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How do the keywords get determined?

I have 11 google hits and some other search engine hits on a site that had been up for 3 days. I only have one keyword that has shown up. That keyword is really odd and when I try to search it I am nowhere near page 1 or 2 of the search results. I can think of a lot of other keywords that would make more sense and likely so did 11 other people. Where did the one odd one come from?

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WryLilt profile image87

Susannah Birch (WryLilt) says

4 years ago
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    Lena Welch (Lwelch) 4 years ago

    interesting! I didn't know that. I should have guessed though as I know that google uses analytics to give you results. This would explain why one of my site's numbers have skyrocketed with one of the search terms.