I'm a very practical type of person so I like hubs which help teach something specific... a new skill, or a faster way of doing something, or whatever. I also like stuff that deals with etiquette and/or how to handle sticky situations. Something that answers a question, even if the question is theoretical, is also something I'm drawn to.
However I'm not the type of person who would read (or write) something like "A stroll in the woods on an autumn day" or "Poem about my husband" or something like that. Don't get me wrong, plenty of other people may be drawn to a very reflective style of writing... but not me.