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Keith Abt says
I agree, your best bet is to go with a "the good, the bad, and the ugly" type of outline or format it as an informational writing with no opinions.
I guess the promotional nature of a review would be determined by the opinion of the reviewer. If you loved a product or service and can't think of a con - It could be considered too promotional.
Sherry Hewins says
Cool, man... thanks for lookin'. Have fun and I look forward to seeing what you come up with.