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No, there is some technique to the laying out of the page, and then there are some really solid promotional techniques to use as well.
aa lite says
JS Matthew says
Katherine Huether says
Also, I do keyword research and optimize each page for one keyword. I put the keyword in the title and maybe once in the body (unless it shows up more in a natural way). For example I just wrote a hub about an herb, and the kwrd was the herb name.