Who’ll Read You? Finding the Traffic Potential of Your Writing.

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© 2012 by Aurelio Locsin.

Whether you’re writing on the Internet out of love for words or to make money, you want as many readers as possible. While visitors to your hubs can come from other other hubs, related websites, or links that you post on forums, the chief source of those visitors is Google. Users enter a keyword into the search engine, the search results show a link to your hub, they click the link and then visit your page. Wouldn’t it be nice to know how many visitors your effort can potentially receive?


Adwords Keyword Tool

Google offers the Adwords Keyword tool for showing the potential traffic to any web page, including your hubs. You may find this useful to see why certain hubs receive a lot of traffic and others don’t. You can also use this tool on popular web pages to see what subjects are popular. You can then consider writing hubs on more visited keywords to boost your traffic.

Caution

This only works for non-fiction works. Google has no way of judging writing except by subject, so if your writing is a poem about sunsets, it will key into “sunsets” and not the literary value of the poem.

Click the image to see it full-size. Be sure to enlarge the window to the biggest screen size. If it is still too small, right-click the image and save it to your hard drive. Then open it with your favorite image program.

1. Sign into the Adwords Keyword tool.

Use your Google username and password. It’s free to register. Although you can use the tool without signing in, some of the features are disabled.


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2. Click “[Exact]” under Match Types.

It is located in the left panel under Tools.

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3. Enter the name of the hub you want to check into the “Website” box.

The box is located in the right panel. For this example, I’m using one of my more popular hubs Highest Paid Lawyers in America, which puts the following link into the “Website” box:

http://alocsin.hubpages.com/hub/Highest-Paid-Lawyers-in-America-Where-Attorneys-Make-the-Best-Salaries


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4. Click “Advanced Options and Filters.”

This is located in the right panel and reveals the options box.

  1. Choose “All Countries” under Location and Languages, and “English” under All Languages.
  2. Click the “Search” button. Scroll down the page until you come to the Keyword Ideas section. Make sure the “Keyword Ideas” tab is selected and NOT “Ad Group Ideas.”
  3. Click the “Global Monthly Searches” title until a downward arrow appears. This sorts the column in descending order – from highest to lowest.

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Click the "Search" button.

Scroll down the page until you come to the Keyword Ideas section.

  1. Make sure the “Keyword Ideas” tab is selected and NOT “Ad Group Ideas.”
  2. Click the “Global Monthly Searches” title until a downward arrow appears. This sorts the column in descending order – from highest to lowest.

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Reading the Report

The report shows the potential keywords used to search for your page, and the number of monthly searches for each keyword around the world. The higher the number of searches, the more likely it is that anyone will find your hub. As you can see, my hub has several highly-searched keywords:

  • Lawyer: 110,000
  • Attorney: 60,500
  • Highest paying jobs: 40,500
  • Free legal advice: 33,100
  • Lawyer salary: 14,800

This represents only the potential traffic, not actual traffic. In reality, the actual number of visitors for a page depends on the Competition, which ideally should be “Low”, as well as the actual ranking of the page in Google search. My hub gets about 300 visits a month.

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Account

Put your main hub site in the “Website” box to view the traffic potential of all your hubs. This example uses “alocsin.hubpages.com.” Don’t forget to click the “Search” button. In this case, the number of keywords and monthly searches are the following:

  • High paying jobs: 12.100
  • Money Making: 8,100
  • Extra Cash: 5,400

Note that these numbers will change depending on what topics HubPages decides to feature on my page when Google runs its report.

The searches aren’t quite as high as my Lawyer Salary hub because the report generalizes information from several of the hubs featured on the page. The relatively low number of searches also explains why as of November 2012, I’m ranked 97 among the top most visited hubbers, instead of near the top. (For more information on the top hubbers, see Top 100 Hubbers by Traffic Percentage for November 2012: Are you on the List?)

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Comparisons

Let’s compare my figures to that of nadeeshan301, the most visited hubber in November 2012. (They represent a group of doctors from Sri Lanka.) Putting “nadeeshan301.hubpages.com” into the “Website” box reveals the following keywords and monthly searches:

  • Breast cancer: 246,000
  • Prostate cancer: 165,000
  • Diabetes symptoms: 135,000
  • Lung cancer: 135,000
  • Cancer research: 74,000

As you can see, their topics have much higher traffic potential than mine. Small wonder that they are on top. Try putting nadeeshan301’s individual hubs into the tool to see how each does.

What to Do

How can this tool help you?

  1. First, find out the traffic potential of your individual hubs, and of your entire site.
  2. Then compare those numbers with those of the top hubbers listed in my Top 100 hub. Check out what topics (keywords) they write on and how many visitors they get.

If you’d like to get more visitors, write hubs on similar highly-searched keywords.

Let me know in the Comments box below what the Adwords Keyword tool revealed about your hubs and searches.

More by this Author


Comments 44 comments

billybuc profile image

billybuc 4 years ago from Olympia, WA

very useful Aurelio! I already use this but you have given a great primer on its uses and importance. Well done!


