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There is no word limit for your hub. The greater the better. And if you are targetting to get search engine traffic to your hub then maintain a decent keyword density.
For 500 word hub use your keywords 3-5 time in it. For 800 words 6-7 times.
Please don't forget to add keyword in title of your hub.
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It depends on what your writing about,
people usually get distracted after 5 minutes which is usually about 300 words.
Personally I would say make it as long as you need to, in order to get your message across.
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