This confuses me -- how to create specific titles yet not lose traffic. If I understand this correctly, HP wants us to use specific, rather than generic titles. Yet when I test titles for keyword recognition and potential traffic -- on Google trends, for example -- adding any words makes the title nearly worthless -- it appears. Even if I use a dash or colon to set off an added phrase to try to make the title more specific. I've read articles on long-tail keywords and I've used the Wonder Wheel. Mystified. So, is there something about this that I'm misunderstanding? Any tips? Thanks!