Ruchira profile image

Ruchira 4 years ago from United States

awesome tutorial, Aurelio.

Have to go step by step so that I can get some bucks from my writing here :) Lately HP is becoming a drag for me.


Curiad profile image

Curiad 4 years ago from Lake Charles, LA.

Very useful information. I am not sure how many people actually use these tools but hopefully your hub will enlighten many!

Mark


Hunbbel Meer profile image

Hunbbel Meer 4 years ago from Karachi, Pakistan.

Extremely useful information, for beginners and pros alike. I am sharing this hub with my social network so that it may also help others to have a kick-start in the right direction.

Thanks a ton for writing and publishing this!


Wesman Todd Shaw profile image

Wesman Todd Shaw 4 years ago from Kaufman, Texas

The tutorial is very good, and highly recommended for those who need to make a living online.


Jools99 profile image

Jools99 4 years ago from North-East UK

Aurelio, very interesting hub and just the kind of advice I need! My traffic is falling, my few cents per day are getting less and less (the least happened today for over a year!). I write about what interests me but it seems I am in a minority and need to set my pen to other subjects. It is so disheartening to put a lot of work into a hub and then not get any traffic. I've been on HP 15 months and I'm still no wiser about SEO, I have so much to learn and your hubs are proving to be a real help -thanks!


Wesman Todd Shaw profile image

Wesman Todd Shaw 4 years ago from Kaufman, Texas

Jools - I'm not familiar with you, but sometimes things just sit and get no traffic for months at a time...then all of a sudden, start getting loads of traffic from Google.

I've had that happen many times with things I'd published and then just left to sit for having gave up on the hub....then later WHAM...here comes the traffic.


alocsin profile image

alocsin 4 years ago from Orange County, CA Author

I know how you feel, Jools. The recent Google updates have reduced traffic for many websites, including Hubpages, and even my offsite ones. One suggestion is to see if you can spin your hubs so they still include your interests, but talk about more popular topics. For example, if you're into crocheting and want to do a cancer hub, due to the high potential traffic, create a hub that talks about crocheting caps for cancer patients who lose their hair due to chemo.


alocsin profile image

alocsin 4 years ago from Orange County, CA Author

Happens to me too, Wesman Todd Shaw. Popular topics come and go, so it's important to use this tool often. You may discover that a keyword that wasn't popular weeks ago is suddenly on top because of a popular book or movie.


nanderson500 profile image

nanderson500 4 years ago from Seattle, WA

This is one of the most interesting hubs I've read. I haven't checked this yet, but I plan to. It should be quite interesting. Voted up, useful, and interesting.


Wesman Todd Shaw profile image

Wesman Todd Shaw 4 years ago from Kaufman, Texas

If HP doesn't "put something to sleep," then I'd sure as heck hang onto it...Just this week someone at the top comments on a political page on a site called "The Blaze" did me a tremendous favor.

They left a comment with a link to one of my hubs and said, "read this and become wiser."

OH MY! That just happened out of nowhere....over a thousand hits in the past day and a half.

That kind of thing happens...someone likes something and links it in some forum or site they participate in....it's a pick me up...and that can and will happen for folks if they are patient and keep at it.


mary615 profile image

mary615 4 years ago from Florida

I use this tool for topics people are searching for, but I have not used it to track my Hubs. I will be doing that now that I've read this Hub.

Thanks for more of your great info.

I voted this UP, etc. and will share.


billd01603 profile image

billd01603 4 years ago from Worcester

Thanks for the info


Dee aka Nonna profile image

Dee aka Nonna 4 years ago

Awesome...thank you!


rfmoran profile image

rfmoran 4 years ago from Long Island, New York

Aurelio - Another great hub by one of our most thoughtful writers. Question, in using keyword tool do you follow HP suggestion that you look for low competition words between 500 and 40,000 page views a month?


mpropp profile image

mpropp 4 years ago from Minnesota

You really know how to show and explain the statistics. I really appreciate that. I'm still learning new things each time I re-read your hubs! Thank you very much for the advice you provide, you help a LOT of people who are still trying to figure out how exactly SEO and keywords work.


GiblinGirl profile image

GiblinGirl 4 years ago from New Jersey

Very informative and helpful. Thanks for sharing.


rajan jolly profile image

rajan jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

Aurelio, this another very useful hub. I use it to get keywords for my hubs. Though your hub has revealed to me how I can use it to get keywords being searched for my hubs I find that the keywords are limited to 100 and keywords for only a few of my hubs are listed. Do I need to do the search a bit differently?

Greatly useful information. Voted up, useful and sharing.


beingwell profile image

beingwell 4 years ago from Bangkok

Voted this hub useful! I'm glad to have read it. I also use the Keyword tool of adwords in making blogposts. At least, I know I'm on the write track in hoping to get those views. Sharing this one to my hub friends, thanks!


alocsin profile image

alocsin 4 years ago from Orange County, CA Author

You're doing it right, rajan. I believe there's a paid version that offers more than a 100, but you'll only see 100 of the top keywords for any site.


alocsin profile image

alocsin 4 years ago from Orange County, CA Author

I try to get keywords with at least 3,000 visits a month but low competition, rfmoran.


