  9. South Africa: 1.3%
  10. Indonesia: 1.1%

TIP: The big surprise is India, though it probably shouldn’t be because it is soon-to-be the most populous country on the planet and speaks the English required to browse hubs. Given the high traffic rank of HubPages in the country, it might be worthwhile targeting hubs to an Indian audience.

Source

People

The typical hub reader is female, has no children and has some college. She is either aged 18-24 or 65 and over, and makes $30,000 a year or less, though many also make from $30,000 to $100,000. They are most likely Caucasian, African American or Asian. Men, which to many form the typical Internet audience, are underrepresented, and so are those with children or who browse from school or work.

For comparison, Google visitors are almost evenly split among all ages, genders, educations and whether they have children. Students from school use the search engine more than those at home or work, while senior citizens avoid Google. Alexa provides no breakdowns for income or ethnicity for the search engine.

TIP: Given the audience, articles that should do well include budgeting, dating, earning money, fashion, celebrities, travel, crafts and retirement.

Search Terms

The following are the top 10 search queries for January 2012 and change from monthly. The percentage represents the amount of search engine traffic that reaches HubPages due to the search term.

  1. profitable business ideas: 0.74%
  2. hubpages: 0.45%
  3. best infant car seat: 0.18%
  4. christmas messages: 0.15%
  5. types of computer: 0.13%
  6. louis vuitton handbags: 0.13%
  7. oau admission list: 0.12%
  8. hub pages: 0.12%
  9. learning web designing perfectly: 0.12%
  10. calculate self employment taxes: 0.12%

TIP: Hubs that cover these topics, especially as keywords, will get better traffic.

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Comments 23 comments

Aya Katz profile image

Aya Katz 4 years ago from The Ozarks

This is very useful information about our audience.


Felixedet2000 profile image

Felixedet2000 4 years ago from The Universe

Wow, nice job.Thanks for this useful information. Voted up for sure.


bizwin profile image

bizwin 4 years ago from England, UK

Great hubs. Very useful, voted up and follow.Thanks.


Kris Heeter profile image

Kris Heeter 4 years ago from Indiana

Very useful hub. I love statistics like this:) It's always easier to learn and improve when you have the stats in hand.


algarveview profile image

algarveview 4 years ago from Algarve, Portugal

Good Hub, very interesting.


Amber522 profile image

Amber522 4 years ago

This is very interesting. I never really thought about what the "Typical Hubber" is like. Ironically, I fit into your descriptions for a typical hubber. It is important to know who your audience is before writing. Very useful hub.


vespawoolf profile image

vespawoolf 4 years ago from Peru, South America

Wow, a wealth of information on HP readership. The info on India opens a new window of opportunites, as well.


alocsin profile image

alocsin 4 years ago from Orange County, CA Author

Thanks for stopping by. Glad you all found it worthwhile.


Sunshine625 profile image

Sunshine625 4 years ago from Orlando, FL

Excellent hub! Thanks for sharing this useful data!:)


Axaflaxar profile image

Axaflaxar 4 years ago from Virginia

Alcosin, I have looked at my stats on hubs and always wondered if I should right hubs around the keywords in my stats for a particular Hub. Just to be clear is that what you are saying do?


formosangirl profile image

formosangirl 4 years ago from Los Angeles

Alcosin, interesting hub. I would be interested in how you determine the data regarding average reader. Since I do not receive many readers as you do, I often review the organic search terms that they use to reach my hubs. Voted up.


smiileyfacexo profile image

smiileyfacexo 4 years ago from New Zealand

Thanks for the great hub! I found it really useful and will be examining my stats from now on.


alocsin profile image

alocsin 4 years ago from Orange County, CA Author

Formosangirl, the data comes directly from Alexa. Try going there. You can get data not just on hubpages.com but any website you're interested in.


Melovy profile image

Melovy 4 years ago from UK

Yet another useful hub alocsin. My bookmarks folder is going to run out of room soon!


Sturgeonl profile image

Sturgeonl 4 years ago

This is a very useful article. I appreciate the information.


rajan jolly profile image

rajan jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

alocsin, this is a very well researched hub. Actually, earlier in the day I had asked a question if anyone had any idea what % of hubbers came from which country to read a hub. My main aim was to find which type of hubs were popular where.

Hubber Melovy gave the link in the answer to my question. I really appreciate the research done by you in this regard. Thanks for sharing such wonderful information.

Vote up & awesome. Bookmarked.

SHARED.


zanaworld profile image

zanaworld 4 years ago from Bangalore

well thought and written hub...!


Pamela N Red profile image

Pamela N Red 4 years ago from Oklahoma

You can't base it on HubPages as a whole. Each article is ranked on it's own and not all of a Hubbers hubs are even ranked the same. My work all has a different audience depending on content and interest of outside readers. That is assuming we are getting evergreen views and hopefully we all are.


thelyricwriter profile image

thelyricwriter 4 years ago from West Virginia

Another great informative article Alocsin. I really like these articles that you have created with all the stats and info. They are very helpful my friend.


TasticAdvisor profile image

TasticAdvisor 4 years ago from Rochester

Thanks for this great information Alocsin. Sometimes its easy to forget to 'write for your reader and not yourself'.


Sparkle Chi profile image

Sparkle Chi 4 years ago from Chandler, AZ

Great insight in to who we should be writing for! Thanks for sharing this!


TIMETRAVELER2 profile image

TIMETRAVELER2 4 years ago

You are something else, my friend! I've said it before and I'll say it again...I wish I had your ability to mine and decipher statistics! This one was just great!


Anne Harrison profile image

Anne Harrison 12 months ago from Australia

interesting hub, bookmarked for future reference, thank you

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