There seems to be some truth to the statement that people react to social media in a similar way as they do to radio. In other words, people listen to the radio more often while driving to work, during lunch, on the commute home. People catch up with daily events on Facebook, before work, during lunch, after dinner and Sunday mornings.
Perhaps, people respond to Hubs in a like-manner. I like to read a few articles with my morning cup of coffee and before I call-it-a-day.