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Question of adding my own blog to EPN and Google Ad.

I have my own site, but it's quite complicated to confirm my website with eBay when they ask me to upload the .txt file onto my Base Directory of my blog. The question is what is Base Directory? I did some research and download a specific software but failed to do so because the instruction of how to using this software is not clear. Same as Google Ad, when I want to add my own blog (not HubPages) to Ad, I was asked "Paste the ad code between the body tags of your HTML. " This question is what does "between the body tags" mean? Do I need to use software to upload it? Thanks!

placeholder text for bug in Chrome