TIMETRAVELER2 profile image

TIMETRAVELER2 4 years ago

Aurelio. I am having a really big problem understanding the "competition" portion of the keyword tool. I have heard two things: 1: you want to use terms that have high competition. 2. You want to use terms that have low competition. I have been told that this column is for advertisers, not writers so if you use terms marked "high", you can make more money because advertisers will pay more. Here you are telling me that you should use the Low rating. I am going NU TS! Which is it...Please!


Sandyspider profile image

Sandyspider 4 years ago from Wisconsin, USA

I will have to bookmark this. Keywords seem to be my downfall.


teaches12345 profile image

teaches12345 4 years ago

Thanks for the information. I am following through on your advice. It's always a good thing to know where your traffic comes from, especially using the highest visited hub post for interest. Voted up +++


Brett.Tesol profile image

Brett.Tesol 4 years ago from Somewhere in Asia

Great hub Alocsin, I will definitely check this out ... think I may have to play a little to fully get it, but it looks like it is worth the effort!!

Sharing, up, useful, pinned and tweeted.


PreetSaluja profile image

PreetSaluja 4 years ago

I use Google Adwords for getting a bit knowledge about top searched keywords.


Millionaire Tips profile image

Millionaire Tips 4 years ago from USA

I dabbled with this tool before, but now that I am a part of the Apprentice Program, I am trying to use it with every hub that I write. I still feel like I don't quite understand everything, but I am making the effort. Voted up!


bravewarrior profile image

bravewarrior 4 years ago from Central Florida

Great tip! Sending to my desktop for future reference.


alocsin profile image

alocsin 4 years ago from Orange County, CA Author

As far as I know, you want to use terms with LOW competition but HIGH views (at least 3,000 exact monthly searches -- preferably more). If you use high competition terms, you won't be able to compete with well-established websites who are already pulling most of the searches. With low competition words, you still have a chance to make it to the first page of Google, which is where you want to be. Otherwise, no one will visit your page.


bravewarrior profile image

bravewarrior 4 years ago from Central Florida

That's good to know. Thank you!


molometer profile image

molometer 4 years ago

Very useful and interesting hub Aurelio.

I must give it a spin and see how it works. I use the Adwords program but never thought of using it this way. Thanks for sharing this helpful information.

I'll let you know the results.

Michael

Tweeting this.


pstraubie48 profile image

pstraubie48 4 years ago from sunny Florida

This is so helpful. I have muddled through and muddled through but I think this really will help. Voted up+++ :) ps


pstraubie48 profile image

pstraubie48 4 years ago from sunny Florida

This is so helpful. I have muddled through and muddled through but I think this really will help. Voted up+++ :) ps


vespawoolf profile image

vespawoolf 4 years ago from Peru, South America

Alocsin, I have a question. If we choose keywords for the highest potential traffic, won't our hub likely get lost in the mass of information out there? I read once that we should choose more specialized keywords that narrow the field. I think your approach makes more sense now that I think about it.


alocsin profile image

alocsin 4 years ago from Orange County, CA Author

It's a balance, vespaw0olf. You want something with high traffic but also low competition -- which means you won't have a lot of competition for your website and it won't get lost. But lots of people can potentially visit.


vespawoolf profile image

vespawoolf 4 years ago from Peru, South America

That's helpful. I've done the URL with both high traffic and low traffic potential and some do well and others don't. There seems to be no rhyme or reason to it sometimes, but of course I'm still learning.


tammyswallow profile image

tammyswallow 4 years ago from North Carolina

This is very helpful! You presented this information in a way that even I can understand. I am going to look into this!


Cathy Fidelibus profile image

Cathy Fidelibus 4 years ago from NJ

Thank you, very useful information.


cclitgirl profile image

cclitgirl 4 years ago from Western NC

Fantastic hub, alocsin! I learned a few things on this. :) I didn't know you could estimate the traffic potential for ALL your hubs. That is awesome.sauce. ;)


ignugent17 profile image

ignugent17 4 years ago

Thanks for sharing this useful information. :-)


Kasman profile image

Kasman 3 years ago from Bartlett, Tennessee

I really appreciate hubbers like you writing articles like this alocsin. I'm new to hubpages and working hard to discover all the ins and outs.


thelyricwriter profile image

thelyricwriter 3 years ago from West Virginia

Alocsin, this is a great resourceful article. This is a great tool to use and you have showed us exactly how to use it. Good stuff my friend. Voted up, useful, interesting, and shared.


How to - Answers profile image

How to - Answers 22 months ago from Ireland

Great information for those new writers who are only finding their feet. Yes I find the Keyword Tool invaluable when choosing which ones to use

Voted up and shared


How to - Answers profile image

How to - Answers 22 months ago from Ireland

Great information for those new writers who are only finding their feet. Yes I find the Keyword Tool invaluable when choosing which ones to use

Voted up and shared

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